Murad Osmann teaches Street Photography via Xpert

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About Murad Osmann

Murad Yusupovich Osmanov (born 1985), known professionally as Murad Osmann, is a Russian photographer based in Moscow. His series "Follow Me To", made with his wife Natalia Zakharova, went viral in 2012, and the couple have since been named as top travel influencers.

Connect with Murad Osmann's life

  • What has been the most memorable or challenging series so far?
  • What’s it like having more than two million followers on Instagram?
  • What is one of your favourite pictures?
  • What camera do you use?
  • What was the concept behind your wedding at Lid’s Eventhouse in Moscow?
  • Did you expect your Instagram travel pictures with your then girlfriend now wife, Natalia Zakharova, leading you into beautiful places to be so big?
  • You feature so many shots from the Middle East. What are some of your favorite places to photograph and be photographed?
  • From the location to the outfits…How do you come up with ideas for your shots?
  • Your pictures look incredible. How much touching up do you have to do to make sure they’re good enough to post? Home much time do you spend editing?
  • What are your top tips for people trying to achieve Instagram shots that are as stunning as yours?
  • A lot of people try to copy your #followmeto hand-holding style. Do you find it annoying?
  • You’re so well known now that you voiced the Smurfs in Russian. How did that come about and how did it feel to hear your voice on the big screen?
  • How do you keep your accounts exciting for your followers who have been around a long time?
  • How do you ensure you’re responsible and safe while taking your daring shots and what do you do to show fans you’re responsible?
  • You’re a couple. Have you discussed what would happen to your business if you broke up?
  • You and Nataly embarked on a pretty exciting journey this year (getting married), what’s next?
  • You’ve travelled to so many places around the world, which destination stands out the most?
  • How did you first get into photography, and how did you turn your interest into a career through Instagram?
  • How did you meet (and fall in love with) the subject of many your photos, Nataly?
  • How many countries have you traveled to so far? Which has been the most memorable and why?
  • Congrats on turning your #followmeto series into a successful book! What was the inspiration behind going from Instagram to print and your favorite experience with this?
  • What’s your process for choosing which brands to partner with? Any favorite campaigns you’re especially proud or fond of?
  • What does the creative process for costuming and apparel look like for you and Nataly?
  • As one of the most famous travel photographers on Instagram, what are your top 3 travel and creative tips for aspiring artists and social media influencers?
  • What’s the most extreme thing you’ve ever done to get a shot for Instagram?
  • How do you hope your Instagram passion project will grow in the future? What’s the next big project you’ve got on the horizon you’d like share with your fans?
  • What’s your background? Were you ever trained as a photographer?
  • Have you always had the travel bug?
  • How do you balance #followmeto with your main job?
  • Working full time in production and multimedia, did you ever intend to start this Instagram as a business?
  • Why are commercial brands drawn to social media influencers as a new form of advertising?
  • You recently collaborated with jewelry brand Bochic on “Le Tour de Bochic” which comprises of imagery shot in exotic locations such as Baku, Istanbul and Petra. How do you choose with whom to collaborate?
  • What kind of pointers can you provide for Instagram users who are active and is looking into turning their followings into into a profitable career?
  • What’s Natalie’s role in #followmeto?
  • What camera do you use? Can you share your presets and filters?
  • You don’t gain 2.2 million followers overnight. How did you build such a following?
  • Are you active on other social media platforms?
  • Were there any collaborative projects that didn’t go too well?
  • Tell us a about yourself.
  • You’ve inspired millions of people around the world, but where do you find your inspiration?
  • Did you expect FollowMeTo to be as a huge hit as it is?
  • Just how much time and effort goes into getting the perfect shot?
  • Can you tell us how you first came up with the idea for FollowMeTo?
  • According to you, what is photography?
  • How did the collaboration with Bochic come about?
  • Did you and Natalia collaborate on the jewelry designs as well?
  • Tell us about your love affair with travel photography. How has your creative journey evolved?
  • What are your favourite places to shoot in the world?
  • How did you get your start with Instagram?
  • What other platforms do you use and what percentage of the time do you spend on them vs. Instagram?
  • How much of your time do you devote to #FollowMeTo?
  • What makes Instagram a better platform than other social media?
  • How do you promote your account? What’s your number-one way to gain followers?
  • How do you engage with others on the platform?
  • Tell us how often do you post?
  • Tell us what’s your content strategy?
  • How has your content strategy evolved as Instagram has added features?
  • What’s your best storytelling trick?
  • How do you set yourself apart from others on the platform?
  • How do you leverage your Instagram and to what extent do you monetize it?
  • What advice do you have for other Instagram influencers or people who want to build brands?
  • What’s a misconception many people have about Instagram?
  • How many cities and countries did you manage to shoot #followmeto in?
  • Did you expect that this hashtag and the format of photos would become a mainstream?
  • I also want to ask you what you do when you created your famous account on Instagram. What was it dedicated to at first?
  • Tell us how did you come up with your signature photograph of capturing the hands from behind?
  • Tell us how one can turn a large Instagram following into cash.

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