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Which Marketers can I learn from?

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Aishwarya Pratap Singh

Head of Marketing - Snacks, Noodles and Pasta[ITC]

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Ayush Agarwal

Sr. Marketing Manager, Amazon India

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Jay Tanna

Marketing Head - Radio Mirchi new brands

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Kanika Pahuja

Sr. Manager Marketing, VLCC

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Manoj Sharma

Marketing Specialist

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Nikhil Kumar

Experienced marketing professional at Samsung.

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Nitin Sambrekar

Avid Marketeer | Traveller | Bibliophile

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Pankaj Singh

Busines Analyst

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Piyush Kumar

Chief Marketing Officer, Metropolis Healthcare

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Rahul Tayal

Director at LG Electronics India.

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Saquib Jawed

Founder and COO at BrandzGarage.

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Sneha Beriwal

Head - Brand & Campaigns, Pantaloons

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Sudhir Peethambaran

Dy Gen. Manager - CRM, Hyundai Motor India Ltd

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Vikas Iyer

Marketing Head- KTM Bajaj Auto Ltd. India

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Advit Sahdev

Managing Director at Hunch

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Ajay Khanna

Country Head at Herbalife International India P...

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Akhila Shankar

Director - Brand & Communications || JioSaavn

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Amit Doshi

Founder/CEO at IVM Podcasts

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Anand Subramanian

Head of Communications, Ola Group

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Anika Agarwal

Director&Marketing Head, Max Bupa Health Insurance

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Anil Viswanathan

Director, India Chocolate, Mondelēz International

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Anjana Ghosh

Director Marketing and OSR, Bisleri International

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Ann Handley

Chief Content Officer, MarketingProfs

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Anoop Mishra

Search Engine Optimization (SEO) Specialist.

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Anupam Bokey

VP Marketing at Too Yumm!

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Anupama Ahluwalia

CMO & Customer Services Officer || Reliance Ret...

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Arif Khair

Chief Creative Officer at Curious Cats

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Ashok Lalla

Digital Business advisor

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Avinash Kumar

CGM Media & Marketing Head || Patanjali Ayurved

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Brian Dean

Founder, Backlinko. Co-founder of Exploding Topic

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Chris Capossela

Chief marketing Officer, Microsoft

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Deepa Misra Harris

CEO & Founder, BrandsWeLove

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Deepak Kanakaraju

CEO & Co-founder @ PixelTrack Digital

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Deepali Naair

CMO IBM India & SouthAsia

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Devan Bhalla

DGM (Brand and Growth) at Amarujala.com

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Dhruv Talwar

Head of Brand Strategy, Godrej

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Faisal Anwer

Co-Founder of Brandslane

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Gurmit Singh

General Manager - APAC at Quora

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Heidi Bullock

Chief Marketing Officer, Engagio

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Himanshu Arora

Co-founder, Social Panga

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Hitesh Malhotra

Chief Marketing Officer at Nykaa.com

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Jasleen Kaur Gumber

Head of Marketing at Benetton

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Jay Baer

Founder, Convince & Convert Consulting

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Jitendra Vaswani

Founder, Digiexe

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Jon Loomer

Facebook Marketing Strategist

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Justyn Howard

Founder and CEO, Sprout Social

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Jyotindra Zaveri

Social Media Marketing Trainer. Coach.

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Kanika Nijhawan

Head of Marketing at adidas Group

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Kunal Choudhary

Founder & CEO, Delhi School of Internet Marketing

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Lakshmipathy Bhat

VP - Marketing Communications

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Larry Kim

Founder & CEO of MobileMonkey

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Lenny Rachitsky

Founder LennysNewsletter.com

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Lorraine Twohill

Cheif Marketing Officer, Google

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Manohar Bhat

Head of Marketing, Kia India

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Manu Jain

Vice President, Xaomi

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Manu Kumar Jain

VP and MD Xiaomi

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Marcus Sheridan

Founder and President, The Sales Lion

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Mari Smith

Founder, Mari Smith International Inc.

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Meera Iyer

Chief Marketing Officer at Medlife.com

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Mridul Kabra

Digital Marketing Expert, TEDx Speaker

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Neha Ahuja

Head of Marketing at Spotify

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Neil Patel

Entrepreneur, Analytics Expert, Investor

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Pallavi Singh

Marketing Director at BMW India

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Pam Didner

Founder and Speaker, Relentless Pursuit

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Pavan Singh

National Marketing Head of Amul India

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Prachi Mohapatra

Chief Marketing Officer at FBB, Future Group India

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Pradeep Chopra

Co-founder & CEO of Digital Vidya

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Pradeep Dwivedi

CEO, EROS International PLC

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Prasant Naidu

Founder and Blogger at Lighthouse Insights

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Prateek Pathak

Corporate head of marketing, bloom hotel group

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Puneet Das

VP Marketing, Beverages India

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Quharrison Terry

Growth marketer at Mark Cuban Companies

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Rahul Agarwal

CEO & Managing Director at Lenovo India

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Rajat Kakar

Managing Director, Sony Music Entertainment India

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Rajiv Goswami

Chairman & Managing Director at Group Edge Brand

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Rand Fishkin

CEO & Co-Founder of SEOmoz

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Randhir Singh Kalsi

Senior Executive Director, Maruti Suzuki India

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Ranjivjit Singh

Chief Marketing Officer of Samsung

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Ravi Desai

Director, Brand Marketing - Amazon

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Ritesh Ghosal

Chief of Marketing at Infiniti Retail, Croma

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Ryan Deiss

Founder and CEO, DigitalMarketer.com

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Scott Stratten

President, Un-Marketing

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Shafalika Saxena

Ex CMO at Microsoft India

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Shantanu .

