Nikhil Kumar

Experienced marketing professional at Samsung.


  • How do you evaluate traditional vs. digital marketing channels?

    By the following 1-objective - reach vs impact 2. business metrics- is it based on Return on ad spend or not 3. how well i am able to reach to end user

  • What are the 3 things every successful marketers must-have?

    1. humbled enough to understand the market and its constituents 2. willingness to try something new 3. creativity

  • How has your job evolved over the years?

    wore many hats, took many diverse responsibilities, given me ability to think - you can do more than you know you can do

  • what makes a person click on your ad?

    Few things a customer thinks begire clicking 1. whats catchy on the ad - new product or some new or relevant campaign 2. what the product promises to be 3. price / price options 4. how clean the overall ad looks like. 5. Is there a sense of trust e.g. any bran logo , mnemonics etc.

  • What is the one thing that you abide by in all your marketing campaigns?

    1. How well I am communicating the value to customer, is the communication simple yet powerful 2. Consistent with the brand guidelines 3. Is the campaign right gor a particular channel and the customers I am trying to reach out to, or shall I change my communication to suit the behaviour of the platform and its customers

  • How did you go about finding your right target audience?

    1. understand the product 2. who is it primarily made for 3. who all would like to have it. 3. where can i find these audience- which channels 4. what behaviours triggers the buying These are broad pointers, in-depth analysis while understanding the total addressable market brings out the right picture, after which you can decide on the channels where you need to reach out to customers, and gradually sharpen your targeting by people who show intrest and people who may gradually show interest

  • How have you seen the auto sector evolve in India?

    has been pretty competitive, new use case based products have come . some address problems to price, some addres features. innovation has brought industry to its forefront but auto industry will go major overhaul with introduction of electroc vehicles and regulations around the whole industry

  • How do you craft your media plan?

    how much sales is projected, how many customers inneed to reach, then evaluate the best channels and best spots to market them

  • Why did you choose to become a marketer?

    to fulfill my thirst of creativity through corporate world

  • What is the current important metric that you are looking to improve via your marketing campaigns?

    conversion improvement via AB Testing

  • Amidst this Covid-19 World over lockdown situation, what are some of the key priority areas and challenges for your brand?

    Brands should look to be relevant and be a preferred choice for their consumers

  • Business-wise, do you think any benefit in 'work from home'?

    its yes and no both

  • What will be the effect of the existing downturn now accentuated by Covid on your company and what do you need to recover?

    will speak for companies in heneral- all want to recover sales. effect is current loss in demand

  • What is more important for a startup - branding or sales?

    your sales will build the brand foundation and then branding can be foxuaaes. having said that branding is not a one day phenomenon and has to be carved feom day 1

  • What is your most important customer retention matra?

    staying relevant

  • What has been the most challenging task for you as a marketer?

    achieve maximum via constrained resources is always exciting to work

  • How do you see your job evolving in the future?

    will gradually define, for now it is to keep eyes and ears open on the latest phenomenon and development around on consumer behaviour

  • What was the most challenging moment in your career?

    some time you are not able to generate demand. it feels bad

  • What motivated you to choose this career?

    creativity opportunity

  • How was your experience with your first job?

    it started at 7 am, made me a early riser

  • How has your job evolved over the years?

    wore many hats, took many diverse responsibilities, given me ability to think - you can do more than you know you can do

  • What are the 3 things every successful marketers must-have?

    1. Humbled enough to understand the market and its constituents, 2. willingness to try something new, and 3. creativity.

  • What is your biggest concern at your job? How do you manage it?

    its good here

  • How did you rise in your role as a marketers, what career hacks can you share?

    networking, others shall see the ability in you and road shall be a bit easy. and then perform

  • What's the advice you would like to give to an aspiring marketers?

    keep your eues and ears open and dweel deep into asking WHY