Hyperlocal Intelligence

Plan Hyperlocal Campaigns Where
Verified Demand Already Exists

Xpert’s Hyperlocal Marketing helps brands move beyond city-level planning by identifying top societies, roads, and catchments with proven purchase demand. Focus every rupee of your local marketing where real buyers actually live and shop.

Trusted by 500+ brands
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Built On India’s Largest Consumer Purchase Graph

Xpert stitches verified purchase data across brands and categories from both online platforms and offline POS systems, we understand not just who buys, but the where, what & why behind it too!

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17M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS

What Hyperlocal Marketing Helps You Do?

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Pinpoint Top Housing Societies

  • Xpert identifies the 20% of localities, streets, and societies housing 80% of verified buyers in your category.

  • Allocate city-level budgets and plan activations where buyer density (population density) is highest.

Eliminate Wasted BTL Spend

  • Xpert filters out low-demand zones and directs your marketing toward verified high-value clusters.

  • Every rupee of your local marketing is spent where real buyers live, improving campaign efficiency.

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Spot Store-Level Performance Gaps

  • Xpert measures reach vs. performance gaps across stores, flagging which outlets need marketing pushes and which need footprint evaluation.

  • Boost ROI from your network by prioritising stores with verified buyer potential.

Plan OOH Campaigns with Precision

  • Xpert overlays verified buyer data with outdoor and society targeting grids, pinpointing exact lat-long locations for high-impact hoardings.

  • Refine ad messaging by aligning creatives to local buyer traits, communities, and affluence — ensuring every OOH campaign is buyer-focused.

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Why Brands Choose Xpert for Hyperlocal Marketing?

  • No Blurred Targeting

    Moves beyond broad city plans with society- and street-level precision.

  • No Wasted BTL Spend

    Every rupee is spent in buyer-rich pockets, not on blanket activations.

  • Preemptive Store Actions

    Enables timely marketing or relocation interventions, minimizing loss.

OUR LEARNINGS

Case Studies

Check out how top brands have leveraged Xpert to unlock growth

FAQs

Frequently Asked Questions

Find answers to commonly asked questions about our product or service in our comprehensive FAQ section.

Yes. Identify underperforming stores, optimize locations, and prioritize expansion in areas where demand already exists

By mapping competitor strongholds, untapped hotspots, and high-spending neighborhoods, you can make smarter expansion decisions before your competition does.

Absolutely. Locational intelligence helps match product assortment to buyer preferences in each area, ensuring higher conversions.

It’s based on verified purchase trends across cities, pin codes, and districts—ensuring accuracy beyond traditional demographic estimates.

Data-driven insights help pinpoint the most profitable pin codes and localities, so you focus on areas with real buying potential, not just crowds.

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