Neha Ahuja teaches Marketing via Xpert

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  • What has been Spotify's biggest challenge since start-up?
  • Which markets are most crucial to you in terms of marketing?
  • How do you see OOH Media evolving in future?
  • Who do you see as your biggest competition?
  • How important is the out-of-home medium for Spotify in connecting with their consumers?
  • How different was your brand and marketing approach in India as compared to other markets?
  • What is your revenue model?
  • Which markets are most crucial to Spotify in terms of marketing?
  • What are the future plans of Spotify to tap the vast potential that India offers?
  • Which outside forces or trends impact consumer behaviour in music streaming category the most?
  • As a marketer, what are your views about brands being trolled all too frequently on social media nowadays?
  • How does Spotify plan to tap the regional market of India?
  • When will subscription revenues in India for music streaming services reach a tipping point?

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