Driving Retail Store Sales

Hyperlocal Advertising That Drives Retail Sales!

Embrace a performance-centric approach to boost retail store sales. Leverage Xpert to identify top growth locations, target ‘actual’ buyers, run geolift experiments & measure sales impact across all your channels.

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Our Core Offerings

Why Xpert ?

Unify your marketing & sales data, enriching it with our network intelligence to discover top growth opportunities, evaluate marketing activities against incremental growth & track customer acquisitions across channels

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Targeting

>80% of your Ad impressions get wasted on users who NEVER buy! Xpert leverages its rich network data to identify your target buyers basis their past purchases & store proximity. This ensures precision in ad targeting, hence preventing ad spend wastage.

Measurement

Evaluate the true impact of any marketing initiative by tracking incremental customer growth. Measure sales impact across channels, over specific target locations & within your chosen attribution window.

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Insights

Xpert's location intel, powered by deterministic data and AI help you uncover buyer hotspots, identify new store opportunities, detect growth and saturation points, and precisely target consumers at the pincode, area, & sublocality levels

What Can Xpert Do For You?

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TARGET WITH PRECISION

Target Users That Actually Buy!

  • Less than 5% of a city's residential areas house buyers with the financial capacity for discretionary or branded purchases. Current geotargeting of ads fails to account for the socio-economic diversity within Indian postal codes, leading in significant wastage of ad impressions.

  • By tracking over 6 million actual buyers shopping across 400+ brands in the Xpert Network, we directly target your ideal prospects based on their proximity to your store at a latitude-longitude level of precision.

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LEVERAGE LOCATION INSIGHTS

Identify Buyer Hotspots

  • Without reliable locational intelligence, most hyperlocal marketing decisions are driven by instinct or top down market research rather than deterministic ground-level data.

  • Xpert analyzes omni-channel transactional data across its network to map potential buyers. This data is clustered at the pincode, area & sublocality levels to identify target hotspots.

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UNLOCK GROWTH OPPORTUNITIES

Discover Potential Locations for New Stores

  • Xpert maps your buyer data against its network intelligence to identify saturation points around your current stores.

  • Similarly, new store opportunities are discovered based on your growth potential in a location.

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TEST! DON’T GUESS

Validate Marketing Hypothesis Via Experimentation

  • Ever wondered if you could validate your growth hypothesis in a data backed & scientific way? At Xpert every growth hypothesis gets setup as a geo-lift experiment, tested in mini-markets before broader rollout.

  • We lay the groundwork by curating location specific audiences, establishing the baseline & benchmark, and measuring outcomes within a specified time period.

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MEASURE WHAT MATTERS

Track Incrementality Across Sales Channels

  • We fail to measure our marketing effectiveness against sales, as an in-store buyer’s purchase journey is complicated and longer. Calculating ROAS is easy for your website, but nearly impossible for physical retail outlets.

  • Xpert integrates all your sales channels & ad platforms to build a central source of truth. By mapping conversions against targeted buyers, we’re able to track cross-channel ROAS & incremental sales for precise locations!

KEY FEATURES

REAL TIME LEARNING

Xpert studies what converts vs what doesn’t to optimize your audience composition in real time.

PLUG & PLAY

Directly plug in our audiences with your existing ad campaigns without any new account setup.

DATA SECURITY

All purchase data is aggregated, anonymized, securely hashed & directly delivered to Ad Platforms