Making Experts Accessible to All

Question 1

Who are we?

Our Mission

Making Experts Accessible to All

Answer

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

Question 2

What is Public Relations?

Answer

Public Relations is a profession which helps in maintaining the image or the reputation of a brand, organisation or an individual. It deals with communications within the organization and outside the organization. A PR person works with an association, organization, government, or individual to develop a story that depicts that customer's image, thought, item, position, or achievement in a positive light. In this way, it could be said, you can consider PR experts as narrators. They just communicate the world through different platforms like traditional media or digital media.

Question 3

What are the qualities of a PR Professional?

Answer

Being a PR professional requires some inherent quality and skills that can help you become a good communicator. This profession requires a lot of communication internally and externally as well. Whether it's relates to employees of the organization or to other stakeholders, investors or people in media, all that is required are good communication skills so that the message conveyed is clear. Apart from that a good networking is also required to be a good PR professional. This networking should include people across various media houses. The technique of narration to advance the agenda to these networks, is something that gives an upper hand in this profession.:

Question 4

Who are the top PR Professionals?

Answer

Behind a public figure or a company in a new limelight, there is a PR team working endlessly behind them. This requires a long strategic planning and working. Some of the most influencer PR communicators include Harold Burson(Burson-Marsteller), Jay Carney(SVP, global corporate affairs, Amazon), Harris Diamond(Chairman and CEO, McCann Worldgroup), Richard Edelman(President and CEO, Edelman), Amit Misra(Managing Director at MSLGROUP), Dilip Cherian(Co-founder and Consulting Partner at Perfect Relations), Madan Bahal(Co-founder and MD at Adfactors PR), Archana Jain(Founder & MD, PR PUNDIT), Nandita Lakshmanan(Founder & Chairperson, The PRactice), Prema Sagar(Vice Chair, Burson-Marsteller), and many more.

Answer

"
If I was down to my last dollar, I would spend it on public relations.

-Bill Gates
"
PR companies have intelligence in spades, they need more artistry

-John Mescall, McCANN Melbourne
"
Image is the only devise that is growth inductive and recession proof.

-Dilip Cherian
"
PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.

-Ronn Torosian, Founder of 5W Public Relations

Question 5

How can you start as a PR Professional?

Answer

PR profession requires a thorough knowledge of the industry and the marketplace. Relationship building is the catch in the profession and hence making networks can give this profession a start. Basic management skills can be honed by doing a degree level PR course or a certificate training with a specialization in Public Relations. After acquiring the right knowledge, one can enter in the industry by working in various PR agencies. Having an on-field experience and challenges to tackle will eventually lead to the expertise required to have in this profession. Relationship building is the catch in the profession and hence making networks can give this profession a start.

Question 6

What are the challenges of being a PR Professional?

Answer

The Internet has made it simpler for the world to communicate and impart its insights. In this fast-growing space, a full-time check is required on the image of the brand. This responsibility is taken by the Public Relations professionals. Hence the most challenging part a PR professional plays all time is to handle the limelight a brand is shown. This challenges the PR professional to be quick, logical, and think objectively, even during times of extreme pressure. If there is a crisis, it must be solved immediately and correctly as soon as possible. As the narrators of the brand’s story, PR professionals must be creative enough to make it interesting and approachable to the audience.

Question 7

How can you learn
Public Relations at Xpert?

Answer

Xpert will help you to get an experiential learning of the concept rather than bookish knowledge. Public Relation is a profession where the real-life cases and stories are more relevant when it comes to learning about the profession. Here at Xpert, you will gain on-hand knowledge directly from the top PR professionals. You will get to know about their success stories, life experiences, the decision they made while they stumbled upon an obstacle. How they worked in an extreme demanding deadlines and pressure. The challenging situations that came their way and how they navigated through them. We deliver the fresh knowledge to equip you with all the right information directly from geniuses to help you in your journey of Public Relations.