Personal Care Buyers Report 2023

Presenting the PERSONAL CARE BUYERS REPORT 2023 — a comprehensive analysis unraveling the trends and behaviors of personal care buyers across India. This extensive report delves into the Who, Where, What & Why of actual DTC consumers buying personal care items and can help you gain actionable insights to

-Refine your brand strategy
-Identify benefitting collaborative opportunities
-Connect effectively with your target audience

Uncover the data-backed narratives shaping the personal care DTC market, empowering your brand to make informed decisions and reach your ideal customer.

"The report was useful particularly the gender bit. I wanted to understand the rate at which men’s share of the personal care is increasing. Also, the bit on higher repeat rate for men was useful."

Prateek Gaurav
Director at Tata Digital

"Xpert. Insights are very meaningful and reliable since the universe of audience buying DTC is high intent having the right conviction of why they are buying, what they are buying"

Somit Basak
Zykrr- Experience Analytics and Management Platform - Growth

"Really insightful Sharad Lunia & Team"

Ankiit Khemka
Founder and CEO at Fabbeu

"it was indeed quite insightful. Thank you for sharing the same."

Rishabh Srivastava
Brand Manager at Vanesa Care Pvt. Ltd.