Head of Marketing at Uniqlo, India

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Sharad Agarwal

Head - Lamborghini India

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Shashank Srivastava

Executive Director of Marketing, Maruti Suzuki

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Siddharth Bakshi

Head Of Marketing, India at Udemy

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Siddharth Rajsekar

Lifestyle Entrepreneur and Digital Coach

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Sorav Jain

Founder echoVME and Digital Scholar

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Sudhir Voleti

Asst.Professor at ISB

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Sumit Walia

Vice President, Product & Marketing at Oppo

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Sumit Bedi

Vice President - Marketing & CX at IndiaMART Inter

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Sunder Madakshira

Head of Marketing at Adobe India

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Suresh Babu

Founder and CEO of Web Marketing Academy.

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Tarun Garg

Director - Marketing & Sales || Hyundai Motors ...

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Tom Buday

Head of Marketing & Consumer Communication, Nestle

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Vaibhav Sisinty

Head of Marketing at Klook India

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Vijay Parasuraman

VP Marketing , Coca-Cola India & South West Asia

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Vinay Subramanyam

Head - Marketing, Britannia Industries Ltd.

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Vir Inder Nath

CEO for Retail in Bharti Airtel

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Vivek Srivatsa

Head- Marketing, Passenger Cars at Tata Motors

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Through experiential learning we give aspiring Marketers like you an opportunity to leverage the best experience of the best to solve real-world challenges.

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What questions are bothering you?

Is doing an MBA a must to get a career in marketing
What skills should I have as a marketer?
Is marketing and advertising the same?
Is marketing a flourishing career?
Does a career in marketing come with targets?
Which blogs should I follow to sharpen my marketing skills?
Do I need to have good communiaction skills to be a marketer?
Does marketing involve sales work too

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Making Experts Accessible to All

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

What is Marketing?

Marketing is the field of study that deals with the identification, anticipation and the consequent satisfaction of human needs by the creation of value through products and services. In short, marketing is concerned with and oriented towards customers far beyond just sales. Marketing is a set of interconnected activities that help to find out what customers want, and developing and carrying out the processes of delivering a product or a service that fulfils the customer’s needs. It is a comprehensive concept that is centered around providing value and maintaining good relations with customers long after the sales transactions have concluded.

Marketing comprises several elements that, when taken together, can help a business achieve its objectives through an integrated strategy that helps to attract and retain customers, in turn creating loyalty for the business. The various elements that go into the making of an effective marketing campaign include market research, product development, advertising, branding, sales promotion and public relations. An effective marketing plan is one that is designed such that it succeeds in showing how a product or a service meets the needs, wants and expectations of the customer and benefits them in a unique way.

What are the qualities of a Marketer?

A good marketer is someone who has a keen understanding of what the customer wants and is able to convince prospective customers of the benefits that his product or service delivers. A good marketer must be knowledgeable about not only his own product or service, but also of the market he wishes to sell his product or service in. Knowing how to create a need for one’s business offering is crucial to being a successful marketer. Strong communication, an open mind, creativity, goal orientation and an ability to persuade are essential qualities of a good marketer. :

Communication
Open-mindedness
Persuasiveness
Creativity
Determination

How can you start as a Marketer?

The first step to becoming an effective and successful marketer is having the right attitude. It is often said that ‘well begun is half done’, so just like with everything else, being well prepared to take on the challenges in the world of business gives one an edge over the competition. Today’s marketers know their customers and markets, are open to trying out new ideas and make their decisions based on real data and not guesswork. To get started with a strong foothold in this dynamic field, it pays to be armed with data, a vision and a positive attitude. A marketer should have good storytelling skills to hold a prospective customer’s attention.

What are the challenges of being a Marketer?

Marketing is an endlessly fascinating and exciting field. But that’s not to say it doesn’t come with challenges. Today’s business world is dynamic, fast-paced and always changing. Marketers must always try and be one step ahead of the competition to truly be a successful market leader. Marketers face not only the challenges posed by the unpredictability of customer demand, but they must also take into account what rivals in the same industry are doing, as well as the economy and government, both of which are far beyond the control of a business enterprise. Whatever the challenges may be, being well-equipped to face them always goes a long way.

How can you learn
Marketing at Xpert?

Xpert brings to you the world’s most renowned marketers who have followed their dreams of becoming successful marketers and made their mark in their respective industries. Through Xpert, you can learn the marketing tips and techniques from them first-hand, as they take you on the enriching journey of their lives and share with you their experiences and their lessons. Find out what makes them the marketers that they are, learn what obstacles they had to overcome to get where they are today. Hear the stories of how they clinched the most difficult deals and apply their wisdom in your own life, so that you too can make an impact on the world.