Only 2% of India’s internet users — around 10 million people — account for nearly all DTC purchases. Meta and Google keep delivering to the rest. Xpert Audiences plug into your existing campaigns to confine delivery to verified buyers, improving ROAS without raising your budget.
Decoding invoices to build a living map of WHO is actually buying, WHAT they buy across categories, and HOW OFTEN they spend — so your ads reach the small share of Indians who account for almost all online spending.
That is roughly 10 million people. Most brands still try to reach as many users as possible — but not everyone is interested, and most simply can’t afford to buy. Xpert targets only the people who actually spend.
Your target consumer makes purchases across categories and brands — not just yours. Xpert uses verified purchase history across complementary categories to identify who is most likely to buy from you.
Population density is not the same as buying density. Demand clusters tightly by pincode and locality — Xpert maps exactly where your category buyers live, so every campaign, outlet, and store follows real demand.
See how India's leading consumer brands have used Xpert to grow smarter.
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Xpert plugs into your ecommerce platform and ad accounts, mapping your existing customers against our verified buyer database to define what your real buyer looks like.
Xpert identifies verified buyers across 19,000+ pincodes who have purchased in your category and share your customers' traits — forming your true addressable market.
Your audience is pushed directly into your existing campaigns, so delivery is confined to actual buyers instead of broad interest-based segments.
Performance is reported against your own pre-Xpert ROAS and CAC benchmarks — so the improvement is measured on your numbers, not on platform-reported metrics.
