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Event management is the construction and growth of personal or corporate events such as anniversaries, conferences, ceremonials, marriages, official parties, performances, or/and conventions. It includes considering the brand equity, identifying its target audience, concocting the event flow, and synchronizing the methodical facets in the pre-launch of the event. Lately, event management has been in the use interchangeably with the term – ‘Event Planning’. Event Management firms are often hired to organize and carry out events like weddings and casual/corporate events.

On the contrary, the bigger chunk of business lies in the events like political parties/get-togethers and sporting events and these can benefit immensely through the Event Management companies in the market. Although Event Management and Event Planning are two very closely related terms, there lies a thin line of distinction to both of them. Event Management firms, many a time, can provide event planning services, while Event Planning companies can provide with individual Event Management prospects. The jobs of both Event Managers and Planners often overlap each other.