Rachel Parcell Curated

Fashion Blogger and Designer

CURATED BY :  

This profile has been added by users(CURATED) : Users who follow Rachel Parcell have come together to curate all possible video, text and audio interview to showcase Rachel Parcell's journey, experiences, achievements, advice, opinion in one place to inspire upcoming bloggerss. All content is sourced via different platforms and have been given due credit.

  • What is your business advice for other young professional women?

    Believe in yourself. Don’t be afraid to take a risk, listen to your gut and visualize your success. Trust that the universe will lead you to that success. We create our own realities.

    View Source:

  • What is the best advice you've ever received?

    It may sound cliché, but be yourself. In this competitive world we live in, it’s important to try not to compare ourselves and to just be content with ourselves and the life we have. I read the book "You Are a Badass: How to Stop Doubting Your Greatness and Start Living" and it was life-changing.

    View Source:

  • What is one thing that you wish you had known when you were starting out your career?

    I wish I would have had more confidence in myself and my abilities to create and grow my own business. I second-guessed myself a lot in the beginning. For some time, I didn’t consider myself a businesswoman. I just thought I was lucky. The older I get, and now that I’ve been doing this for six years, the more I realize that this just didn’t fall into my lap — I created it for myself with hard work, persistence and dedication.

    View Source:

  • What is the biggest lesson you learned from blogging and how did you learn it?

    The biggest lesson I’ve learned from blogging is how to feel comfortable in my own skin. I’m actually a pretty shy person, so the idea of posting about myself and my life or my outfits every day isn’t something I would typically do. But it has been an empowering platform where I’m able to share who I am. There are a lot of critics who aren’t afraid to be critical and pick apart every move I make, but I have learned how to be happy being me and not worry about what others think.

    View Source:

  • How do you decide what to share and what to keep private? Are there any aspects of your life that you always keep offline?

    This has been something I’ve contemplated for a long time. I consider my life and my family’s life personal and intimate. And while I do enjoy sharing parts of my life with my readers — I feel like it allows them to better connect with me and see that I’m a real person too — there are some things that aren’t necessary to share. Whenever I’m debating sharing something on my blog or social media I always go to my husband and my family to get their opinion first.

    View Source:

  • How have you learned to deal with criticism and stay focused?

    There will always be people who disagree with you and don’t like you, and that’s okay! Over the years I feel like the negativity and competitiveness of the world has only gotten worse, but I strive every day to focus on the positive things of life and not get swallowed up in the criticism. I choose to ignore it, and I find I’m happier when I do.

    View Source:

  • What advice do you have for bloggers who hope to monetize their blogs?

    1. Decide what kind of content or product you want to create and stick with it. Be confident and passionate about what you choose to produce or post. 2. Don’t compare yourself to others. 3. Don’t give up when it gets hard.

    View Source:

  • Did traffic on the site grow steadily over time or was there a turning point when you saw exponential growth?

    Traffic on my blog has grown steadily over the past five years. I’m almost at one million followers on Instagram and I still remember when I had 100 followers. I was so excited and thrilled that 100 women were interested in what I was posting! It has been amazing to watch it unfold but it’s something I’ve worked hard for, too.

    View Source:

  • What are the most important characteristics someone needs to have to be successful as a fashion blogger and designer?

    Be creative, work hard, stay positive, never give up and be willing to take risks!

    View Source:

  • Please walk me through the process of creating one blog post from start to finish?

    I feel like most people think blogging is just getting dressed up and frolicking on a sidewalk while someone takes photos of what you’re wearing, but it’s so much more than that. First, you create a content calendar, then you start working with your agency (if you have one) to fill in sponsored posts and make sure you still have organic and editorial content mixed in. You also need to be extremely picky, test products and find brands you love and think your readers will love before you say "yes" to partnering with on sponsored posts. I don’t ever want to lose the trust of my readers and I don’t think people understand how often bloggers say "no" to keep that trust.

    View Source:

  • There seem to be a lot of misconceptions about the business of blogging. What are your responsibilities as the founder of Pink Peonies and your clothing line, Rachel Parcell?

