Russell Barrett Curated
COO & Managing Partner at BBH India
CURATED BY :
Which is your favourite advertising channel?
I don’t think channels or media, I prefer thinking idea first and then figuring out what the best media or platform is for that idea to have its best shot at success.
What according to you is the most important part while executing an advertising commercial?
John Hegarty says truly great work is 80% idea and 80% execution. That seems about right to me too.
What is your one basic mantra while coming up with ideas?
Does it feel honest? Too much of advertising follows a formula and lacks genuine honesty. If the idea is honest, you will connect better with your audience.