gsmservice gsmservice
  • Our Story
  • How it Works
  • Browse
  • JOIN AS AN XPERT
  • Our Story
  • How it Works
  • Browse
  • JOIN AS AN XPERT
Want to become a
PR Professional?

Join the World's First Social Learning App to accomplish your dream. Download the Xpert App to get to learn from genuises.

  • EXPERIENTIAL LEARNING

  • ONLY THE BEST

  • UNLIMITED
    ACCESS

  2. Marketing and Sales
  3. PR Professionals

Which PR Professionals can I learn from?

LEARN

Anindita Sinha

Head Corporate Communication, L&TMRHL

LEARN

Neeraj Jha

Head, HDFC Bank Ltd

LEARN

Puneet Gupta

GM-Corporate Communications at INOX Leisure Ltd

LEARN

Rohan Sukhatankar

Sr Director and Head (West), Perfect Relations

LEARN

Sunaina Jairath

Director - Perfect Relations

LEARN

Suresh Rangarajan

Director SRR360 Consulting & Senior VP

LEARN

Aman Dhall

Head of Communications, PolicyBazaar

LEARN

Ambi Parameswaran

Independent Brand Strategist and Coach

LEARN

Ameer Ismail

President GolinOpinion

LEARN

Amit Misra

CEO, MSL India and South Asia

LEARN

David Franklin

Sr. Vice President- Concept Pr

LEARN

Dilip Cherian

Co-founder & Consulting Partner at Perfect Rela...

LEARN

Dilip Cherian

Communications Consultant

LEARN

Harish Bhat

Brand Custodian, Tata Sons

LEARN

Kunal Jeswani

CEO of Ogilvy & Mather India

LEARN

Kunal Kishore

Co-founder at Value 360 Communications

LEARN

Madan Bahal

Managing Director, Adfactors PR

LEARN

Madan Bahl

Managing Director of Adfactors PR

LEARN

Manisha Chaudhary

Founder & Director - Value 360

LEARN

Manmeet Vohra

Brand Strategist and Consultant

LEARN

Nandita Lakshmanan

CEO, The PRactice

LEARN

Nikhil Khanna

Founder and Executive Chairman, Avian WE

LEARN

Nitin Mantri

Group CEO at AvianWE, President ICCO & PRCAI

LEARN

Prema Sagar

Chairperson, BCW India Group at Genesis BCW

LEARN

Rakesh Thukral

MD,Edelman India

LEARN

Rishi Seth

Group CEO at 6 Degrees BCW

LEARN

Rishi Sethi

Founder and CEO at Evoc

LEARN

Ruby Sinha

MD- Kommune Brand Communications

LEARN

Sharif D Rangnekar

ex-CEO and ex-chairman of Integral PR.

LEARN

Sonali Manilal

Head Marketing & PR at Reliance

LEARN

Valerie Pinto

CEO, Weber Shandwick India

How is Xpert different?

Traditional Learning
via Classes/Courses

  • Academically Trained Teachers
  • Bookish Instructional Learning
  • Teachers have limited knowledge
    on real life application.
  • Marks and Fees gets you access
  • Time constraints
  • Offers certification/Degree
  • Strict Syllabus

Experiential Learning
at Xpert

  • Professional Geniuses
  • Hands-on Experience
  • Experts share and inspire learners
    with real life experiences
  • Passion to Learn is the sole criteria
  • Learn anytime anywhere
  • Unbeatable Exclusive knowledge
  • Unlimited Learning

Learn Only From The Best

Through experiential learning we give aspiring PR Professionals like you an opportunity to leverage the best experience of the best to solve real-world challenges.

DOWNLOAD APP HERE

What questions are bothering you?

  • What do you read everyday to stay updated?
  • What challenges do you encounter in this profession?
  • What are the do's and dont's one should keep in mind while writing a press release?
  • Is public relations integrated into other areas of marketing or does it stand alone?
  • What are the skills required to be a PR professional?
  • What is the most gratifying part of your public relations position?
  • Is having a strong background in journalism necessary to be a good PR person?
  • Is it important for PR people to understand a company’s business and marketplace?
  • What are the roles and responsibilities a PR Professional has?
  • What will be your advice to the new PR professionals?

