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Which Marketers can I learn from?

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Aishwarya Pratap Singh

Head of Marketing - Snacks, Noodles and Pasta[ITC]

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Amyn Ghadiali

VP - Business & Strategy at Gozoop

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Anusua Banerjee

Senior Producer & Anchor at Tata Business Hub

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Ayush Agarwal

Marketing Manager, Amazon India

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Devyani Tyagi

Brand Manager at Reliance Digital Retail Ltd.

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Geetika Bangia

Lead - PR & Corporate Communications at Philips

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Harneet Bhalla

Sr. Manager- Growth Marketing at Glance

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Kavyanidhi Narayan

Marketing Head - Collaboration Business, Cisco India & SAARC

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Peeyush Mangal

Director - B2B Sales Strategy at OYO

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Punita Parekh

Co-Founder, House of Storytellers

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Rahul Tayal

Director - Strategy & Marketing at LG Electronics India.

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Retambra Siddiqui

Country Marketing Manager - Large Format at HP

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Sneha Beriwal

Marketing Head, Aditya Birla Health Insurance Company Ltd.

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Sudhir Peethambaran

Head - CRM at Hyundai Motor India

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Sumit Batra

Group Brand Manager - FMCG|Dabur|SC Johnson|Wipro

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Vikas Iyer

Marketing Head- Bajaj Auto Ltd - Probiking Motorcycles

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Advit Sahdev

Managing Director at Hunch

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Ajay Khanna

Country Head at Herbalife International India P...

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Amit Doshi

Founder/CEO at IVM Podcasts

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Anand Subramanian

Head of Communications, Ola Group

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Andrea Jones

Social Media Strategist & Host of the Savvy Social

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Anika Agarwal

Director&Marketing Head, Max Bupa Health Insura...

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Anil Viswanathan

Director, India Chocolate, Mondelēz Internatio...

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Anindita Sinha

Head Of Corporate Communications at L&T Metro Rail

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Anjana Ghosh

Director Marketing and OSR, Bisleri Internation...

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Ann Handley

Chief Content Officer, MarketingProfs

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Ann Smarty

Founder at ViralContentBee.com

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Antonio Lucio

Global Chief Marketing Officer, Facebook

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Anupam Bokey

VP Marketing at Too Yumm!

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Ashok Lalla

Digital Business advisor. Ex- Infosys

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Avinash Kumar

CGM Media & Marketing Head || Patanjali Ayurved

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Barry Feldman

Barry Feldman is president of Feldman Creative

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Brett Kelly

Content&Marketing Strategist, Best-Selling Author

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Brian Dean

Founder, Backlinko. Co-founder of Exploding To...

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Chris Capossela

Chief marketing Officer, Microsoft

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Danny Sullivan

Technologist, journalist and entrepreneur

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Deepa Misra Harris

CEO & Founder, BrandsWeLove

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Deepak Kanakaraju

CEO & Co-founder @ PixelTrack Digital

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Devan Bhalla

DGM (Brand and Growth) at Amarujala.com

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Dhruv Talwar

Head of Brand Strategy, Godrej

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Faisal Anwer

Co-Founder of Brandslane

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Goldie Chan

Founder of Warm Robots

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Gurmit Singh

General Manager - APAC at Quora

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Heidi Bullock

Chief Marketing Officer, Engagio

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Heidi Cohen

Chief Content Officer, Actionable Marketing Guide

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Himanshu Arora

Co-founder, Social Panga

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Jason Van Orden

Founder, Business Coach, Marketing Strategist.

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Jay Baer

Founder, Convince & Convert Consulting

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Jon Loomer

Facebook Marketing Strategist

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Justyn Howard

Founder and CEO, Sprout Social

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Jyotindra Zaveri

Social Media Marketing Trainer. Coach.

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Kc Procter

Digital Marketing Architect. Ex-Starbucks.

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Lakshmipathy Bhat

VP - Marketing Communications

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Larry Kim

Founder & CEO of MobileMonkey

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Lenny Rachitsky

Founder LennysNewsletter.com

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Lorraine Twohill

Cheif Marketing Officer, Google

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Manohar Bhat

Head of Marketing, Kia India

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Manu Jain

Vice President, Xiaomi

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Manu Kumar Jain

VP and MD Xiaomi

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Marcus Sheridan

Founder and President, The Sales Lion

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Mari Smith

Founder, Mari Smith International Inc.

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Mathew Sweezey

Director of Market Strategy at Salesforce

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Meera Iyer

Chief Marketing Officer at Medlife.com

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Mridul Kabra

Digital Marketing Expert, TEDx Speaker

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Neal Schaffer

Influencer Marketing Virtual Keynote Speaker

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Neha Ahuja

Head of Marketing at Spotify

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Neil Patel

Entrepreneur, Analytics Expert, Investor

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Pallavi Singh

Marketing Director at BMW India

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Pam Didner

Founder and Speaker, Relentless Pursuit

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Pamela Muldon

She is Revenue Marketing Coach at Pedowitz Group

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Pavan Singh

National Marketing Head of Amul India

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Prachi Mohapatra

Chief Marketing Officer at FBB, Future Group In...

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Pradeep Chopra

Co-founder & CEO of Digital Vidya

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Pradeep Dwivedi

CEO, EROS International PLC

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Prashanto Das

Founder at Hyperstate Technologies Pvt. Ltd.

