Eliminate Wasted Ad Impressions
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With ONLY 5% of Indians making discretionary or branded purchases, over 80% of your ad impressions are getting wasted on users that can NEVER buy from you!
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Leverage Xpert Audiences with your Google and Meta Ads to identify & target consumers based on their prior purchases. Eliminate ad wastage by targeting ONLY ACTUAL BUYERS.
Identify Locational Buyer Hotspots
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Stop limiting your growth by relying on top-down, generic market research and population surveys for consumer locational insights. Population ≠ buying potential!
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Leverage Xpert’s deterministic locational intelligence, built ground up on transactional data, to identify and map buyer clusters against your store locations for retail expansion and marketing.
Evaluate Marketing Without Bias!
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It is impossible to evaluate true marketing efficiency by tracking only platform-reported metrics, which are either grossly over-attributed (ROAS) or superficial and don’t directly link to sales growth (likes, follows, CTR).
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Xpert seamlessly connects all your ad and sales data across channels to objectively measure metrics that matter and evaluate specific marketing activities against incremental sales.
Enrich Your Customer Understanding
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Customer understanding in product-based businesses is largely informed by the brand’s own transactional data or qualitatively driven user surveys, making your consumer insights limited and biased.
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Xpert enriches your customer understanding with its network intelligence, revealing new identity traits, purchasing patterns, buying goals, and demographic details to empower your creative and growth decision-making.