What can you do on Xpert?

LEARN DIRECTLY FROM TOP PR Professionals

Learn about PR Professionals' early days, education and career choice, challenges, success, techniques, and opinions.

STAY UPDATED ON THE INDUSTRY

If you're just getting into the game, you must stay abreast as to what key moves are being made by PR Professionals.

ASK ALL YOUR QUESTIONS

Your dilemmas would be addressed by the PR Professionals, inducing you to make the right career decisions and moves.

Who are we?

Our Mission

Making Experts Accessible to All

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

What is Public Relations?

Public Relations is a profession which helps in maintaining the image or the reputation of a brand, organisation or an individual. It deals with communications within the organization and outside the organization. A PR person works with an association, organization, government, or individual to develop a story that depicts that customer's image, thought, item, position, or achievement in a positive light. In this way, it could be said, you can consider PR experts as narrators. They just communicate the world through different platforms like traditional media or digital media.

Public Relations work not only for the good image of the brand, organization or of an individual but also does the damage control done to a brand. Many a times, any brand receives a bad light or a bad controversy, it’s their PR team that works on the damage to bring back them in a positive light. PR specialists likewise also help in taking decisions regarding external policies, investors relations or for conducting an event organised by the company. PR is a persuasion profession where an assurity is provided to the audience about the accomplishments of a brand through communicating.

What are the qualities of a PR Professional?

Being a PR professional requires some inherent quality and skills that can help you become a good communicator. This profession requires a lot of communication internally and externally as well. Whether it's relates to employees of the organization or to other stakeholders, investors or people in media, all that is required are good communication skills so that the message conveyed is clear. Apart from that a good networking is also required to be a good PR professional. This networking should include people across various media houses. The technique of narration to advance the agenda to these networks, is something that gives an upper hand in this profession.:

  • Communicator
  • Networker
  • Observer
  • Writer
  • Planner

Who are the top PR Professionals?

Behind a public figure or a company in a new limelight, there is a PR team working endlessly behind them. This requires a long strategic planning and working. Some of the most influencer PR communicators include Harold Burson(Burson-Marsteller), Jay Carney(SVP, global corporate affairs, Amazon), Harris Diamond(Chairman and CEO, McCann Worldgroup), Richard Edelman(President and CEO, Edelman), Amit Misra(Managing Director at MSLGROUP), Dilip Cherian(Co-founder and Consulting Partner at Perfect Relations), Madan Bahal(Co-founder and MD at Adfactors PR), Archana Jain(Founder & MD, PR PUNDIT), Nandita Lakshmanan(Founder & Chairperson, The PRactice), Prema Sagar(Vice Chair, Burson-Marsteller), and many more.

The PR professionals coming from the new age generation are doing some great job in this sphere. Some of the brilliant minds are Sonali Madbhavi(VP, Quikr), Suresh Rangarajan(SVP, Concept PR), Vikram Kharvi( VP, Adfactors PR), Chirag Cherian(Director, Perfect Relations) and the list is endless.

  • "

    If I was down to my last dollar, I would spend it on public relations.

    -Bill Gates

  • "

    PR companies have intelligence in spades, they need more artistry

    -John Mescall, McCANN Melbourne

  • "

    Image is the only devise that is growth inductive and recession proof.

    -Dilip Cherian

  • "

    PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.

    -Ronn Torosian, Founder of 5W Public Relations

How can you start as a PR Professional?

PR profession requires a thorough knowledge of the industry and the marketplace. Relationship building is the catch in the profession and hence making networks can give this profession a start. Basic management skills can be honed by doing a degree level PR course or a certificate training with a specialization in Public Relations. After acquiring the right knowledge, one can enter in the industry by working in various PR agencies. Having an on-field experience and challenges to tackle will eventually lead to the expertise required to have in this profession. Relationship building is the catch in the profession and hence making networks can give this profession a start.

