Audience Targeting

Eliminate >80% Wasted Ad Spends By Targeting ‘Actual’ Consumers!

Xpert’s Audience Targeting helps brands eliminate wasted ad spend by targeting only verified buyers — across Meta, Google, YouTube, and other platforms. Optimize your campaigns with purchase-verified audiences, not just interest-based guesses.

Trusted by 500+ brands
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Built On India’s Largest
Consumer Purchase Graph

Xpert stitches verified purchase data across brands and categories from both online platforms and offline POS systems, we understand not just who buys, but the where, what & why behind it too!

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17M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS

What Can Our Ad Targeting Help With?

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Drive Online Sales

  • Xpert identifies verified buyers in your category and activates them directly across Meta, Google, and other platforms — replacing broad interest-based targeting with real purchase-backed audiences.

  • Your ads reach people who can actually buy, improving ROAS and cutting wasted impressions by over 60%.

Drive Qualified Leads

  • Xpert identifies purchase-ready audiences by targeting users who’ve already bought within your relevant categories — replacing broad interest targeting with verified buyer data.

  • Your ads reach real prospects who can actually convert, cutting junk leads and sales effort by up to 80%.

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Drive Store Footfalls

  • Xpert identifies verified buyers living around your stores and runs precise geo-targeted campaigns — feeding store data back through CAPI so Meta learns to reach real buyers, not just everyone nearby.

  • Your local ads automatically focus on high-intent shoppers, reducing wasted impressions and driving measurable walk-ins and in-store conversions.

Build Brand Recall with Verified Buyers

  • Xpert provides verified buyer audiences in your category, helping your Meta and Google ads reach the same real shoppers with the right frequency.

  • Your brand stays top of mind — improving recall and influencing marketplace purchases without increasing ad spend.

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Why Our Ad Targeting Wins, Where Platforms Fail?

  • No Platform Conflict of Interest

    Meta and Google optimise for engagement; Xpert optimises for verified purchases.

  • Purchase-Based Targeting

    Our audiences are built from verified buyer signals — not interests or browsing data.

  • Catchment-Level Precision

    Go beyond pin-based targeting to reach verified buyers within your exact trade area.

OUR LEARNINGS

Case Studies

Check out how top brands have leveraged Xpert to unlock growth

Our Process

How does our ad targeting work?

  • 1
    step 1

    Learn

    Maps with our purchase network to understand your buyer traits

  • 2
    step 2

    Target

    Activates precise, buyer-only audiences in Meta & Google ads

  • 3
    step 3

    Attribute

    Tracks conversions and measure incremental sales growth

  • 4
    step 4

    Optimize

    Refreshes audiences by adding new buyers, removing non-buyers

FAQs

Frequently Asked Questions

Find answers to commonly asked questions about our product or service in our comprehensive FAQ section.

Most ad platforms optimize for their own engagement metrics, not conversions. Xpert changes that by targeting real buyers based on verified purchase data, not just interests or online behavior—ensuring your ads reach people who are likely to buy, not just click.

Because most of the spend is still going toward users who won’t convert. Ad platforms serve impressions broadly to maximize their revenue. Xpert helps redirect that spend to high-intent buyers, reducing CAC and boosting ROAS.

Xpert taps into the real-world transaction behavior of 12M+ shoppers to identify the top 5% of buyers most likely to convert—based on actual purchases, not just online signals or assumed intent.

Yes, Xpert offers a plug-and-play integration with both Meta and Google Ads—no manual uploads or complicated workflows required.

Even for brand marketing, Xpert ensures impressions go to users who are proven buyers. This increases the frequency among high-intent audiences, driving better recall and long-term conversions without inflating media budgets.

Absolutely. Xpert’s hyperlocal marketing feature identifies buyer hotspots at the pin code, locality, and neighborhood levels with better precision—perfect for city-level or area-specific campaigns.

Nope. Xpert continuously optimizes audience delivery in the background, so your ads get smarter over time—without additional effort from your side.

Since Xpert targets verified buyers from day one, most marketers start seeing improvements in ROAS and reduced CAC within the first 2/3 weeks of activation.

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