    I knew I always wanted a clothing line of my own — it has been a dream since I was a little girl. When I launched my blog, I never would have dreamed it would have grown so fast and large but, when it did, I knew it would be the perfect platform to help launch my childhood dream of having a clothing line. I now had built-in customers. I started by sketching five different dresses that I wanted to manufacture and from there it was quite the process to figure out the best companies to partner with. We launched May 2016 and it has been amazing but also a lot of work! As the founder, I have a team of young women who make everything happen. I design the pieces, communicate with manufacturers, make executive decisions regarding the products and prices and strategize the best ways to showcase our products. As for my blog, it’s pretty much just me! I have one assistant who helps keep me organized and manages my calendar and upcoming projects, etcetera. But I’m responsible for coming up with content to post, writing the posts, linking the posts, sharing the posts on my social media accounts and thinking of new ways to grow. I could build out an entire team around me and my blog but I never want to lose the personal touch and one-on-one connection between me and my readers. The biggest misconception about bloggers is that they’re materialistic and they have the easiest job in the world. Being a blogger is a 24/7 job that is extremely hard and takes so much more time and dedication than anyone realizes. A blogger—especially one in the early phases of starting a blog—has to wear so many hats: creative director, stylist, photographer, model, writer, editor, marketer and the list goes on. The women who have turned a space on the Internet into a full-fledged business are brilliant, hard-working businesswomen who don’t get enough credit.

    View Source:

  • What inspired you to start Pink Peonies?

    I originally started my blog as a way to document my life as a newlywed. It was more of a life journal for my family and friends to follow. Not long after I started my blog, our wedding was featured on the cover of Utah Valley Brides Magazine and that’s when I started seeing more and more traffic on my little space on the Internet. My wedding photos were being pinned and re-pinned and I started receiving fashion questions from women all over the country. They were more interested in what top I was wearing or what shade of lipstick I had on than what my husband and I were doing that weekend. And that’s really what sparked the idea to change my focus and make Pink Peonies more of a fashion blog.

    View Source:

  • What are your main interests and hobbies other than blogging?

    Growing up my parents encouraged us to try anything and everything until we found our niche, and fashion and designing has always been one of my biggest passions and hobbies. In high school I took a sewing class and that’s where I sewed my very first piece! I have it framed and hanging in my office, constantly reminding me to follow my dreams. Another hobby of mine is fitness and running. My dad loves to run and it has rubbed off on me and all of my sisters.

    View Source:

  • Tell us 3 things you can’t live without.

    My family, my phone/camera (love capturing moments of my family and kids) and lipstick!

    View Source:

  • What’s your motto or the advice you always live by?

    One of my favourite quotes is by Jeffrey R. Holland. “To all mothers in every circumstance, including those who struggle—and all will—I say, ‘Be peaceful. Believe in God and yourself. You are doing better than you think you are.’” I love it because it speaks to all mothers, everywhere and reminds us of our greatness and potential. Even after a hard day, we need to know that we’re doing better than we think we are.

    View Source:

  • Tell us more about family life. We know this is super important to you!

    I am married to my husband, Drew. We have two children, Isla Rose (age 3) and Jackson (almost 2) and a pup named Dash. Being a mother brings me my greatest joy and I wouldn’t trade my role as a mother for anything in the world.

    View Source:

  • We’re obsessed with self-care and being the best version of yourself at Taylor Magazine – what do you do for yourself when things get busy and a bit stressful?

    There’s nothing better than waking up bright and early before my babies and getting in a good workout to start off my day! It gets me up and going and puts me in the right mindset to tackle whatever lies ahead in my day. Fitness and running gives me an energy and zest for life that I didn’t know existed before.

    View Source:

  • You have a lot of followers on social media – how do you cope with so many people following your life?

    I consider my life and family’s life personal and intimate. And while I do enjoy sharing parts of my life with readers — I feel like it allows them to better connect with me and see that I’m a real person too — there are some things that aren’t necessary to share. Whenever I’m debating sharing something on my blog or social media I always go to my husband any family to get their opinion first.

