Manu Kumar Jain teaches Marketing via Xpert

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  • How would you rank Xiaomi's three success factors in India: the price point, the distribution channel, and fan-based community?
  • What are some common pitfalls for foreign brands that are trying to make inroads into the Indian market?
  • Five years after working with Lei Jun, what are some of the unexpected things you have learnt along the way?
  • When you compare notes with other friends who are at Google and Facebook or other big Silicon Valley firms in India, how is their relationship with their 'headquarters'? Is it the same or different to how you work with Lei Jun?

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