Lauryn Evarts Curated

Blogger andAuthor at The Skinny Confidential B...

CURATED BY :  

This profile has been added by users(CURATED) : Users who follow Lauryn Evarts have come together to curate all possible video, text and audio interview to showcase Lauryn Evarts's journey, experiences, achievements, advice, opinion in one place to inspire upcoming bloggerss. All content is sourced via different platforms and have been given due credit.

  • What’s the single most important thing you’ve learned from building a successful blog empire?

    Anything that’s truly worth it takes time & patience. Success takes time. Business takes time. Relationships take time. Building anything takes time. Time is your friend. I launched my brand over 5 years ago. I have blogged and worked on it every single day, 7 days a week. Again, discipline is key.

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  • Between the blog, staying fit, your husband, dogs, managing a social life, the list goes on and on, how do you manage it all? Do you have any tips for women that wish there were more hours in the day?

    I make things quick and easy in any way I can. For instance, I use the 27-minute workouts in TSC Bombshell Body Guide — a lot of my recipes take 5 to 10 minutes to make. Quick, easy, painless. As far as balancing it all? I recommend LISTS. Stick to them. I also set goals for myself & make sure to meet them. Balance is discipline & discipline is difficult. If it were easy though, everyone would do it. Discipline can really take you places if it’s utilized correctly. My ultimate advice: start small, think big.

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  • Which chapter did you have the most fun writing?

    Definitely the chapter on my relationship. It was fun and something a lot of girls can relate to: LOVE CHUB. The guy can eat whatever he wants usually and as women we want to keep up! That’s love chub. I write about how to avoid it!

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  • What can we expect to read in “The Skinny Confidential: A Babes Sexy Sassy Fitness and Lifestyle Guide?”

    Even though the content is fresh, it’s a lot like my blog. Kind of everything & anything. You’ll find recipes, personal stories, makeup tips, relationship advice ( like how to avoid the “Love Chub” ), easy/quick workouts, hair secrets, TONS of pictures, and more.

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  • Tell us about your journey from blog to book. What inspired you to go from online to also in print?

    Since I get a lot of questions from readers, I thought it would be fun to put all of my tips in one place, in print, so women could have a coffee table book and refer to the chapters at any time. A lot of the info in the book is not found on the blog.

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  • Favorite quick & easy recipe?

    Easy! The TSC 3 Ingredient Pancakes. I am also obsessed with TSC Detox Drink; I drink it every morning.

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  • What are your top easy fitness tips?

    Workouts should be effective, not time-consuming. I created TSC Bombshell Body Guide which integrates barre, yoga, Pilates, and your favorite personal trainer all into one. It’s 27 minutes, I’m dead sore after, and I can do it anywhere. Really ANYWHERE. In a hotel room, at the beach, in my office, etc. I shoot for three times a week. You need cardio. Not a lot, but you need it regularly. Intervals are huge for fat burning. I shoot for 3 to 4 times a week. I love a good Pilates class — huge Pilates fan. Also, yoga once in awhile is always good for the psyche.

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  • What kind of info are women getting when they visit TSC?

    Anything & everything! The more taboo the better, HA! One day I’ll share a healthy 1-minute recipe, the next we’ll talk home decor, and then another day BAM! A post on yeast infections! The content sort of varies but it’s always TSC branded. Ultimately I like to get REAL real. A little sassy too

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  • WHAT ADVICE DO YOU HAVE FOR YOUNG WOMEN LOOKING TO START AND GROW THEIR OWN BUSINESSES?

    Launch fast, adjust accordingly. Put it out there, see how the audience responds, and adjust as you go. I would recommend launching a micro-blog through Instagram, not trying to think so big at first, launch an Instagram, provide quality, consistent content that’s pretty, really put your time and effort into that Instagram account, and as it grows, branch out to Instagram stories, and then grow past that eventually to a blog or a website. I don’t think you have to launch a blog first anymore, I think the formula has changed.”

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  • WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

