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Which Advertising Professionals can I learn from?

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Aayushi Sinha

Studying Bcom at

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Abhijat Bharadwaj

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Akhilesh Ramachandran

Associate VP, MullenLowe Lintas Group.

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Anita Kotwani

CEO Carat India part of Dentsu Aegis Network.

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Atul Maheshwari

Co-Founder & CEO at Lastmile Solutions.

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Dheeraj Kukreja

Marketing Director at Nubia Technologies.

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Indraneel Ghosh

COO @WORD HATTER.

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Joybrato Dutta

Director, MullenLowe Lintas.

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Kaushik Roy

Former President Brand Strategy & Marcom

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Mangesh Someshwar

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Megha Ahuja

AVP @ Carat India

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Mohit Arora

Director at Lowe Iintas, India.

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Pushan Mukherjee

Senior Copywriter at L&K Saatchi and Saatchi

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Rati Bawa

Director & Chief Creative Officer

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Rohit Onkar

AVP - Digital and Direct Marketing

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Sampath Kumar

Creative Director

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Sharad Lunia

Lead Digital at Releasemyad

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Shriram Iyer

Chief Creative And Content officer at Tilt.

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Shweta Ahuja

ECD & Founder at Aagneya Advertising

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Vishal Sagar

Creative Director at Dentsu Webchutney

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Aayushi Sinha

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Advertising Is Dead

Mystery box to the world of advertising

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Agnello Dias

Creative Chairman at Dentsu Aegis Network and C...

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Amer Jaleel

Chairman at MullenLowe Lintas Group

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Anil Ralph Thomas

Director & Chief Creative Officer Ralph&Das

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Anish Varghese

Chief Creative Officer (CCO) at Isobar

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Anselmo Ramos

Executive creative director at Ogilvy&Mather

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Ari Weiss

Chief Creative Officer at DDB Worldwide

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Arun Iyer

Founder and Creative Partner, Spring Marketing ...

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Ashish Khazanchi

Managing Partner at Enormous

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Ashish Bhasin

CEO APAC and Chairman India, Dentsu Aegis Netwo...

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Bertrand Quesada

CEO of Teads

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Bill Bernbach

Known as the Godfather of creative advertising

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Bill Hagelstein

CEO of RPA

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Bob Greenberg

Founder and CEO of R/GA

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Bobby Pawar

Chairman, Chief Creative Office at Havas Group.

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Carlo Cavallone

Executive creative director at 72andSunny

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Chandan Agarwal

Creative Head at Optimise Media Group

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Chris Garves

Senior art director at RPA

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Colleen Decourcy

Co-President, CCO at Wieden + Kennedy

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Cvl Srinivas

Country Manager at WPP India

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David Droga

Founder and chairman of Droga5

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Elvis Chau

Executive creative director at JWT Shangai

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Geoffrey Hanston

Executive creative director at Duval Guillaume

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Gerry Graf

Founder and CCO of Barton F.Graf 9000

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Harris Diamond

CEO of McCann World group

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Jason Apaliski

Creative director at Pereira&O'Dell

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Jeff Goodby

Chair of Goodby,Silverstien and Partners

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Jennifer Risi

Founder of The Sway effect

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Jim Heekin

Retierd CEO of Grey Group

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John Boiler

Founder and Creative Chairman of 72andSunny

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John Mescall

Executive creative director at McCann Australia

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John Montgomery

Chief Innovation Officer at Threshold interacti...

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Kainaz Karmakar

Chief Creative Officer Ogilvy & Mather - West

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Kelsie Clegg

Art director at possible

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Let's Do Shots!

Marketing and Advertising Stories

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Nandini Dias

CEO at Lodestar UM, India

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Paul Josy

Chairman at BBDO India

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Piyush Pandey

Executive chairman India at Ogilvy

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Prahlad Kakkar

Indian ad film director

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Prasoon Joshi

CEO at McCann World Group India

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R Balakrishnan

Former Group Chairman of Lowe Lintas

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Ray Del Savio

Creative Director at Droga5

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Rohit Ohri

Chairman & CEO at FCB India

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Rory Sutherland

Vice Chairman,Ogilvy Group

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Russell Barrett

COO & Managing Partner at BBH India

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Sam Balsara

Founder, Chairman and MD at Madison World

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Santosh Padhi

Chief Creative Officer & Co-Founder at Taproot Den

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Saurabh Varma

CEO of Leo Burnett Group India.

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Scott Ferber

CEO at Videology

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Shashi Sinha

CEO at IPG Mediabrands India

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Sonal Dabral

Former Chief Creative Officer, Oglivy India

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Stan Richards

Principal of the Richard group.

