Shalini Chopra Curated
CURATED BY :
How do you value the fashion market in your country? Do you think it’s on an international level?
Fashion market in India has created quite a stir in international market. Recent releases of Christian Louboutin’s India inspired shoes and Karl Karl Lagerfeld’s India-inspired collection for Chanel has given the right signals that India is approaching.
Do you think fashion blogs might influence big brands and of course designers and creators?
The explosion of blogging and ecommerce has totally revolutionised fashion and people’s approach to fashion. Fashion blogs has a huge potential to influence big brands as they closely relate to people and street style.
What has been your biggest challenge?
Main challenge is Plagiarism. I have started ignoring the people who copy me to my bones. People can copy your style but not your soul.
How would you describe your style?
My style is eclectic. I buy in luxury boutiques but also in casual stores. My goal is to show you how we can be beautiful, trendy, stylish in every sense, pondering the purchase according to the latest trends of the moment! I hope to be a source of inspiration for everyone who likes fashion and those who want to embrace this world.
Advise for all our fashionable readers?
We live in a country where people have a very strong sense of pride in the way they dress. Comfort factor is an integral part of fashion, so pay due heed to it. Furthermore, know fashion trend by engaging in Eastern and Western cultures to get the best of both worlds.
What’s new on your fashion blog ‘Stylish by Nature’?
On reader’s request, I compiled all the outfits I wore, in a LookBook. It’s easy for reader’s to see and browse all the looks at one place. Just click on any of the pic you like and it will open the blog.
What motivates you to blog?
Reader’s Love and Support is my main motivation. I just want to request readers to shower loads of love on us and that’s all is enough to appreciate the sweat and efforts which go into fashion blogging.
Do you think Organised Stores keep an eye of the fashion bloggers?
The explosion of blogging and e-commerce has totally revolutionised fashion and brands approach to fashion. Fashion blogs has a huge potential to influence big brands as they closely relate to people and street style.
Who or what has been your greatest fashion inspiration?
I draw inspiration from anything and everything around me. It could be movies, fashion magazines, nature or blogs. I do not follow trends blindly. I take into consideration my body type and comfort before adopting a trend.
How was the response initially? Share some moments?
I started blogging as a part time hobby while I was on a lookout for IT Job in new city (Bangalore). However, SBN received so much love from Bangalore that I never felt the need to go back to IT. People use to recognize me on the streets and requested for pictures and advice. I was overwhelmed and satisfied in my world.
Message/tips for upcoming bloggers
Be persistent, Be Original ….World is watching.
Weirdest brand brief/request ever
Doing Fairness Campaigns is something I always NO to since I believe every skin color is beautiful.
One instance/experience that made it all worthwhile
Winning Awards and Recognitions – StylishByNature.com has been Ranked as Top Indian Fashion Blogger in 2014, 2015 and 2016 with many other national and international awards. Awarded ‘Best Fashion Blogger – South’ in 2018
How do you make moolah with your efforts?
I started 8 years back when Indian brands were not even aware as to why they should have a separate budget for digital marketing. The journey has been quite satisfying till now. I am so happy that Indian brands are more aware about digital marketing and money is flowing in.
Please take us through your content creation process. How do you stay relevant and relatable?
While creating any content, I have to make sure that it fits into my lifestyle or it mirrors my vision. Once I am convinced, I just pour my heart out and everything falls into place.
What is your USP in this cluttered space? How does your content give you an edge?
My style is eclectic. I buy in luxury boutiques but also in casual stores. My goal is to show you how we can be beautiful, trendy, stylish in every sense, pondering the purchase according to the latest trends of the moment! I hope to be a source of inspiration for everyone who likes fashion and those who want to embrace this world
Looking back, where did it all begin?What’s in the name?
I always loved wearing stylish outfits since my childhood. I inherited that from my parents. I was posting my outfits on various online portals for the past few years and was getting requests to start blogging. Initially, I ignored the requests due to time crunch. However, eventually I gave it a serious thought and started pursuing my passion for fashion with my blog. Style comes so naturally to me. I don’t have to put any efforts or mind into it. Hence, the name ‘Stylish By Nature’