Director at Lowe Iintas, India.
What do you do if an ad campaign is unsuccessful?
I never take the failure of my campaign with a pinch of salt. It's extremely important to analyse why it failed. The culprit need not be creative though. Whatever it is, the lessons must be learnt and never repeated.
How was your experience with your first job?
Best, unforgettable. I was lucky that I got a chance to work with the best creative director of that time, in the country. I learnt a lot and won several awards
How has your job evolved over the years?
earlier I was following. now I have to lead.
What are the 3 things every successful advertising-professionals must-have?
* Out of the box thinking * Sociability * Ethics
What is your biggest concern at your job? How do you manage it?
I am aware that there's no way I can please everyone. But I try and make sure that I am fair to everyone.
How did you rise in your role as a advertising-professionals, what career hacks can you share?
suprise people around you. as a
What role did your educational background play in your career?
Art college helped with develop design skills and an understanding of aesthetics. Design in advertising is a combination of pure design with reason and both require a formal education and experience.
Describe a typical day at work for you?
My day starts with a job discussion meeting with the team. Post that a usual day consists of meetings with client and other departments in office, designing ads myself and attending shoots
How does an advertising professional learn the art of media planning?
Partly with education and partly experience. If you're interested in media planning then I'll suggest a course with MICA or Northpoint Centre of Learning. These 2 are well known to me. I'm sure there would be more options which are equally good.
What is the best way to get into the profession of advertising?
Do you think a creative campaign overshadows the advertised product or adds value to it?
What skills should an advertising professional possess?
How do you handle dissatisfied clients?
Every time I get a sense that one of my clients is dissatisfied with work then I have a face to face conversation with them. I try my best to understand their concerns and do my best to address them. If their concerns are unfair or outside my purview then I hand over the case to client servicing department. I try and make friends out of clients. Hence it's important to keep things transparent.
What are the benefits and drawbacks of being in the advertising profession?
Advertising is extremely addictive. Once someone experiences the high and enjoys it then it's difficult to get out of it. Physically and/or mentally we like to be always at work. Not because of insecurity but because we are passionate about it. Sometimes I feel that advertising people shouldn't marry as often their families don't get enough attention. Passion is the key to staying in this profession. Once that is over, one must quit and do something else.
How do you see your job evolving in the future?
The advertising industry is always evolving because everything around it keeps changing. Change has been constant. The consumer keeps changing, hence the ideation needs to as well. The technology, mediums, tools, keep changing, hence the knowledge and skillsets too. In near future digital is said to take over completely. Conventional television and newspaper won't die but change the way they look.
What motivated you to choose this career?
University career advisor. After detailed analysis, she saw my score and advised a creative profession. preferably architecture or advertising. And advertising sounded more exciting to me. Immediately after the meeting with her got over, I went to the faculty of fine arts, filed my application, went home and told my parents that I won't appear in final year B.Sc physics hons. exam