80% of Your Ads are delivered to USERS, that NEVER buy!
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Only 2% (10M) of India’s internet users actually buy online! Ad targeting via ‘interests’ ends up reaching users who are ‘interested’ in your products, but lack capacity or intent to buy!
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Xpert eliminates wasted Ad spend, by ONLY targeting actual buyers.
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We identify these buyers basis their purchasing history across our network.
Ad Targeting Is A Black box
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Improving ROAS beyond current benchmarks requires deeper insight into who’s ACTUALLY buying.
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Unfortunately this level of customer detail stays guarded from us & we’re left guessing for solutions.
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Leveraging its unified buyer view, Xpert is able to help unlock deeper customer intelligence that drives further performance improvement.
iOS Privacy Norms & Cookie Deprecation Have Broken Ad Targeting!
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Ad Targeting driven by 3rd party cookies & tracking users across apps - is now dead.
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This results in platforms getting even lesser signals than before towards optimizing their campaign performance.
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Amplifying your signals using the Xpert network results in better Ad targeting.
We Have A Limited Understanding Of Our Buyers’ Preferences, Interests & Types
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As brands we track everything about our customers inside our stores, but have ZERO visibility once they step out!
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This results in a very limited understanding of their personas & ultimately poor targeting.
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By enriching your first party data with XPERT you discover hidden demographic, behavioral patterns & interests - to accurately build out their personas from data, NOT intuition.