Radhika Aggarwal Curated
Co-founder and CEO of ShopClues
CURATED BY :
What is your advice to aspiring women entrepreneurs?
I do not believe in differentiating women entrepreneurs from their male counterparts on the basis of their orientation. Men or women, be equipped with the skill, capacity, vision, and willingness of a leader and hence, be respected as thus. Not because one is a woman and hence they have to be treated like that just for the sake of it.
What’s one leadership lesson that you’ve learned in your career?
Being an entrepreneur is a journey of challenges and there can never be a rule book to tackle them. It’s like saying that goes, “life is the most difficult exam, which many fail because they try to copy others, not realizing that everyone has a different question paper” An incident took place on Valentine’s day when the portal received orders for over 250 bouquets of flowers, it was a huge number at that time. The flower vendor was absconding. He said he could make more money selling fresh flowers on the street than supplying to us. To fix this, the team went out of its way and shipped soft toys and chocolates with handwritten notes, along with an apology.The incident was a lesson that mistakes happen, and how one responds determines their character. There are several mistakes and we are wiser because of them.
What is your secret to success?
Hard work is an outcome of passion. If you are passionate, you will work towards achieving results and success will follow.
Who is your role model?
I have always looked up to Indra Nooyi. She’s immensely inspirational, and the epitome of a strong, bold woman
What was the biggest achievement during your entrepreneurship journey?
My journey had many small milestones – from ShopClues reaching its first thousand merchants to it becoming a Unicorn – milestones have been plenty. One major milestone apart from this was also winning the First Lady Award by MWCD and the President of India.
What were the challenges that you’ve faced while starting your own venture?
Entrepreneurship comes with the knowledge that you are going to fail often. Everything is about trial and error, and mistakes and failures are aplenty. I would say I failed 30 per cent of the time, and pretty much every day. The point is you learn something every time, and fail in new ways, but never the same way twice. That’s most important-to learn from failure, and just show up the next day, and the next, till you have got it right.
What motivated you to start your own venture?
Once an entrepreneur, always an entrepreneur. The unwavering spirit led me to start my second venture in 2006 – Fashion Clues. It was a social portal for NRI women, and I truly started experiencing the thrill and joy of handling a business end to end. I was focused on creating something that will have an impact on society. In 2011, I co-founded ShopClues, which started out of a basement. ShopClues is for Bharat, where Bharat sells and shops. Within a few years, ShopClues became a household name serving more than 31,500 pin codes with over 2.8 crore listed products through our 6 lac+ strong merchant ecosystem and growing. I was very keen on revamping the fashion and lifestyle category which, over a short period of time, became one of the highest grossing categories of ShopClues. ShopClues launched a variety of exclusive labels such as Home Berry under the Home & Kitchen category, 29K under men’s fashion wear, MEIA under women’s lifestyle wear and Code Yellow under women’s western wear. All labels caught the customer’s attention very soon and we received a tremendous response from them.
What is your advice for young entrepreneur?
Has the government helped Shopclues expand?
How do you manage your work-life balance?
What is your Success Mantra?
What are the challenges that you faced?
What was the idea behind ShopClues?