Making Experts Accessible to All

Question 1

Who are we?

Our Mission

Making Experts Accessible to All

Answer

Xpert - is a social learning app to help you learn from the best. We are not your regular online course, but rather an experience that is beyond regular classes, lectures & assignments. We have India's top experts across each profession share their experiences, opinions, techniques & advice accumulated over the lifetime of their careers.

Question 2

What is Advertising?

Answer

Advertising is a marketing tool, whose purpose is to communicate a product or service to the users or potential users. Advertisements are paid messages to influence and inform the customers about a product or service, leading them to eventually buy the product or the service. Advertisements are present everywhere around us though we may or may not be aware of them. Advertisements are present around us in the form of various channels, with the purpose to register the message of the brand, product or service into our minds. These channels include television, internet, print media (newspaper, magazine, journals, etc.), posters, events, endorsements, hoardings and contests, etc.

Question 3

What are the qualities of an Advertising Professional?

Answer

Advertising profession requires an individual to have various qualities to remain relevant in the advertisement industry. The most important trait that the advertising professional should posses is creativity. This career path requires you to be creative, so that you come up with unique ideas everyday which associate and align with the product or service and at the same time, grabs the attention of the customers. Other important qualities which the advertising professional should have includes teamwork, people skills, money management, persuasion, patience and decision making.:

Question 4

Who are the top Advertising Professionals?

Answer

It takes tremendous hardwork and smart work to be named as top advertising professional in the world. All the top advertising professionals have one thing in common, i. e. impact. Here are some of the top Advertising professionals who made tremendous impact in the Advertising world - Nikolaj Birjukow (Ogilvy), Evan Shumeyko(Ogilvy), Agnello Dias (Taproot Dentsu), Piyush Pandey (Ogilvy), Prasoon Joshi (McCann Worldgroup), Rohit Ohri (FCB Group), Cammi Pham (Think Renegade), Rob Schwartz (TBWA), Tham Khai Meng (Ogilvy), David Droga (Droga5), Rory Sutherland (Ogilvy), Shashi Sinha (IPG Mediabrands), Ashish Bhasin (Dentsu Aegis Network), Sam Balsara (Madison World), Nandini Dias (Lodestar UM), CVL Srinivas (WPP) and so on.

Answer

"
If the content is interesting, entertaining and thought-provoking, consumers in a way, become a distribution arm that amplifies the content by sharing it.

-Piyush Pandey, Executive Chairman, Ogilvy & Mather
"
Gearing up to make mistakes is the preferred route to take, rather than look for the escape button.

-Prasoon Joshi, CEO, McCann Worldgroup India
"
It is time to recognise that creativity is not the forte of some old-world legacy agencies. Young new world agencies are now claiming their right in India

-Ashish Bhasin, CEO APAC and Chairman, Dentsu Aegis Network
"
The most powerful thing in advertising today is authenticity

-Sam Balsara, Founder & Chairman, Madison World

Question 5

How can you start as an Advertising Professional?

Answer

Whether the economy is going to flourish or not, advertising industry is going to flourish from one channel or another. To start as the advertising professional, you need to let out your creativity and develop it. If you want to be a part of creative department, you must have creative thinking, artistic talent and writing skills. To start in a media department, which researches on the target segments, creates plan to execute advertising campaign with right cost and buys space and time from media outlets, you need skills like quantitative abilities, negotiation skills and analytical skills. If you want to start in production department which is responsible for the physical creation of the advertisements, you require keen sense for visual communication.

Question 6

What are the challenges of being an Advertising Professional?

Answer

Though the advertising profession has many perks but it comes with lot of challenges which advertising professional face in these times. One of the challenge is to fully understand the consumer behaviour by analysing their cross channel screen time i. e. their online and offline screen time. In these times, advertising needs perfect mix of both creativity and data analytics which the advertising professionals are finding very difficult to strike the balance. With data analytics comes the challenge of data privacy, advertising professionals need to offer value to the customer by using their data but not going to the extent that they breach their data privacy.

Question 7

How can you learn
Advertising at Xpert?

Answer

At Xpert, you learn from the industry stalwarts of Advertising who are at top of their career. At xpert, there is no bookish knowledge imparted on you but you learn from the life experiences, success stories, challenges, and failures of these experts. They share how they started in this profession, which mistakes were their learning curve, which was their first successful campaign, what they did when their campaign failed, what keeps them motivated despite all the challenges, etc. At Xpert, we share their life journey and their opinions with the aspiring students and young professionals who want to pursue Advertising as the profession. We help these professionals to learn straight from the industry geniuses and guide their career in right direction.