Russell Barrett Curated

COO & Managing Partner at BBH India


This profile has been added by users(CURATED) : Users who follow Russell Barrett have come together to curate all possible video, text and audio interview to showcase Russell Barrett's journey, experiences, achievements, advice, opinion in one place to inspire upcoming advertising professionalss. All content is sourced via different platforms and have been given due credit.

  • Which is your favourite advertising channel?

    I don’t think channels or media, I prefer thinking idea first and then figuring out what the best media or platform is for that idea to have its best shot at success.

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  • What according to you is the most important part while executing an advertising commercial?

    John Hegarty says truly great work is 80% idea and 80% execution. That seems about right to me too.

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  • What is your one basic mantra while coming up with ideas?

    Does it feel honest? Too much of advertising follows a formula and lacks genuine honesty. If the idea is honest, you will connect better with your audience.

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