Avid Marketeer | Traveller | Bibliophile
What is the one thing that you abide by in all your marketing campaigns?
Strict compliance to the brand policy to ensure no loopholes later on & also the budget factor taken into consideration
What is your most important customer retention matra?
It has to be customer delight.The Wow factor always has to be there.Also sales personnel tend ro sell just anything & everything undrr the roof these days.They need to listen to their clients in a meticulous manner & then render solutions
What was your paid advertising budget and goals during your initial days?
Way back in 2010 when i started my marketing career with a 3 yrs prior experience in sales & BD; advertising budget as such used to be very bare.Those were not digital days as we have it now.So apart from the TVC's,radio jingles;we majorly had print media ad's.The annual budget spends for around 2 yrs was close to 25 lakhs which covered majorly print(60% allocation)TVC/Radio(30%) & remaining was reserved for internet based.