DRIVING OMNICHANNEL SALES

Run Branding Campaigns That Drive Sales!

Leverage digital ads to ‘reach’ actual buyers repeatedly & build top-of-mind recall amongst them! Measure effectiveness by tracking incremental sales across all your channels (Amazon, Store, DTC etc)!

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What Difference Can Xpert Branding Audiences Make?

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REACH & FREQUENCY

Build Top-Of-Mind Recall On Actual Buyers!

  • Given only 3% Indians account for all branded consumption, >80% of your ad impressions get wasted on reaching the wrong users. This wastage limits our ability to build frequency (and thus recall) on the users that actually can buy!

  • Tracking 6M+ ACTUAL BUYERS shopping across 400+ brands in the Xpert Network, we directly identify & target your ideal prospects repeatedly for greater recall!

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INCREMENTALITY

Track Impact Against Incremental Sales

  • We’re limited in our ability to track customers across our channel partners, making marketing attribution nearly impossible. Resorting to tracking likes and comments, which aren't reliable proxies, further compounds the challenge.

  • Xpert integrates all your sales channels & ad platforms to build a central source of truth. By tracking incremental sales across channels for a definitive target area & period, allows us to identify what did vs didn’t work against every marketing initiative undertaken.

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DETERMINISTIC INSIGHTS

Gain Actionable Buyer Intelligence

  • Without a direct link to your consumers, you lack access to ground level consumer data. Xpert utilizes its network intelligence to identify actual buyers in your category and unveil top trends for your market segment, empowering your strategy & creative decision-making

  • Xpert’s consumer insights enable you to discover high-demand products in your own & ancillary categories, identify top buying goals and understand identity markers highly correlated with your category shoppers.

KEY AUDIENCE FEATURES

REAL TIME LEARNING

Xpert studies what converts vs what doesn’t to optimize your audience composition in real time.

PLUG & PLAY

Directly plug in our audiences with your existing ad campaigns without any new account setup.

DATA SECURITY

All purchase data is aggregated, anonymized, securely hashed & directly delivered to Ad Platforms