Shashi Sinha teaches Advertising via Xpert

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About Shashi Sinha

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  • What attracted you to advertising, when you were a sales manager with the UB group?
  • While TV and radio might be facing lower advertising revenue despite high consumption, print and outdoor are not even being consumed and are the worst-hit mediums. Print also got hit because of the misinformation on social media. How challenging will be their revival?
  • Do you see brands spending big on the news genre during this lockdown?
  • Organising the Indian Premier League looks highly uncertain in today’s time. Do you think brands would be spending the advertising money kept aside for the property on other mediums?
  • Do you think India’s digital video streaming industry is likely to gain from the lockdown?
  • Agency business is directly proportional to the economy. Is there any assessment on the impact of revenues of agencies during this lockdown?
  • What, in your view, was your agency's best campaign of 2019? What about it impressed you?
  • In 2020, what is that big trend that ought to concern or excite media agencies?
  • In the context of media planning/buying, what's the one global practice/trend India will do well to catch up with fast?
  • What consumption trends are you seeing in rural versus urban markets?
  • In the next 12 months, From where do you think the solution to the digital ad fraud menace will come from?
  • You started out as an account planner in Ulka. How did media happen?
  • What kind of specialisation/talent is missing in media agencies today?
  • What do you expect from a client?
  • Which one, out of all your super media innovation you are most proud of having effected?
  • Looking back where did it all begin?
  • Which is the Moment of Epiphany which changed your life for good?
  • Back when you started, what was the Advertising & Media industry like?
  • What does a day in the life of Shashi Sinha look like?
  • Who are the Icons who have inspired you to grow and strive for excellence?
  • In your opinion, icons are born great or made? What do you think about icons like Virat Kohli, Kiran Bedi and many others like them?
  • Which is the one challenge that forced you to become a better professional?
  • What would you like to tell young professionals who look up to you?
  • Which is the one moment that made it all worthwhile for you?
  • What are the future goals you’ve set for yourself?
  • How many years do you give the print medium in this country?
  • The media buying market has become like a sabzi mandi. How much fun can that be for someone who comes from the old school?
  • Which is the turning point in the journey as CEO of IPG Mediabrands India?
  • Any comments on the core team at IPG Mediabrands India?
  • On the Publicis – Omnicom merger and how it changes Indian dynamics?
  • What kind of challenges do you face in IPG Mediabrands?
  • What are your views on playing the crucial role of Chairman of the TechComm for BARC?
  • What are some of your strenghts?
  • What are the key challenges the buyer faces in a highly fragmented media market?
  • How can the industry improve media research in this nation? There are too many question marks on television audience measurement and print readership studies.
  • It is said that audiences are more amiable to ads or communication during such a time. Would you suggest brands, even if they fall under the non-essential category, to continue with certain communication? Also, is it necessary that every communication should be around Coronavirus?
  • Assuming the situation comes under control after the massive lockdown for three weeks and gradually things improve in the next one month, how long will it take for M&E sector to revive?
  • It is said that audiences are more amiable to ads or communication during such a time. Would you suggest brands, even if they fall under the non-essential category, to continue with certain communication? Also, is it necessary that every communication should be around Coronavirus?

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