Ravi Desai teaches marketing via Xpert

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  • Tell us about some of the private labels on Amazon and how they are helping Amazon the brand.
  • How is Amazon so perfect with execution? Everything is done perfectly to the last mile.
  • Perfect execution is what differentiates Amazon in the e-commerce space, or is there something else as well?
  • What were some of the challenges you faced when you joined Amazon?
  • Marketing Has Evolved From Changing Perception To Changing Behavior, What are your views on the same?
  • You spent well over a decade of marketing fast-moving consumer goods for ITC before joining Amazon in 2016. How is marketing chips different from the e-commerce jungle? What has been the biggest change?
  • Right, and how has the marketing paradigm changed over the last three years - the time you've spent at Amazon?
  • Talking about change, how has Amazon India's target group and user profile changed over the last 12-36 months? And where is the growth coming from?
  • It's the era of multiple brand custodians. What's your take on the growing pool of specialized agencies? Do you miss the full-service advertising partner?
  • You are at the threshold of the next phase of e-commerce in India. How has Amazon prepared for this?
  • What is the Amazon proposition in India, and how has it been crafted?

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