    View Source:

  • Talk us through an average day for you

    I’ve worked out a schedule where I keep all of my work projects, meetings and photoshoots on the same days every week so that when I’m home I can actually be home and focus on being with my children, rather than trying to multitask. I found I was less productive when I tried to juggle emails and bottles. I make time to work so I can focus, get it done and then be present with my children and give them 100% of my attention. I start every morning with a workout with my neighbourhood girlfriends then come home, get my babies up and make breakfast. Then I get ready for either a photoshoot for the blog or a shoot for my clothing line. Afterward, I have meetings (and more meetings), brand conference calls, scheduling calls, and time to plan upcoming projects and collaborations with my team. It’s something new and different every day, but it’s always so busy. If it’s a day I’m home with my babies, we play in the backyard, go on walks, watch Disney movies in bed, or visit my sister who lives across the street.

    View Source:

  • Blogging is a really competitive world and career to be immersed in – what challenges do you face and how do you overcome these?

    The biggest challenge has probably been balancing my work life and personal life. I am a wife, mother of two babies (a three-year-old and a one-year-old), and I manage two businesses — my clothing line, Rachel Parcell, Inc., and my blog, Pink Peonies. It’s hard to shut off work mode when we are on vacation or even just at our home because so much of my life is shared online with my readers

    View Source:

  • What is it like to be a blogger full-time?

    A blogger—especially one in the early phases of starting a blog—has to wear so many hats: creative director, stylist, photographer, model, writer, editor, marketer and the list goes on. The women who have turned a space on the internet into a full-fledged business are brilliant, hard-working businesswomen who don’t get enough credit.

    View Source:

  • What is your favourite thing about what you do?

    I am amazed that so many wonderful women from all over the world choose to follow me and my daily life to see what I’m up to and what I’m wearing. Nothing makes me more excited than seeing one of my blog readers wearing something I designed. It’s an honour to be able to provide inspiration for them every day, and in return, I feel inspired myself.

    View Source:

  • You’ve got an Instagram dog as well.

    Oh, my heck, Dash was born to model. He will sit and smile. He’s the real star of everything. Everyone is obsessed with him. I will get messages saying, “Oh, your baby’s cute, but your dog, Dash,” and I’m like, “Oh, boy, you love the dog more than the kids.” Dash is always a hit.

    View Source:

  • Now that you’re sharing your style with the world, do you still find time to share with your sisters?

    Oh, yeah. To this day my sister will call me when she’s packing for a trip and say, “I need your help. Here’s the outfit,” and I’ll say, “OK, go try on this. Add this to it. Change it here.” I still know exactly what’s in her closet.

    View Source:

  • These days your family is pretty involved, too. Were they excited to participate?

    It’s been a journey. For one of my first blog posts I wanted to do a photo shoot. So, I asked my husband, Drew, “Can you take the pictures?” And he was like, “Seriously? You’re making me take pictures of just you?” He thought it was so weird. This was pre-Instagram. But he had to go to school and work and didn’t have time for all my shoots, so luckily, I had my mom. She’d be in the bushes trying to get the perfect shot, saying, “Let’s show this detail,” and “They’re gonna wanna see your earrings. Move your hair back.” She was so into it. Drew gets it now. It took him a while, but now he’s such an Instagram husband.

    View Source:

  • now sharing your style is a huge part of your career.

    I think it made my career. It was a natural evolution when I started my blog—women were asking me where I got my lipstick or my top, and I’d respond, “Oh, here’s the link to Nordstrom. I found it for you.” I always wanted to work in fashion, but the universities around here don’t have fashion programs. My followers gave me the opportunity to do something in Salt Lake that typically you could only do in LA or New York. They showed me that I could build a business here, because I can reach so many women across this country and the world just from the computer screen.

    View Source:

  • Middle school can be brutal. Was that exclusive attitude toward fashion new for you?

    Totally. I have three sisters, and growing up, my mom ingrained in our minds that this is a shared closet. This top isn’t just yours. It’s for all your sisters. I mean, there were conflicts in the morning. Maybe I was envisioning wearing a sweater and then Emily put it on. And my mom would say, “You girls, you work it out.” Everyone asks how we’re best friends on top of being sisters, and I swear it’s because my mom made us share everything. We shared with our friends, too. I’d wear a dress to a dance, and then my girlfriends, sometimes just acquaintances, would call me up like, “Hey, I loved your homecoming dress. I’m wondering if I can wear it to Sweethearts.” And I’d say, “Absolutely.”

