Vinay Subramanyam teaches Marketing via Xpert

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  • Please take us through the new campaign of Little Hearts. What is the idea, objective & rationale?
  • How you are positioning your brand among the young generation?
  • How you are connecting with young people with your brand ?
  • How did you decide to go with song Break Some Hearts?
  • How did you choose celebrities for this Break Some Heart campaign?
  • what is the objective of this Break Some Hearts campaign?
  • How 'Little Hearts' as a product will be made interesting among millennial?
  • How 'Little Hearts' as a product will be made interesting among millennial?
  • How 'Little Hearts' as a product will be made interesting among millennial?
  • Little Hearts has been consistent with its Break The Heart theme. What is the idea behind taking a rather different approach to love?
  • What is the marketing mix for the brand? How much does digital occupy in the pie?
  • As an FMCG brand, how do you engage with your consumers through social media on a consistent basis – what kind of content pegs work? How has the arrival of social media changed consumer consumption?
  • Have you roped in influencers for the latest campaign? How has the influencer marketing evolved to this day according to you?
  • Please take us through the measurement metrics for the brand on social media.
  • Share 3 tips/lessons on digital marketing for brands in the FMCG sector for 2020?
  • How Britannia is making connection with core audience?

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