Santoshi Shetty Curated
Fashion & lifestyle blogger
CURATED BY :
Tell us something we don't know about you.
Well, what they know is I’m very socialising, fun and energetic all the time. But what they don’t know is, I’m really not a party person. I love dancing but if you see me on a Friday or Saturday night, I’m spending my weekend at home all by myself! I love doing that. That’s my way of rejuvenation to get up and work better and harder on myself on Monday. It only comes when you love your job! And I’m in love with mine!
Does the increasing competition bother you?
It’s a cycle, everyone has their own way to make it big. Whatever it is, it’s the hard work and their positivity here that makes one achieve things. Sometimes you do feel it’s unfair but I have learnt to look at the brighter side of it, which is to focus on my own work and take it to another level. Everyone gets what they deserve.
Hoe did you turn your blogging into a business?
Collaborations are basically ads, just like in magazines. Our blog is also a magazine and it needs to get rewarded for generating some content for brands. That’s how it eventually turns out to be a business.
How important is it to learn to say no even if it means losing on paid projects?
I have said no to many if it doesn’t suit the essence of my blog & my style. Initially it was a bit difficult but right now, I know how to do it because if I’m doing something it has to be 100% or I won’t do it at all. So better to take up things that you like and make it look amazing!
Your favourite blogger, in India and International
Hmm… this would be someone from the Men’s fashion space. Usaamah Siddique from The Dapper Label because I really find his content very international, in terms of his styling, his picture compositions & frames. From the international level, it has to be Negin Mirsalehi and Kristina Bazan because they have definitely made it big with some organic content & some effortless styling. They really know how do the basics right. Also, Shani Amit has been one of my biggest inspirations.
How has your journey been as a blogger?
I have always been a fashion enthusiast, even as a kid. I remember wanting to look like the birthday girl at a friend’s birthday. Which explains my career choice.
How has your journey been as a blogger?
It’s been a learning process, and because I make myself a part of experimental experiences I end up creating so many stories for myself and end up meeting many interesting people along my journey. One idea leads to another and that’s how the story continues.
How have you changed compared to when you started as a blogger?
I have gained confidence with time, for sure. But when it came to beauty, I think, I was always someone who wouldn’t want to do anything conventional. I love to experiment, be versatile and challenge myself. It gives me a high for sure. I don’t see things as “oh this wouldn’t suit me” instead I'd rather look at things as “oh wow, I look different and I never thought I could look like this too”. This perspective towards beauty has helped me explore the different versions of me, which is beautiful.
What is your message for girls who hesitate to experiment with make-up?
I mean, girllll, just do it. The whole act of trying different make-up on will make you understand that there’s nothing to lose here. The more you experiment, the more fun you have with it and at the same time you also get a direction on your own aesthetic and style. I have always mentioned this to the girls who look up to me, “once you wear your confidence you make everything look amazing”. So don’t use the make-up to make you look confident, rather use your confidence to make that make-up look amazing . And honestly, in today’s day there’s so much happening with fashion and beauty, almost everything that you do is a trend, there’s no wrong or right way to do it. You do you. And, just have fun.
What is your mood lifter?
I feel make-up as a whole is a mood. It has so much power to not only make you feel confident but also let you be whoever you want to be. It’s a form of expression and an extension of your personality. I see it as a fun creative activity where you’re expressing your emotions and your moods. I feel tattoos, body art, colours and make-up all complement your personality and add a certain character to it. Also, the whole act of doing the looks itself is a creative practice that’s so mediative, it keeps me going and let’s me really be in the moment. It just gets the best out of me.
What role has the law of attraction played in your life?
As a kid I was always a fashion enthusiast, right from deciding my birthday outfit for school to looking the best at my friend's birthday, dressing up my dolls, playing online games where I used to style the barbies, it was always something I did and enjoyed thoroughly. The difference is that it's become reality for me now :) My desire to be known for something I am best at was the energy that I always put out subconsciously. I had always imagined myself in a particular way, what I'd be doing, the way I wanted to look or the way I wanted to see the world, everything was manifested even without me knowing about it. Obviously I had no idea about how I was going to get that but I always believed in myself and I saw myself there, exactly where I always wanted to be! It's called thinking in affirmation and imagining yourself in that situation where you have already achieved it and are experiencing it. And I see all of it now, I connect the dots to my thoughts and I'm filled with awe on how you attract things just by having a positive approach towards it! It works, it really works and how!
