Improving Online ROAS

Align Your Marketing To Grow Online Sales!

80%+ Ad Spends are wasted on targeting the wrong users, measuring the wrong metrics & missing the biggest growth opportunities. Leverage the power of the Xpert network to align your marketing initiatives into driving measurable sales across your website & marketplaces!

thumbnail
Our Core Offerings

Why Xpert ?

Align your marketing activities to drive measurable sales outcomes. We unify your marketing & sales data, enriching it with our network intelligence to recommend top growth opportunities & evaluate every marketing initiative without bias.

cover-img

Targeting

>80% of your ad budget is wasted in simply finding those who CAN buy, instead of influencing their purchase! Xpert leverages its network intelligence to target ONLY actual buyers, thus eliminating wasted ad impressions & lowering down your CAC

Measurement

Centralize your marketing measurement to grow across all sales channels (website/ marketplaces). Move beyond ad platform reported metrics that only optimize against DTC & are guilty of over attribution.

card-cover

Insights

Leverage Xpert's proactive measurement & analysis to gain deeper understanding of your target consumer segment and identify which marketing variables drove what specific changes in sales and growth

What Can Xpert Do For You?

cover-bg
TARGET WITH PRECISION

Target The 2% Indians Actually Buying Online

  • Drive higher conversions by targeting actual buyers, achieving up to 30% lower nCAC compared to interest-based audiences.

  • Eliminate wastage of ad budgets by focusing on users who are more likely to purchase.

  • Build frequency of ad views among the right buyers to improve brand recall.

cover-base
MEASURE WITHOUT BIAS

Eliminate Ad Platform Attribution Bias

  • Measuring success against Meta/Google reported ROAS is simple, but broken. ROAS calculations often take credit for returning customer orders, thus getting wrongly inflated. Optimizing for nCAC instead helps accurately identify each campaign’s impact in driving ‘actual’ new customer growth!

  • Xpert analyzes every order to identify new Vs repeat buyer. Our reporting tracks nCAC & incremental sales to successfully measure your ads’ real contribution towards growth.

cover-base
GROW ACROSS CHANNELS

Drive Growth Across Website & Marketplaces

  • All our marketing efforts drive impact that don’t necessarily translate only into our website sales, but sales across channels - be it marketplaces or stores. Not accounting for all purchases comprehensively results in an incomplete estimation of our marketing efforts.

  • Xpert tracks incremental sales & new customer growth across all channels & ad platforms - to provide an unbiased, unified view that informs your growth-centered marketing decisions.

cover-base
MEASURE WITHOUT BIAS

Eliminate Ad Platform Attribution Bias

  • Measuring success against Meta/Google reported ROAS is simple, but broken. ROAS calculations often take credit for returning customer orders, thus getting wrongly inflated. Optimizing for nCAC instead helps accurately identify each campaign’s impact in driving ‘actual’ new customer growth!

  • Xpert analyzes every order to identify new Vs repeat buyer. Our reporting tracks nCAC & incremental sales to successfully measure your ads’ real contribution towards growth.

KEY FEATURES

REAL TIME LEARNING

Xpert studies what converts vs what doesn’t to optimize your audience composition in real time.

PLUG & PLAY

Directly plug in our audiences with your existing ad campaigns without any new account setup.

DATA SECURITY

All purchase data is aggregated, anonymized, securely hashed & directly delivered to Ad Platforms