MEANINGFUL MEASUREMENT

Evaluate Every Marketing Activity Against Sales Growth!

It’s impossible to evaluate true marketing efficiency when your measurement metrics don’t directly link to sales growth. Leverage Xpert to connect your ad & sales data across channels to comprehensively and objectively measure which marketing activities are driving incremental sales!

Integrates Sales & Advertising Data to identify cause & effect
Benchmarks results against predefined CONTROL values
Evaluates present & past marketing outcomes seamlessly

What Can Xpert Measurement Do For You?

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ELIMINATE PLATFORM BIAS

Remove ROAS Bias Of Performance Ads !

  • Optimizing for ROAS is easy, but inaccurate as both Google/ Meta are guilty of over-attribution i.e. multiple channels taking credit for the same customer and counting repeat buyers, to exaggerate their effectiveness.

  • Xpert measures true marketing effectiveness by tracking actual incremental sales growth & nCAC (New User Acquisition Cost) reduction against your ad spends

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EVALUATE WITH EASE

Evaluate Hyperlocal Marketing Activities !

  • Your ATL,BTL marketing campaigns don’t really get evaluated, as its hard to isolate and link their impact to sales growth.

  • Xpert sets up geo-lift experiments to isolate and evaluate the impact of specific marketing activities on sales within a region, determining their success potential before broader rollouts.

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MEASURE SALES IMPACT

Measure Sales Lift Against Branding Efforts!

  • Branding campaigns often get evaluated on vanity metrics (followers, likes, views) as sales outcomes are delayed and direct attribution is difficult, especially when selling through third-party outlets.

  • Xpert connects all your ad & sales data across channels, building a central source of truth. It measures incremental growth in sales within a domain-specific attribution window to evaluate true marketing effectiveness.

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Our Core Offerings

What Else
Can Xpert Do?

Discover ways you can leverage Xpert to optimize marketing spends & grow your sales

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Ad Targeting

Reduce your CACs by 30% by targeting your Google/Meta Ads to actual buyers identified basis their past purchases across our 7M+ Buyer Network.

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Buyer Insights

Discover personality traits, purchasing patterns & buying motivations of your target consumers. Tailor your creatives & strategy to match your buyer personas.

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Locational Insights

Identify buyer hotspots to target for your promotions & retail expansion. Tailor your marketing to every locality & housing society.

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