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Puneet Das

VP Marketing, Tata Consumer Products

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Quharrison Terry

Growth marketer at Mark Cuban Companies

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Rahul Agarwal

CEO & Managing Director at Lenovo India

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Rajat Kakar

Managing Director, Sony Music Entertainment Ind...

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Rand Fishkin

CEO & Co-Founder of SEOmoz

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Randhir Singh Kalsi

Senior Executive Director, Maruti Suzuki India

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Ranjivjit Singh

Chief Marketing Officer of Samsung

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Ravi Desai

Director, Brand Marketing - Amazon

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Ritesh Ghosal

Chief of Marketing at Infiniti Retail, Croma

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Ryan Deiss

Founder and CEO, DigitalMarketer.com

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Sanchit Malik

Co-founder of Townscript

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Scott Stratten

President, Un-Marketing

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Seth Godin

Entrepreneur, Best-selling author and speaker

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Shafalika Saxena

Ex CMO at Microsoft India

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Shama Hyder

Founder and CEO of Zen Media

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Sharad Agarwal

Head - Lamborghini India

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Shashank Srivastava

Executive Director of Marketing, Maruti Suzuki

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Siddharth Rajsekar

Lifestyle Entrepreneur and Digital Coach

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Sorav Jain

Founder echoVME and Digital Scholar

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Sumit Walia

Vice President, Product & Marketing at Oppo

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Sumit Bedi

Vice President - Marketing & CX at IndiaMART In...

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Sunder Madakshira

Head of Marketing at Adobe India

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Suresh Babu

Founder and CEO of Web Marketing Academy.

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Suresh Shankar

Co-founder of Crayon Data

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Syed Balkhi

Pakistani American entrepreneur

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Tarun Garg

Director - Marketing & Sales || Hyundai Motors ...

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Tom Buday

Head of Marketing & Consumer Communication, Nes...

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Vaibhav Sisinty

Chief Growth Hacker at Sisinty.com

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Vijay Parasuraman

VP Marketing , Coca-Cola India & South West As...

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Vinay Subramanyam

Head - Marketing, Britannia Industries Ltd.

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Vivek Srivatsa

Head- Marketing, Passenger Cars at Tata Motors

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Wil Reynolds

Founder of Seer Interactive

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What questions are bothering you?

Is doing an MBA a must to get a career in marketing
What skills should I have as a marketer?
Is marketing and advertising the same?
Is marketing a flourishing career?
Does a career in marketing come with targets?
Which blogs should I follow to sharpen my marketing skills?
Do I need to have good communiaction skills to be a marketer?
Does marketing involve sales work too

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Our Mission

Making Experts Accessible to All

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

What is Marketing?

Marketing is the field of study that deals with the identification, anticipation and the consequent satisfaction of human needs by the creation of value through products and services. In short, marketing is concerned with and oriented towards customers far beyond just sales. Marketing is a set of interconnected activities that help to find out what customers want, and developing and carrying out the processes of delivering a product or a service that fulfils the customer’s needs. It is a comprehensive concept that is centered around providing value and maintaining good relations with customers long after the sales transactions have concluded.

Marketing comprises several elements that, when taken together, can help a business achieve its objectives through an integrated strategy that helps to attract and retain customers, in turn creating loyalty for the business. The various elements that go into the making of an effective marketing campaign include market research, product development, advertising, branding, sales promotion and public relations. An effective marketing plan is one that is designed such that it succeeds in showing how a product or a service meets the needs, wants and expectations of the customer and benefits them in a unique way.

What are the qualities of a Marketer?

A good marketer is someone who has a keen understanding of what the customer wants and is able to convince prospective customers of the benefits that his product or service delivers. A good marketer must be knowledgeable about not only his own product or service, but also of the market he wishes to sell his product or service in. Knowing how to create a need for one’s business offering is crucial to being a successful marketer. Strong communication, an open mind, creativity, goal orientation and an ability to persuade are essential qualities of a good marketer. :

Communication
Open-mindedness
Persuasiveness
Creativity
Determination

How can you start as a Marketer?

The first step to becoming an effective and successful marketer is having the right attitude. It is often said that ‘well begun is half done’, so just like with everything else, being well prepared to take on the challenges in the world of business gives one an edge over the competition. Today’s marketers know their customers and markets, are open to trying out new ideas and make their decisions based on real data and not guesswork. To get started with a strong foothold in this dynamic field, it pays to be armed with data, a vision and a positive attitude. A marketer should have good storytelling skills to hold a prospective customer’s attention.

What are the challenges of being a Marketer?

Marketing is an endlessly fascinating and exciting field. But that’s not to say it doesn’t come with challenges. Today’s business world is dynamic, fast-paced and always changing. Marketers must always try and be one step ahead of the competition to truly be a successful market leader. Marketers face not only the challenges posed by the unpredictability of customer demand, but they must also take into account what rivals in the same industry are doing, as well as the economy and government, both of which are far beyond the control of a business enterprise. Whatever the challenges may be, being well-equipped to face them always goes a long way.

How can you learn
Marketing at Xpert?

Xpert brings to you the world’s most renowned marketers who have followed their dreams of becoming successful marketers and made their mark in their respective industries. Through Xpert, you can learn the marketing tips and techniques from them first-hand, as they take you on the enriching journey of their lives and share with you their experiences and their lessons. Find out what makes them the marketers that they are, learn what obstacles they had to overcome to get where they are today. Hear the stories of how they clinched the most difficult deals and apply their wisdom in your own life, so that you too can make an impact on the world.