Background
The Cube Club is a premium home gym equipment online store that sells fitness gear such as mobility kits, strength kits, and jump ropes. They were running Facebook ads targeting people interested in their products, but were struggling to convert visitors into buyers. They found that their customers were digital-savvy natives who purchased other health-conscious products online. To improve their ad targeting, they turned to Xpert.
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Audience Strategy Undertaken
The Cube Club leveraged Xpert's purchasing audience to eliminate non-serious buyers and target their ad spends to audiences with a past history of buying fitness-conscious and complementary health-conscious products. This allowed them to identify and target a premium audience that was more likely to convert into buyers.
Results Achieved:
With Xpert's help, The Cube Club was able to improve their ROAS and generate more sales. They saw a significant increase in their conversion rate and a reduction in their cost per acquisition. By targeting a premium audience that was more likely to convert, they were able to attract serious buyers and reduce wasteful ad spends on non-serious visitors.
Inferences & Insights
This case study highlights the importance of audience targeting in online advertising. By leveraging Xpert's purchasing audience, The Cube Club was able to identify and target a premium audience that was more likely to convert into buyers. This resulted in a significant improvement in their ROAS and a reduction in their cost per acquisition. By using data-driven audience targeting strategies, businesses can optimize their ad spends and attract more serious buyers, leading to increased sales and profits.
Scaling Beyond
As The Cube Club continues to scale their business, they've used Xpert's advanced filtering and optimizing techniques to create a more well-defined audience. They optimized their ad creatives and copy to better resonate with their premium audience and tested new ad formats to reach more potential customers.