Eliminate 80% Wasted Ad Impressions!
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Only 2% (10M) of India’s Internet Users account for all DTC purchases! Thus, more than 80% of your Ad Impressions get wasted on reaching ‘interested’ users who CANNOT afford to buy!
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Xpert identifies actual buyers, based on their past purchases across our network of 500+ brands. These buyers are targeted via our audiences shared with your existing Google and Meta Campaigns.
Remove Ad Platform ROAS Bias
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Optimizing for ROAS is easy but inaccurate, as both Google and Meta are guilty of over-attribution—taking credit for the same customer and counting repeat buyers, to exaggerate their effectiveness.
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Xpert measures true marketing effectiveness by linking sales data with ad spend to track actual incremental sales growth and nCAC (New User Acquisition Cost) reduction!
Track Ad Impact on Marketplace Sales!
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Our Digital Ads only get optimized based on our website sales, while they also influence the majority of our purchases (>60%) driven via marketplaces, creating a blind spot.
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Xpert aggregates omni-channel sales data and measures it against your digital ad campaigns to identify true effectiveness.
Know Your Buyer Traits
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We have a limited understanding of our customers, as they don't really tell us much beyond their purchase. Most user research is qualitatively driven based on individual calls.
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Xpert enriches your customer understanding with its network intelligence to identify new buyer traits, customers types and goals that were previously invisible. These insights are leveraged to improve creatives & launch new products.
Measure Branding Ads Against Sales Growth!
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Branding Campaigns often get evaluated against vanity metrics (Followers, Likes, Views), especially since sales outcomes are delayed and are harder to directly attribute.
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Xpert enables setting up geo-lift experiments that evaluate true marketing effectiveness in isolated individual geographies against incremental sales growth and benchmark markets.
Drive Brand Recall By Increasing Frequency!
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Brand Recall is built by a higher frequency of ad views, achievable only through repeated targeting of specific buyers. Doing this with ad platform-generated broad audiences within optimal budgets is practically impossible.
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Xpert identifies the 2% of users who actually make purchases and are hence valuable to repeatedly target. This enables building frequency and thus recall within the same budget.