What are the challenges of being a PR Professional?

The Internet has made it simpler for the world to communicate and impart its insights. In this fast-growing space, a full-time check is required on the image of the brand. This responsibility is taken by the Public Relations professionals. Hence the most challenging part a PR professional plays all time is to handle the limelight a brand is shown. This challenges the PR professional to be quick, logical, and think objectively, even during times of extreme pressure. If there is a crisis, it must be solved immediately and correctly as soon as possible. As the narrators of the brand’s story, PR professionals must be creative enough to make it interesting and approachable to the audience.

How can you learn
Public Relations at Xpert?

Xpert will help you to get an experiential learning of the concept rather than bookish knowledge. Public Relation is a profession where the real-life cases and stories are more relevant when it comes to learning about the profession. Here at Xpert, you will gain on-hand knowledge directly from the top PR professionals. You will get to know about their success stories, life experiences, the decision they made while they stumbled upon an obstacle. How they worked in an extreme demanding deadlines and pressure. The challenging situations that came their way and how they navigated through them. We deliver the fresh knowledge to equip you with all the right information directly from geniuses to help you in your journey of Public Relations.

Choose other Professions

  • AI Professionals
  • Academicians
  • Accountants
  • Activists
  • Actors
  • Advertising Professionals
  • Anchors
  • Animators
  • Architects
  • Art Directors
  • Artists
  • Athletes
  • Automobile Designers
  • Badminton Players
  • Bakers
  • Basketball Players
  • Bloggers
  • Boxers
  • Business Analysts
  • Chefs
  • Choreographers
  • Cinematographers
  • Civil Engineers
  • Comedians
  • Consultants
  • Content Writers
  • Copywriters
  • Corporate Communications Professionals
  • Corporate Finance Professionals
  • Corporate Strategy Professionals
  • Cricketers
  • Cryptocurrency Experts
  • Dancers
  • Data Analysts
  • Directors
  • Disc Jockey
  • Economic Consultants
  • Economists
  • Editors
  • Engineering Entrance Coaches
  • Engineers
  • Entrepreneurs
  • Environmentalists
  • Event Managers
  • Fashion Designers
  • Fashion Merchandisers
  • Film Critics
  • Banking Professionals
  • Financial Analysts
  • Financial Traders
  • Fitness Instructors
  • Food Vloggers
  • Footballers
  • Gadget Reviewers
  • Gamers
  • General Counsel
  • Glamour Photographers
  • Golf Players
  • Graphic Designers
  • Hockey Players
  • Hoteliers
  • Human Resource Professionals
  • IAS Officers
  • IT Professionals
  • Industrialists
  • Interior Designers
  • Investment Bankers
  • Investors
  • Journalists
  • Judges
  • Kabaddi Players
  • Lawyers
  • Lifestyle Vloggers
  • Lyricists
  • MBA Coaches
  • MakeUp Artists
  • Marketers
  • Media Correspondents
  • Medical Entrance Coaches
  • Models
  • Motivational Speakers
  • Moto Vloggers
  • Music Composers
  • Music Producers
  • Musicians
  • Nutritionists
  • Operations Professionals
  • Painters
  • Photographers
  • Pilots
  • Poets
  • Politicians
  • Producers
  • Product Managers
  • Project Managers
  • Property Managers
  • Psychiatrists
  • Publishers
  • Radio Jockey
  • Rappers
  • Sales Professionals
  • Scientists
  • Script Writers
  • Sculptors
  • Singers
  • Software Developers
  • Spiritual Gurus
  • Street Photographers
  • Stylists
  • Swimmers
  • TV Hosts
  • Tennis Players
  • Test
  • Travel Vloggers
  • UPSC Coaches
  • Venture Capitalists
  • Video Editors
  • Video Jockey
  • Videographers
  • Wildlife Photographers
  • Writers
  • Yoga Instructors

Want to learn Public Relations?