Improve ROAS By Targeting ‘Actual Buyers’
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Xpert tracks purchase data across its digital & retail brand network to identify which users can buy! By exclusively targeting Ads to these identified buyers, we’re able to effectively improve ROAS by 30%!
Target the 20% Localities Where 80% Buyers Reside
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Xpert identifies key localities based on their buying potential and zeroes in on actual buyers identified basis their delivery details and store visits to focus your hyperlocal campaigns to drive better footfalls and sales.
Transform Wasted Digital ‘REACH’ To Increased ‘Awareness’
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Xpert identifies potential buyers based on their complementary purchases across our network, limiting your campaign ‘REACH’ to the 5% users that CAN buy! Thus, building increased ‘FREQUENCY’ and greater awareness on them!
Enrich Your Customer Data, To Drive Better Retention
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Xpert enriches your customer data by analyzing their past purchases made across our network. This enables brands to segment customers based on their traits and create targeted messaging which boosts engagement and improves win-backs.
Identify Locational Hotspots Basis Buying Potential!
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Xpert’s location intelligence, built bottom-up from over 9M+ actual buyers, offers precise, actionable location insights at the Lat-Long level. Identify new store locations, enhance catchment analysis, and optimize your OOH/BTL campaigns for better results.
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