Ritu Kumar teaches Fashion Designing via Xpert

Learn FromRitu Kumar

About Ritu Kumar

Kumar began her fashion business in Kolkata, using two small tables and hand-block printing techniques. Beginning with bridal wear and evening clothes in the 1960s and 70s, she eventually moved into the international market in the subsequent two decades.[2] As well as shops in India, Kumar's company has also opened branches in Paris, London and New York. The London branch closed after three years, in 1999. Her company's annual turnover at the time was the highest of any Indian fashion outlet, estimated at around ₹10 billion.[3][4] In 2002 she launched the "Label" line in partnership with her son Amrish.[5] In 2013 she was given the Padma Shri award by the Government of India.[6] Kumar discusses her career at length in a recent interview for the Creating Emerging Markets project at the Harvard Business School, beginning with how she first broke into the Paris and New York fashion houses and department stores in the 1970s.

Connect with Ritu Kumar's life

  • What is your definition of sustainable luxury?
  • Do you stand true to the international concept of sustainable luxury?
  • How do you include sustainability in your designs?
  • What opportunities do you see in engaging artisans, design and handwork?
  • New generation artisans in India would not want to follow the age old tradition and move to urban areas, how does Ritu Kumar as a brand take care of this?
  • Which type of fabric do you love working with the most?
  • What are your views on the current generation of young designers?
  • Do you think that Indians today are attracted to Western fashion trends? What do you think is the reason for it?
  • You have been in the fashion world for more than 40 years. How has India’s fashion industry evolved?
  • What is the meaning, purpose, and value of craftsmanship in your products?
  • What is the relationship between the consumer and the artisan’s work for your products?
  • What are some challenges you face in engaging artisans in design and handwork?
  • New generation artisans in India would not want to follow the age old tradition and move to urban areas, how does Ritu Kumar as a brand take care of this?
  • How do you view the impact you have made in the lives of the artisans and their families?
  • How do you make sure to offer novel designs keeping the traditional designs alive?
  • What is your take on the new generation of aspiring designers?
  • Being the first mainstream fashion designer to receive the Padma Shri, what was your initial reaction when you were told that you had won the award?
  • Why do you think paying attention to craftsmanship and textiles is so important in design today?
  • What should be done to change the Indian fashion industry?

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