Eliminate Wasted Ad Impressions
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With ONLY 5% Indians making discretionary or branded purchases, >80% of your ad impressions get wasted on users that can NEVER buy from you!
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Leverage Xpert Audiences with your Google/Meta Ads to identify & target consumers basis their prior purchases. Eliminate ad wastage by targeting ONLY ACTUAL BUYERS.
Identify Locational Buyer Hotspots
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Stop limiting your growth by relying on top-down, generic market research and population surveys for consumer location insights. Population ≠ buying potential !
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Leverage Xpert’s deterministic location intelligence, built ground up on transactional data, to identify & map buyer clusters against your store locations for retail expansion & marketing.
Evaluate Marketing Without Bias!
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It’s impossible to evaluate true marketing efficiency by tracking only platform reported metrics which are either grossly over-attributed (ROAS) or superficial & don’t directly link to sales growth (likes, follows, CTR).
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Xpert seamlessly connects all your ad & sales data across channels to objectively measure metrics that matter & evaluate specific marketing activities against incremental
Enrich Your Customer Understanding
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Customer understanding in product-based businesses is largely informed by brand’s own transactional data or qualitatively driven user surveys, making your consumer insights limited and biased.
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Xpert enriches your customer understanding with its network intelligence, revealing new identity traits, purchasing patterns, buying goals, & demographic details, to empower your creative and growth decision-making.