Do you believe in the law of attraction?
YES, I'm a strong believer of this, I'm sure a lot of you must have figured it out by now through my posts :) I believe in the Universe. And I believe in this because I have experienced it, I have seen my manifestations turning into reality.
Which quote has been your favourite?
I came across this quote by Nhung Hoang the other day; 'Let them hate love them from afar the truth is they only hate themselves for thinking they aren't enough'
How do you deal with negativity?
By ignoring it and not letting it bother me. You should rather give more energy to all the good things, the positive that is happening around you which will just make you realise and appreciate what you have now! Always be grateful. And whenever there's any negativity coming your way, just take that in a positive way, and tell yourself that you're doing something right in life. Also you can't impress everyone, because things are subjective and perspectives are different. So taking it in your stride is the best thing to do at any situation. And if you think it's really not needed, IGNORE :)
How do you earn from blogging?
Through brand collaborations/ promotions.
How did you manage Architecture & Blogging?
So while all this was taking off, I was in my forth year, and just like any other student I would invest sometime to do something I love, a hobby. This definitely started off as a hobby so I really didn't invest a lot of time in this initially; but as and when it started getting bigger and more professional it became more time consuming and hectic. At the same time I also learnt the art of time management very deftly due to the increasing work load. I always ensured that my submissions were done on time so I have no qualms about taking time out for working on my blog. And that really worked. I got everything done in time and had quite some free time on hand to utilise it for blogging. 4th year was relaxing for me, but 5th year definitely had some complications with finishing my thesis, internship, etc. So every week I used to shoot all my content in a day's time and then my job was easy as it was just about putting it up which I could do from anywhere and was quite quick! I'm someone who is a total procrastinator and I work only when I know it would be a task to pull off the job if I let it go beyond this. That's how I challenge myself and that's also when I give my best. It helps in putting the right kind of pressure on me and I deliver far better that way, always making sure I complete the task at hand. I was definitely the happiest when I got done with Architecture. I felt free, relaxed and like I had no limitations and no more extensive time management and prioritizing to do anymore. And that can be a great relief. Especially since blogging really took over and became a huge part of my life as it is now :)
What college did you study Architecture from?
I studied Architecture from IES college of Architecture, Bandra.
Do you think your degree in architecture influences your work as a blogger?
Yes, my architecture degree will always reflect in my work as I believe fashion & architecture both influence each other & go hand in hand! Both fields are extremely creative and if you have a vast interest in both, then the scope and reach is magnanimous!
How did you start blogging ?
I honestly had no plans for this. My social media was always fashion oriented and that was always just a hobby. People and brands started noticing me on Instagram and that's how everything started off. During the year 2013-14 I started getting approached by brands for social media collaborations and since I didn't have a blog back then, my social media presence was the reason behind the plethora of opportunities that came my way. India Circus was one of my first collaborations. Eventually, in my 4th year of Architecture, I got an opportunity to start a YouTube channel with the help of a production company. They were looking for a fashion talent for their channel and this was definitely the start of my blogging career. I took that up only because it wasn't time consuming, they took care of the production aspect and I could do something that I loved along with architecture, which was at the point a work in progress. When that took off, the fact that it was liked by a lot of people made me realise that there’s so much more potential in this area and I can take it to another level! And so I did :’) Then sometime in October, around the same year, I came across wix.com on Facebook and decided to experiment with it as it was all about designing a free website and having a lot of fun doing it. I did all of it myself and put one of my youtube content on the blog page that I created with the help of Wix. Eventually when more brands approached me for collaborations, I took my website seriously, got a domain for it and to this date I have kept enhancing it every now and then :)
What makes you stand out as a blogger?
What is your daily make-up routine like?
Which other blogger's style do you admire?
Who are your top five style icons?
What is the story behind your tattoos?
Whose blogs do you admire?
Tell us about your fashion disaster story and how did you cover it up?