Shashank Gupta

Chief Dreamer and Nurturer - Brandwidth.


  • Should event management aspirants sign up for a course before entering the profession?

  • What are the prerequisites of being an event manager?

  • What skills make an aspirant event ready?

    creative | problem solver | street smart | hard but extremely smart worker | need to be ready to put in the long hours | someone who gets the thrill in seeing what they design / conceptualise come to life in front of them

  • How do you make your decisions on sourcing reliable partners and suppliers for an event?

    partners and suppliers are extremely important for the success of any event. the most important aspects we consider are to see their commitment / quality / ease of working with / budget friendly yet have to give interesting solutions. the willingness to go out of the way and be a partner in the magic is the most important thing

  • How should an aspirant get their first break with event management?

    very important to read and understand the industry. try and get to talk / connect with as many people from the industry. if possible do some courses which give you opportunities to work / intern with companies on live projects.

  • What are the perks of being an event manager?

    biggest perk is to see your work getting executed right in front of your eyes. it is a high octane life with you always being on the move and always shuffling from one project to the other. travelling / no schedule ... but in the end it is all worth it

  • Is there any event managing software that an aspirant should learn before getting on board?

    completely depends on the type of work you would be taking care of. but at the top of my head - ms excel / powerpoint / maybe a bit of photoshop or corel / basic video and sound editing softwares

  • How do you deal with an immediate crisis or error committed by you during an event?

    the key is not to panic. if you dont stress, you can always solve a problem. sometimes its best to talk to a colleague or a partner and take their inputs towards coming at a solution

  • How do you see your job evolving in the future?

    brands will keep on marketing / concerts will keep on getting bigger / weddings shall become grander. it is upto us how we evolve and make sure keep the magic getting bigger n bigger

  • What motivated you to choose this career?

    was always engaged in being a part of events - whether they being family functions or school / college festivals. during my 5th semester in BE, one of my professors told me that electrical engineering isnt your calling and i have seen you how passionately you organise the college and branch festivals. maybe that should be something you should try and take up as a career. finished my engineering - did masters in Event management and public relations ... havent looked back since

  • How was your experience with your first job?

    extremely grateful to people who helped me with my first job. learnt so much and was given the opportunity to rise in the ranks and be able to achieve really great heights. my job experience was really really good and has helped carve the path towards what i am doing now.

  • How has your job evolved over the years?

    evolution and change is the only constant. from using technology at events to using toold on computers to make visually better experiences along with more and more new avenues towards creating experiences, our industry has evolved a lot and shall keep on evolving as it grows bigger

  • What was the most challenging moment in your career?

    the good part about events is each day presents a new challenge and with each challenge comes a new opportunity. from getting a job to proving myself in the company to quitting it and started on my own to stabilizing the company and the current new normal everyday has been a challenge and i have grown with it

  • What are the 3 things every successful event-managers must-have?

    ability to think on your feet. street smartness. solution provider with a definite “will make it happen” attitude

  • What is your biggest concern at your job? How do you manage it?

    it should not become mundane. every new project and every new challenge is an opportunity to learn and create something new. which is the high of working in events

  • How did you rise in your role as a event-managers, what career hacks can you share?

    never say no when you know you can think of and create a solution. no work is tough if you apply your mind to it. have to be different and creative in whatever you do cause what you will do someone else might do it better or cheaper. hence make it so different and creative that clients will choose you

  • What's the advice you would like to give to an aspiring event-managers?

    there is no better satifaction than to see your concept or thought getting shape and being executed. always aim for that high and never ever give up

  • What role did your educational background play in your career?

    a lot. education whether it is school / college / or even advice from parents / peers / mentors / collegues will always help you. learning never stops

  • Describe a typical day at work for you?

    the day starts with me jotting down things i have to do as per me. then follow ups with clients and teams post which tackling each project with the respective teams. these are generally interspursed with client or partner mertings.

  • What are the 3 things every successful event-managers must-have?

    ability to think on your feet. street smartness. solution provider with a definite “will make it happen” attitude