Payal Singhal teaches Fashion Designing via Xpert

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About Payal Singhal

Known for her unique designs that combine both eastern and western elements, Singhal has come a long way from winning the coveted “Designer of the Year” award by India’s retail giant Shopper’s Stop at the very young age of 15.

Connect with Payal Singhal's life

  • What has the journey been like so far?
  • Your design aesthetic has seen a radical shift in the last few years — from filmy and blingy to modern and minimalist. How would you describe it now?
  • There’s a thin line that designers tread between being commercially viable and critically acclaimed. Which side of the argument do you stand on?
  • What have been some of the high points of the last 15 years?
  • Over the years, you’ve developed a huge NRI clientele. Any particular reason?
  • What continues to inspire you?
  • What is the distinct identity of a Payal Singhal girl?
  • At what point did you realise that you didn’t want to do heavy lehengas and ornate saris?
  • Are you answering to yourself over the demands of the market?
  • What did you learn outside of fashion school that still comes handy?
  • You work with your mother. What is that like?
  • What are certain myths that people have about being a designer that you would like to dispel?
  • Other than design, what are some aspects of business that you personally pay attention to?
  • What is your advice to someone who wants to become a bridal wear designer in a saturated market that already has some established big names?
  • Have there been any failures in your journey? What were your learnings from those?
  • Do you hire anyone straight out of college without work experience?
  • If you could give one last piece of advice to a young fashion designer, what would it be?
  • You won Shopper Stop’s prestigious ‘Designer Of The Year’ award at the very young age of 15, a rare achievement. What/who inspired you to go into fashion designing at such a tender age? Did you know, as a child, that a career in fashion will be your calling?
  • Your western styles and designs reflect New York fashion, which also happened to be your choice of destination for post-secondary education. Where does this love and passion for the Big Apple come from? Is it a major driving force and inspiration in your designs?
  • Looking at past fashion weeks that showcased your collections, we see everything from modern western styles in your Erte Collection, to the traditionally beautiful pieces in the aptly titled Umrao Jaan collection. Keeping these in mind, we ask, who would you say is your ultimate target audience?
  • Which one of your styles would you say most closely defines you? What is your signature piece/style/design, and why?
  • You have recently launched your e-shopping portal, to make purchase easier for your customers. Why did you feel the need to provide this online shopping experience to your target market, in particular for your traditional eastern designs?
  • Having achieved great success at such a young age, you are truly an inspiration to many young and budding fashion designers. What advice would you give to youth out there who are trying to follow in your footsteps?
  • Your collections lean more towards contemporary designs, with mostly crystal and stone embellishments and also being light on embroidery and shades. What is the inspiration behind your new bridal collection?
  • What do you feel is the USP of your garments?
  • What’s your expert advice to brides preparing their look for the big day?
  • What changes or trends have you observed over the years in India, especially in wedding wear?
  • What are the hottest trends and colours for this wedding season; could you elaborate for all functions; cocktails, mehendi/sangeet, wedding, reception?
  • Describe the “Payal Singhal” bride?
  • What is new in your collection which is being presented at the Vogue Wedding Show?
  • What are the key trends for your bridal wear collection?
  • What is in store for the grooms?
  • What according to you are the trends and styles brides should avoid wearing?
  • What is your favourite or signature piece from your collection?
  • How would you define your design aesthetics?
  • What inspires your bridal collection?
  • Tell us about the fabrics developed for your collection?
  • What would you recommend for wedding guests to wear?
  • Tell us about Urban Brides’ wardrobe staples?
  • Tell us about your association with the Vogue Wedding Show.
  • What inspired you to become a designer?
  • How do you juggle parenting and work?
  • Why is working while being a mom important to you?
  • What do you think holds South Asian women back when it comes to pursuing their dreams?
  • What is the inspiration behind your latest collection?
  • Describe your style aesthetics in 3 words.
  • Who is your favourite designer?
  • Whom would you love to dress?
  • What role has social media played in your life, if any?
  • What role has social media played in your life, if any?
  • Would you like to give any advice for the working moms out there?

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