    View Source:

  • Do you remember when we didn’t want people to copy our style?

    It’s funny you say that. When I was in middle school—my first year—I went up to this girl, a 9th-grader. I loved her style. I was shy, but I got the courage to say, “I love your top. Where’d you get it?” She looked me once over, said, “I don’t remember,” and walked away. She wasn’t going to tell me because she didn’t like me. I was devastated. And from there, I said to myself, “I’m never going to be that girl.”

    View Source:

  • What do you want to personally and professionally accomplish in the next year?

    I find such power and satisfaction in planning and reaching new goals. Professionally I plan to expand my blog and open new doors and opportunities as well as continue growing my jewelry line, Pink Peonies Collection. On a more personal note I’m excited to move forward in my adventure of motherhood as well as strengthen relationships with family and friends.

    View Source:

  • Which other female leaders do you admire and why?

    These are just a few of the female leaders that I admire. They are smart, talented, beautiful women who have made and continue to make a positive difference in their field and in the world: Rosa Parks, Ann Romney, Megyn Kelly, Ellen DeGeneres, Savannah Guthrie and Angelina Jolie.

    View Source:

  • How has mentorship made a difference in your professional and personal life?

    I didn’t necessarily have a mentor when it came to blogging; it was too new. But I do have a loving husband, supportive parents, and three amazing sisters who I can always turn to for advice or help, whether its personal or business related.

    View Source:

  • What do you think is the biggest issue for women in the workplace?

    I’m a new mom and I think in the coming months I will really be getting an education in this very issue. Women hold so many titles and responsibilities from both work and home and family life, that it’s hard to turn one off and another on.

    View Source:

  • How do you maintain a work/life balance?

    Well, my life is my work. I share my life and my love of fashion with my readers. This allows me to have the joy of living my dream. As long as I have a laptop and a camera, I can work from anywhere.

    View Source:

  • What have the highlights and challenges been during your tenure as a blogger?

    The biggest highlights have been meeting so many new people, traveling to places I never thought I would, and collaborating with my favorite brands while connecting with women across the country who read my blog. It’s the negative people that have been the biggest challenge for me. Their main goal seems to be to bring someone down; I just have to stay focused and be positive.

    View Source:

  • How has your previous employment experience aided your tenure as a blogger?

    I learned to get out of my comfort zone. When I got a job at age 20 with a local fashion business, I found myself on the very back seat of an airplane going to China on a buying trip. In all of the employment experiences I’ve had, I feel there has always been a take-away that I’ve applied to blogging and I’m grateful for that.

    View Source:

  • How has your life experience made you the leader you are today?

    In a family of 4 girls, you become a leader as soon as you can talk. You have to stick up for yourself! I’ve always been surrounded by amazing role models, specifically my parents and grandparents. They have been entrepreneurs, community and business leaders. It was just dinner table conversation. All of this taught me to believe in myself and to find my passion and use it. I must also add that church, school and extra curricular responsibilities definitely helped me to develop leadership skills.

    View Source:

  • Could you let us in on any big plans you might have for the second half of 2016?

    Yes! Aside from the blog and clothing line, I’ve been working overtime creating a little baby boy who is due in September! Luckily, I have an amazing team behind me to help keep up with the blog and clothing line once the baby comes, so I can spend as much time with him as possible. Shortly after I have the baby, our fall 2016 collection will be released and I’m so excited! It’s pretty amazing and I can’t wait to show my readers what we’ve been working on and designing for them.

    View Source:

  • What is your favorite part about being both a designer and a blogger?

    I love that I have built such a personal relationship with the women who purchase my clothing line. They have gotten to know me and my personality for the last five years through my blog, which I am so grateful for. I have this community of women who I know would be my best friends in real life, and I get to interact with them directly, whether that’s through reader emails, Snapchat, Instagram or the comments section on my blog. So, when they shop my clothing, they know the face behind the brand. I’m so passionate about my blog and sharing bits of my life and style with my readers, so I love that the blog provides me with a way to share all of that five days a week, and that my clothing line gives me a creative outlet to design specifically for the women who read Pink Peonies!

