Sunaina Jairath

Director - Perfect Relations


  • Today, what is the difference in the quality of impact of traditional and digital platforms? How vital are new-age platforms?

  • How does a professional navigate client-servicing at the entry-level?

  • Does a PR enthusiast need to have a background in journalism to become a PR professional?

  • How important is it for PR people to understand a company‚Äôs business and marketplace?

    extremely important. unless you know and understand client business and the ecosystem you can't create an effective communication strategy. you will not be able to identify pain points & audiences..

  • Does a PR enthusiast need to have a background in journalism to become a PR professional?

  • According to you, does the saying 'any publicity is good publicity' stand true?

  • Are there some best practices at a preparatory stage that will help professionals manage clients better in future?