Tanmay Bhat Curated
Stand Up Comedian || Youtuber
CURATED BY :
What is the one piece of advice you'd give for aspiring creators out there?
How do you deal with people getting offended in your shows?
What was the contribution of AIB to your career?
Do you think that comedy could just be a fad?
Are you envious of your fellow comedians?
Is bollywood the final destination for you?
Is comedy in India largely insult-based comedy?
What lesson did you learn from the Snapchat incident?
What is something you wouldn't do on a stage?
According to you, what purpose does comedy serve?
What's your take on body shaming?
What did you learn about people from failing at life?
How did the collapse of AIB affect you?
What are the 3 worst moments of your life?
How did you deal with the pressure of weight loss and proving yourself?
What is your opinion on self-worth and success?
What is the best and the worst thing about your life?
What 5 tips would you give to all the budding content creators out there?
1. Be consistent 2. Keep reinventing yourself 3. Always remember it is a 20-year-old career, not a five year one 4. Think audience first and money later 5. Be desperate
What do you think are the cardinal mistakes that brands still commit?
What brands do wrong consistently is they want their digital campaign to be exactly same like their television campaign. The 17-18-year-old viewer is not seeing your television ads, you give him content. They go to the extent of telling us to cast the models of their TV ad in the digital campaign too. You’ll be surprised how often we’re asked that. Four out of five clients ask us this.
Do you have an independent team for Vigyapanti? How does it function?
The writers who write our main comedy sketches also write for Vigyapanti. They know what is going to work content-wise and brands are happy to work in that space. Vigyapanti will always be content first. The source of revenue is the same, what Vigyapanti does differently is creating content that can be promoted on the brand’s channel. Vigyapanti executes 360-degree campaigns. We locked three-four brands and will be working for them throughout the year. Our writers at Vigyapanti are ex-agency guys who understand what a brand needs better.
You launched Vigyapanti in 2015. Where does it stand now? How has it been performing?
Vigyapanti is performing really well. We work with brands – this year has been our most successful yeas. You will see a lot of brand work coming up this year starting April. Brands are realising that your traditional agencies have one digital wing with a senior in-charge who has no knowledge about how internet works. Brands now realise that creators know better about what works better on the internet, what content will do well, and they (brands) are spending more time with creators.
What would you say is your biggest struggle?
Struggle is to keep the office running at the same time to be creatively fulfilled. My priorities in life are very different. Money is last. What comes on the top is am I creatively satisfied, is everyone in the office satisfied, am I being creative or just managing people? This is all that matters.
This industry a constant battle between Creative v/s Commercial. How do you maintain the balance?
Creative v/s commercials is a constant battle. As a creative person, I want to do a lot of stuff but I also have to keep the bills in check. I have an entrepreneur gene in me. I like to know that the business is doing well. It is fun as well as challenging.
Are YouTube and Facebook’s branded content guidelines stringent?
Facebook and YouTube have basic brand guidelines where you have to mention that this video includes promotion. We follow the basic guidelines. These rules are for everyone and we follow it.
AIB is synonymous with YouTube in India. Looking back how did it all begin?
We used to do stand-up comedy, YouTube had been insisting we come online but we were reluctant. We were under the impression that our comedy wouldn’t translate. We eventually agreed and ended up receiving 4 million views on our first video. We went from strength to strength after that.
How do you feel about the outrage that keeps happening every day towards comics?
Now especially with data being such a huge part of our life...there is so much of demand for constant consumption of news. There is always fear... that once you get into trouble, you don’t want to get into it again. If I am true to my job, I am sure the audience will appreciate no matter how much trouble I get into. The day I start worrying about what will happen if I say something, that day I will lose my head and my audience.
Do you feel discouraged to do comedy involving politics or celebrities?
Discouraged is a very strong word. As a comedian, my job is to ‘speak truth to power’ and I should do my job irrespective of the consequences but it is easier said than done.