    View Source:

  • Where do you buy the customized items in your office, like the fun gold “Pink Peonies” wall accent?

    I’ve been blogging for over five years and my blog Pink Peonies is the foundation of both my businesses. My blog is how I was able to create and launch my own clothing line, so Pink Peonies is very much a part of my day-to-day work routine. I wanted both my blog logo and my clothing line logo to be present in the office because of that. I had Urban Walls help me create it. The company has a ton of pre-made decals or they can custom make anything you want!

    View Source:

  • Can you tell us about your inspiration board? How often do you update it and where do you pull things from?

    When I start working on a new collection for my clothing line, the first thing I do is browse through all of my favorite fashion magazines (Vogue and Harper’s Bazaar) to find inspiration for the theme of the collection, just to get my creative juices flowing. For my spring 2017 collection, it was one photo I found in Vogue that inspired the entire color story. It was a simple image of flowers in a field, but it spoke to me and from there I had my color story! I have one board dedicated to each collection I’m designing and I keep adding to it throughout the entire design process. Once that collection is complete, I’ll take that board down, get a brand new board and start from scratch. I like to keep the boards from past collections because they become almost a fine piece of art to me because so much time and energy went into completing that collection.

    View Source:

  • What’s your all-time favorite shade of pink to decorate with? To wear?

    The very first item I selected for this room (aside from the flooring) was the fuchsia pink rug from Lulu & Georgia. I designed the entire room around the rug, and I love the bold statement it adds to the space. When I’m decorating a feminine space, I always love to add a few pops of fuchsia pink. It instantly adds so much to the color palette of the space. My favorite shade of pink to wear is definitely blush pink!

    View Source:

  • What are your top-five office essentials?

    A notebook! I keep my notebook right next to me throughout the day so while I’m working, I can write down different ideas that come to me and to-do lists so I don’t forget. I couldn’t live without my notebook! An amazing candle. I always have a candle burning while I’m working. My current favorite is English Pear and Freesia by Jo Malone. Diet Coke and chocolate. I always need a little pick-me-up during the workday and Diet Coke and chocolate do the trick! A phone charger. My phone always dies throughout the day, so I need my charger right by my desk—especially because so much of my job involves social media! A comfortable chair. I purchased a chair that I thought was so cute and stylish, but it ended up being so uncomfortable and it effected the way I was working throughout the day. Be sure to invest in a comfortable chair, especially if you have a desk job where you’re sitting for long hours. It makes the workday so much more enjoyable and productive.

    View Source:

  • The floors of your office are so unique! Can you tell us about that detail? Was it original or did you add it?

    It was an addition to the space. There’s something so timeless and classic about a marble floor. Originally, I was going to lay the marble in a checkerboard pattern, but when I started playing around with the sample pieces, it looked plain. I decided I wanted a more intricate and unique pattern, so I started looking for inspiration to draw from. My floor was inspired by one of my favorite designers, Kelly Wearstler, and her entryway, which was recently featured in Architectural Digest.

    View Source:

  • How would you describe your personal style, and how does that translate into the style of your office?

    I would say my personal style is feminine and classic with a little edge, and my office space completely embodies that. It’s a very feminine space (hence the pink), but the marble flooring and black accents give it the right amount of edge.

    View Source:

  • What’s your favorite piece in the collection?

    Ahhh! That’s such a tough question. I truly love them all, but if I had to choose one, right now it would be our newest arrival, the Fairest Pink Fit and Flare Dress. It’s so flattering and feminine!

    View Source:

  • Tell us everything we need to know about your new fashion line!

    It’s always been a dream of mine to own and create my own clothing line. I took sewing classes when I was about 10 years old and I think that’s where the idea all started. I’m so grateful to blogging because it has given me a platform to launch my clothing line, Rachel Parcell, and is so much a part of the reason why it has been so successful in such a short amount of time. I have the most amazing readers in the whole world who have been so supportive of Rachel Parcell. It’s because of them I was able to finally start working on my dream!

    View Source: