About Piyush Kumar
Award winning CMO and Brand Custodian.
Result oriented ‘Strategic Marketing Technology Leader’ with over 20 yrs of experience in delivering Integrated and Omni-channel marketing strategies and tactics for driving Brand vision and Business growth in line with long-term and short-term goals.
Healthcare Brand and Marketing Expertise - Brands launched @Metropolis - TruHealth, OncoMet, PediaMet, MedConnect, GastroMet, NephroMet.
In depth Experience to drive end-to-end stack of Strategic Marketing, Corporate Brand development and engagement tactics to deliver Marcom goals, Digital Marketing, PR n Media Strategy, CX Strategy, Retail Marketing, D2C Sales, Medico Marketing and Speciality PnL, IBM Watson, Customer Analytics, Cross sell, Upsell.
Full spectrum of integrated marketing strategy including Product development, Consumer research, PR, External and internal Communications, Partner and Co-Marketing programs, Field Sales Marketing, Sales support and Training, Consumer Awareness programs and more.
Medico Marketing - KOL engagement, CMEs, RTMs, Phyzii, Clicksense and more.
Architect of SVOC - a strong Consumer centric digital ecosystem that includes CRM, Service CRM, Mobile APP, Responsive Corporate Portals, Blogs, IBM Watson, Sales force Automation, Chatbot and Analytics tools.
Driving CX Strategy - Customer Delight Roadmap, Team KPI alignment, Training, NPS score and CX analytics, Google reviews.
I will continue to future gaze with Big Data Analytics, Predictive Health intelligence, Proactive Consumer engagement for delightful CX and sustainable business results.
Coach, Inspire and lead team of marketing and OT marketing minds towards the brand vision.
1. Instrumental in delivering global and hyperlocal marketing AOPs for Global B2B & B2C brands like Metropolis Healthcare, Sodexo, HCL, Airtel, DelMonte and others.
2. Experience with global advertising agencies - Grey and JWT for managing strategic marketing communications for Cisco, Avaya, ITC, Ranbaxy, Hyundai, Pedigree and others.
3. Successful launch of IPO - One of the largest in Healthcare space.
4. Speaker on Marketing Transformation, MarTech, CX, Brand Transformation at multiple marketing and strategy forums.
“Empowered with an Eagle's view (30,000 ft view) and required hands-on Exp (Micro view) to build powerful brands for delivering long-term and short-term business KPIs and goals.”
Happy to Mentor young minds on strategic marketing issues, marketing career counselling for their better future.
Belief: 'Opportunity lies within - Outside is just a mirror'