Vivek Srivatsa teaches Marketing via Xpert

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  • Throughout the event, I noticed a continuous emphasis on safety. Can you tell us about the consumer research that went into selecting this insight to design your products?
  • How do you think brand custodians can become more creative in leveraging and making their brands stand out among the clutter?
  • What is your view on how can the brands ride upon the unique opportunity that sports genre offers can?
  • Which campaigns stand out in the way they have leveraged Sports Do you think Indian Brands need more inspiration from global brands? (Referring to how Brands leverage- Super Bowl, EPL)
  • Which other campaigns as per you are some of the most impactful ones on IPL?
  • What are the typical brand objectives to invest in sporting properties and what metrics are used to measure the success of such a campaign?
  • What are some of the key trends marketers need to tap on to win over new audiences in this ever-evolving sports marketing environment?
  • How has coronavirus hit Tata Motors?
  • Can you quantify ‘fantastic response’? What is your waiting period like? What numbers are you talking about?
  • Which trims are under pressure?
  • So what kind of waiting period is somebody looking at if they want to buy an Altroz today?
  • How has the consumer and his expectations from a car evolved in this digital age?
  • Have deliveries started for the 2020 Harrier, as you have announced the prices at the Auto Expo?
  • When the Harrier was launched people asked for three things: more power, an automatic transmission, both of which you have delivered. The last was obviously 4x4; will the Harrier get a 4x4 variant?
  • The price difference for the automatic and the manual is very competitive, how did you manage that?
  • How much impact on the Harrier’s cost has the BS6 update been in terms of components costs in the engine?
  • Will the Harrier get a petrol engine?
  • Who do you identify as the competitors for the Harrier?
  • When does the Gravitas come in?
  • Once everything settles down, whenever that is, what numbers are you looking at with the Harrier?
  • Are the Hexa and Safari available right now?
  • What about the rest of the range?
  • What are some of the challenges you’ve faced in the digital age?
  • What has the response been for the Nexon EV?
  • You announced the Harrier’s extended warranty package for Rs 25,690. Why not offer the extended warranty as standard for the Harrier as for a car that costs this much?
  • In terms of the feedback you’ve got from customers for the Harrier, what is it they actually like?
  • Finally, have the wing mirrors been redesigned?
  • Tell us about the challenges faced by the company in 2019 due to the slowdown in the sector.
  • What is the target market for Altroz?
  • What will be the segmentation of the car?
  • Along with ‘Altroz’, Tata also launched three BS VI ready cars, the Tiago, Tigor and Nexon. What are the segmentation of the three cars?
  • Could you tell us more about the TG you’re focusing on?
  • Tell us about partnership with IPL
  • Why did choose IPL as your partner?
  • What is your expectation from the partnership between Tata motors and IPL?
  • How have your initiatives in IPL have given you results in terms of return and business performance?
  • How have you seen the auto sector evolve in India?
  • How have your initiatives in IPL have given you results in terms of return and business performance?
  • Have cab aggregators like Ola, Uber or rental services like Zoomcar and Revv affected the demand for personal vehicles?
  • With FY 18-19 starting soon, what are some of the key priority areas for your brand?
  • What is your view on how can the brands ride upon the unique opportunity that sports genre offers?
  • How can the marketers leverage the IPL in its new avatar differently over the previous seasons and gain maximum value?

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