Making Experts Accessible to All

Question 1

Who are we?

Our Mission

Making Experts Accessible to All

Answer

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

Question 2

What is Copywriting?

Answer

Copywriting is the art of writing content for the purpose of advertising and different form of marketing. The content written is known as a copy or a sales copy and its main aim is to help in brand awareness and finally persuade a customer or a group to perform some action. Copywriting is done for both offline as well as online content and helps to make TV and radio commercial scripts, billboards, brochures, magazine and paper advertisement, direct emails, posts on social media and some other marketing sources as well.

Question 3

What are the qualities of a Copywriter?

Answer

Good qualities are the one which makes a person skilled at what he does. All successful copywriters have one thing in common, they are thick skinned and take all the negatives as constructive crticism. They are knowledgeable and are highly detail oriented. People often think you should be a perfectionist in order to succeed but for copywriters being a perfectionist is a myth. They understand that the pursuit for perfection is futile in copywriting. Copywriters on the other hand are always looking for guidance and mentorship which is one of the quality.:

Question 4

Who are the top Copywriters?

Answer

Top copywriters are the one who have the knack of creating contagious content and helping the concerned organization rank higher in their respective advertising campaigns. Some of the biggest names in the world of copywriting are Joe coleman (freelance copywriter), Laurence Blume (freelancer), Brian Clark (founder, Copyblogger), Demian Farnworth (Copyblogger), LorrieMorgan-Ferrero (Red Hot Copy), James Wood (VSA partners, Inc.), Scott Bardelli (Agora Financial), John Forde (freelancer), Pam Foster (AWAI), Joanna Wiebe (Copy Hackers) and many more. Few of the females are Amy Harrison (freelancer), Henneke Duistermaat (freelancer) and Jen Havice (Makemention).

Answer

"
Write more. Write even more. Write even more than that. Write when you don’t want to. Write when you do. Write when you have something to say. Write when you don’t. Write every day. Keep writing.

-Brian Clark, Copyblogger
"
Build an audience that builds your business

-Demian Farnworth, Copyblogger
"
Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast - tweaking the copy. Don’t make that mistake. Your business is too important.

-Lorrie Morgan-Ferrer, Redhotcopy
"
Our job is to use real people’s words to express what they want, what they like, what they need. It’s to make it clear that we don’t have what they don’t want.

-Joanna Wiebe, Copy Hackers

Question 5

How can you start as a Copywriter?

Answer

One of the best thing about copywriting as a profession is you don't need any formal education or degree to be a copywriter. Many successful copywriters are not even a college graduate but a degree in advertising or marketing is a added bonus. To start as a copywriter all you need is a computer and a good internet connection while the various nuances can be either learnt through a course or a certification. But important thing is that you should be attentive to details and should be creative to develop content that can attract customers. There are 3 types of copywriting jobs to begin with, staff copywriter, in-house copywriter or a freelance copywriter.

Question 6

What are the challenges of being a Copywriter?

Answer

Copywriting can be a job with handsome pay with the ease of doing work from home but it comes with its unique set of challenges. One of the biggest challenge is to cut the clutter as there are many writers and many freelancers out there. Secondly people think job of a writer is easy and everyone can do it which is the reason many freelancers are not able to get their worth. As copywriters deal with many big clients, they are never satisfied with the first draft even though it is acceptable. Lastly, in order to get creative ideas the writers have to work at their own pace but with the load of deadlines it becomes a hurdle in creating good content.

Question 7

How can you learn
Copywriting at Xpert?

Answer

Xpert enables you to learn from copywriters who are at the top of their career. Yes, we do not deliver any of the academic bookish knowledge. We deliver learning via the real life challenge, failure and success stories of the geniuses who have battled their way upto the top. They share as to how challenging their first step was, what was their first failure, what happened when their campaign failed, who do they teach their students, How was their beginning like, the times when they felt like giving up, the hope that made never made them loose, etc. It's their journey, techniques and opinions that we share with aspiring copywriters to help them closer to their dream. We intend to equip you with all the right information directly from genuises to help you in your journey.