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Steve Stoute

CEO and Founder of Translation and UnitedMaster...

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Story Tellers & Story Sellers

Story of creators, artists and marketers

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Swati Bhattacharya

Chief Communications and Brand Officer at Bajaj Gr

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Tom Bernardin

Chairman of Leo Burnett

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Whit Hiler

Creative head at Cornet-IMS

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William Espey

Brand voice lead at Chipotle Mexican Grill inc,

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Academically Trained Teachers
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Time constraints
Offers certification/Degree
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Through experiential learning we give aspiring Advertising Professionals like you an opportunity to leverage the best experience of the best to solve real-world challenges.

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What questions are bothering you?

What particular skill sets are required to be an Advertising professional?
What mistake you committed turned out to be a learning curve in your career?
What are the key points you keep in mind while designing an advertisement campaign?
Who is your idol in advertising profession and why?
Any advice you want to give to young student and professionals who aspire to be a successful advertising professional?
How do you analysis, which Ad campaign will work and which might not?
According to you, which Ad channel will prevail in the future and which might extinct?
What is the key differentiator that distinguishes Indian Advertisements from the rest of the world, apart from the language?
What made you choose Advertising as a profession?
What are the key components of an Advertising campaign?
Why one should choose Advertising as a profession?
What should a young professional keep in mind while choosing Advertising profession?

Who are we?

Our Mission

Making Experts Accessible to All

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

What is Advertising?

Advertising is a marketing tool, whose purpose is to communicate a product or service to the users or potential users. Advertisements are paid messages to influence and inform the customers about a product or service, leading them to eventually buy the product or the service. Advertisements are present everywhere around us though we may or may not be aware of them. Advertisements are present around us in the form of various channels, with the purpose to register the message of the brand, product or service into our minds. These channels include television, internet, print media (newspaper, magazine, journals, etc.), posters, events, endorsements, hoardings and contests, etc.

Advertising Industry consists of various entities, such as companies who wants to advertise, advertising agencies, media and the advertisement professionals like copy editors, creative heads, researchers, visualizers, brand managers and designers whose efforts take these advertisements to the customers. A company who needs to advertise its product or service approach Advertising agency. They brief the agency about the brand, ideals, target segments, values of the company and so on. The agency converts all these factors in visuals, themes, layout and text to create an advertisement. After the approval of the client, the advertisement goes on air as per booking done by the media buying unit.

What are the qualities of an Advertising Professional?

Advertising profession requires an individual to have various qualities to remain relevant in the advertisement industry. The most important trait that the advertising professional should posses is creativity. This career path requires you to be creative, so that you come up with unique ideas everyday which associate and align with the product or service and at the same time, grabs the attention of the customers. Other important qualities which the advertising professional should have includes teamwork, people skills, money management, persuasion, patience and decision making.:

Creative
Observant
Persistent
Analytical
Organized

How can you start as an Advertising Professional?

Whether the economy is going to flourish or not, advertising industry is going to flourish from one channel or another. To start as the advertising professional, you need to let out your creativity and develop it. If you want to be a part of creative department, you must have creative thinking, artistic talent and writing skills. To start in a media department, which researches on the target segments, creates plan to execute advertising campaign with right cost and buys space and time from media outlets, you need skills like quantitative abilities, negotiation skills and analytical skills. If you want to start in production department which is responsible for the physical creation of the advertisements, you require keen sense for visual communication.

What are the challenges of being an Advertising Professional?

Though the advertising profession has many perks but it comes with lot of challenges which advertising professional face in these times. One of the challenge is to fully understand the consumer behaviour by analysing their cross channel screen time i. e. their online and offline screen time. In these times, advertising needs perfect mix of both creativity and data analytics which the advertising professionals are finding very difficult to strike the balance. With data analytics comes the challenge of data privacy, advertising professionals need to offer value to the customer by using their data but not going to the extent that they breach their data privacy.

How can you learn
Advertising at Xpert?

At Xpert, you learn from the industry stalwarts of Advertising who are at top of their career. At xpert, there is no bookish knowledge imparted on you but you learn from the life experiences, success stories, challenges, and failures of these experts. They share how they started in this profession, which mistakes were their learning curve, which was their first successful campaign, what they did when their campaign failed, what keeps them motivated despite all the challenges, etc. At Xpert, we share their life journey and their opinions with the aspiring students and young professionals who want to pursue Advertising as the profession. We help these professionals to learn straight from the industry geniuses and guide their career in right direction.