Making Experts Accessible to All

Question 1

Who are we?

Our Mission

Making Experts Accessible to All

Answer

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

Question 2

What is Art Directing?

Answer

Art directors are someone who adds the substance to the design. The job of an art director is to bring clarity in the work which helps in conveying a message to the targeted audience by evoking the cultural and emotion among the audience. We can see the art directors working in industries like movie, magazines, website, theatres and music. art direction is all about evoking the right emotion by using the creativity and engaging the audience and make their experience memorable and convey the targeted message to the targeted people.

Question 3

What are the qualities of an Art Director?

Answer

It is usually said that it needs to be the special king of creative person to become a successfull art director. As a successfull art director one should have the self confidance and belive on thier work. They have to always ready to learn the new tools and innovative with experimental learning. A good art director must be the team player and should manage the creative team efficiently and effectively.:

Question 4

Who are the top Art Directors?

Answer

These are the famous Art/creative Direction companies accross the world are: Isadora Marlow-Morgan(ISADORA AGENCY), Justin Ahrens(Rule29), Ken Braun(LOUNGE LIZARD), JACOB TYLER(JACOB TYLER), Adam Smith(DIVISION OF LABOR), Sebastian Eldridge( Anchor Worldwide), Micah and Kristi Slavens(LIFT INTERACTIVE INC.), Nima Ghamsari(BLEND), David Collier(STUDIO B FILMS, INC), Ashley DePaolo(COMMCREATIVE.), David Rodnitzky's(3Q DIGITAL), Kenny Nguyen(THREESIXTYEIGHT), Robin Raj(CITIZEN GROUP), Ann Jordan and Shardul Kiri(UNIT PARTNERS LLC),Robert Duncan and Parker Channon.(DUNCAN CHANNON), Dorthy Miller(MILLER AD AGENCY), Jim Bowes(MANIFESTO DIGITAL AGENCY),Eric Sivertsen, Justin Smorawske(Epicosity),Jenny Stanley(APPETITE CREATIVE SOLUTIONS).

Answer

"
Great art direction is NOT the same thing as great film direction!

-Gene Wilder
"
You never really know what the director has got in his mind as far as the scene visually and art direction wise.

-Guy Pearce
"
I'm pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know - everything.

-Adria Petty
"
There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.

-Kat Von D

Question 5

How can you start as an Art Director?

Answer

To start as an art director at first you need to have a diploma or a degree in arts and must have a good knowledge on the tools and technologies used in the industries. Learn the essentials skills and technologies required for being an art director. And then you can start or join in a advertising or art direction agency and again the experience. you can also gain the experience by joining and working under some of the successful art directors in the industry and then you can also start working as a freelancer.

Question 6

What are the challenges of being an Art Director?

Answer

A good art director must be very good at resisting the stress and work smoothly with their overloaded work. He must be an out of the box thinker and a strategic thinker. One of the major problem in the art direction is that today there is quick change in the current trends and he has to be the out of the box thinker to always set a new or go with the current trends in the industry. And with the new innovative technologies evolving he has to be ready to adopt and learn the new technologies and learn new tools.And most importantly his work has to be unique to create a value and difference from others work.

Question 7

How can you learn
Art Directing at Xpert?

Answer

Xpert is an app which enables you to learn directly from the experts in the particular field. For example in the case of art direction you can directly learn by listening to the experts and their experiences. It also provides an option to ask questions to the experts and then you get them being answered directly by the experts themselves. This app provides the platform where you can directly interact with the experts can get the guidance from those experts who have made a name for themselves in that industry. Xpert provides you more efficient and effective way of learning where the experts share their trial and error process, hurdles faced by them, which they overcame to become successful in the industry. You can analyze and apply the lessons from their life and the strategies in their careers in your own.