Mangesh Someshwar

Creative Head at Tata Digital

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  • How do you handle dissatisfied clients?

    the same way you handle the satisfied clients...

  • What are the benefits and drawbacks of being in the advertising profession?

    the same as any other industry has..its what you make of it

  • How do you see your job evolving in the future?

    tech and digitally

  • What was the most challenging moment in your career?

    every moment is challenging if you think of it that way...or it's just wasted

  • What motivated you to choose this career?

    my unsuccessful school education

  • How was your experience with your first job?

    it was it was the first time I was responsible for something though in a small way

  • How has your job evolved over the years?

    just like I have evolved. ..from listening to lectures to having the shortest mind space

  • What are the 3 things every successful advertising-professionals must-have?

    brain, heart and balls

  • What is your biggest concern at your job? How do you manage it?

    the next brief...its over by the next day

  • How did you rise in your role as a advertising-professionals, what career hacks can you share?

    there are only two ways either you as asslick or you go full throttle

  • What do you do if an ad campaign is unsuccessful?

    I start working on the next

  • What's the advice you would like to give to an aspiring advertising-professionals?

    dont expect any fancies in life...

  • What role did your educational background play in your career?

    it was the building stone

  • What are the 3 things every successful advertising-professionals must-have?

    brain, heart and balls

  • How does an advertising professional learn the art of media planning?

    I am not technically from the media planning or buying side so my answer could be very different. ...for me every successful planner is the one who can see the world wearing a consumer's shoes and eyegalsses

  • What is the best way to get into the profession of advertising?

    there is no best or worst way...I feel every road is worth a try and it just takes you ahead or to new pastures anything is good till its new

  • Do you think a creative campaign overshadows the advertised product or adds value to it?

    there is nothing like a creative campaign a good campaign is there one that does more than just service to the brand..

  • What skills should an advertising professional possess?

    childlike innocence

  • How do you measure the effectiveness of an advertising campaign?

    by the amount its spoken about and the amount of money it makes for the client

  • What are the tools required to create an ad campaign?

    brain and heart

  • Can you tell us the key to building a creative strategy?

    a deprooted insight