Target ACTUAL Buyers Living In Store Vicinity
-
Less than 5% of a city’s residents, account for ALL consumption across brands. Existing geo-targeted ads fail to cut through the socio-economic diversity present within Indian pincodes, resulting in significant wastage of ad impressions !
-
Tracking 6M+ ACTUAL BUYERS shopping across 400+ brands in the Xpert Network, we directly target your ideal prospects, basis their proximity to your store at a Lat-Long level.
Measure Performance Against Store Sales
-
We fail to measure our marketing effectiveness against sales, as an in-store buyer’s purchase journey is complicated and longer. Calculating ROAS is easy for your website, but nearly impossible for physical retail outlets.
-
Xpert integrates all your sales channels & ad platforms to build a central source of truth. By mapping transactions against targeted buyers, we’re able to track cross-channel ROAS & incremental sales for precise locations!
Gain Actionable Retail Intelligence
-
Ever wanted to know which city to target for your next retail outlet? Which neighborhoods & pincodes host maximum buying potential. In the absence of reliable intelligence, most retail decisions get driven by gut or generic market reports and not ground level data.
-
Xpert utilizes its network intelligence to map your buyers and identify saturation points against your current stores. Additionally, new store locations are discovered based on their buying potential.