    My morning routine is always the same 7 days a week. I feel like that’s the foundation of my day and it’s non-negotiable. I’m not my best in the morning, and since I know that, I’m always looking at my weaknesses and trying to create an environment that replaces my weaknesses with habits. For my morning routine, it’s very thought out, I know exactly what I’m doing because the rest of the day is chaos. I try to time batch a lot, like today is a Wednesday, it’s interviews and conference calls. I know all of Wednesday, I’m gonna be talking, I’m gonna be on the phone, what it does, is it streamlines my thoughts. When I first started blogging, I would have one interview Monday, one conference call Thursday, it was like I had to switch off my work flow and get into a different mindset, so just having everything time-batched is super powerful. I’ve time-batched my content, I’ll write all my content on Mondays and Wednesdays at 10:45. Shooting my content, I’ll pick 2 days a month and shoot all of the content, all of the videos, all of the photos, in one go, but you have to remember it’s also important to post in real-time on Instagram, so I’ll try to take pictures as much as I can during the day. It’s also a lot of strategizing with the team on the phone, and delegating… whether it’s the graphics, or what to do with a YouTube post, or how we’re gonna distribute the content. Distribution is huge, so many bloggers and artists are out there creating content, but they’re not distributing it. The distribution side is big, we have a lot of meetings over that, then there’s a lot of editing, a lot of podcasting, a lot of interviewing. We’ll try to interview Tuesdays and Thursdays in the studio, and then Instagram stories. It’s so important to utilize Instagram stories to tell the story of your day, while also getting that valuable advice on each slide - and it does take energy, I know that sounds strange, but the way that I like to run it, I like my fonts the same, my colors the same, I like to make sure I’m getting as much value as I possible can. That’s probably an hour of the day, and a lot of engaging with the community, going through the secret Facebook group, talking through DMs, etc. And then the most important part, which is scaling the business. Those are conversations that are happening every single day, whether it’s meetings or strategizing and making sure that we’re not just working in the business, but on the business.”

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  • WHAT’S THE BIGGEST CHALLENGE YOU HAD TO OVERCOME IN TERMS OF STARTING AND GROWING YOUR BUSINESS?

    There have been so many little challenges like learning when to shut off, learning where to channel my energy, learning to be a boss, and a manager of people… that was such a hard transition to go from working for myself whenever I wanted to work, and then taking on a team and having to be someone they came to, and putting out fires all the time. There are, of course, a lot of personal things I went through… my little sister being addicted to heroin and meth for 5 years behind the scenes, and knowing when it’s appropriate to share it with the audience and when not. My grandma was a huge character on my blog for many years, she was known by all of my audience and she passed away. When that happens, you wanna respect your own life and the life around you, but you also wanna bring the audience along, so it’s a very funny feeling. I think that I’m constantly learning and it’s one of those things where I have to create boundaries, but at the same time, it’s important to bring them in. I think, though, that running a business is like playing a sport, you’re gonna get knocked down so many times. I mean, I’ve sent out 4000 emails to ask people to interview them, and maybe 500 have said yes. There have been so many no’s -you know that firsthand- you have so many doors shut in your face, and then you get that magical person that just makes it all worth it.”

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  • WHATS ONE ACCOMPLISHMENT THAT YOU’RE REALLY PROUD OF?

    “Definitely the launch of my book. A book takes so much blood, sweat, and tears, and I wanted it to be what I had in my head, and my vision. To sit down and write a book takes so much discipline, and actually having the book to hold in my hands was a big deal. Seeing my community at meetups, and meeting them in person, and knowing that I’ve talked to so many of them over Instagram, or I’ve seen them have babies or new jobs. Interacting outside of social has been really powerful, and then definitely watching the podcast grow into this larger than life show that uplifts other people, has been really cool. I see so many times, the slight edge, the influencer only wanting to talk about what they’re doing, but the biggest thing for me is bringing experts on my platform and giving tangible advice that the audience can walk away with and use in their daily life.”

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  • WAS THERE A NOTABLE TIPPING POINT WHERE YOU WENT FROM, “LET’S SEE WHERE THIS GOES” TO “THIS IS BIG NOW”?

    No… I get asked a lot of there’s been an epiphany and there really hasn’t. It’s been slow, strategic, exponential growth, day after day, 7 days a week. There hasn’t been a day that I woke up and it grew immensely overnight. It’s been slow, strategic, tiny steps to get to where I wanna be.”

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  • WHAT TOOLS DO YOU USE TO STAY ORGANIZED WITH ALL OF YOUR PROJECTS?

    “Staying organized is definitely a complete work in progress. I went from being a solopreneur, bartending and teaching Pure Barre and pilates at the same time while I had a blog to having to transition into being a team of 10 people. Staying organized has been something that I’m constantly perfecting. I think that you have to become a practitioner of organization and I think to become a practitioner, you have to fall a thousand times before you get it right, so it’s constantly trial and error. I use Slack for communication with my team so my email inbox isn’t crazy. Google Calendar is the pulse of my business because it basically dictates where I need to be and when I need to be there. It has everything organized, down to when I’m showering, when I’m driving in the car, all the information of each thing I’m doing in a color-coded way is extremely helpful. And then, having a really strong team helps you stay organized. I’ve given everyone really specific roles, and knowing how the dominos are falling… so if someone’s job is graphics for YouTube, making sure that there are systems in place and not just goals and ideas. With my whole business, I’ve really created strategic future by design, and goals are awesome and execution is amazing, but you have to set those systems to get there. Writing your goals down, but then writing down how you’re going to actually achieve them in tangible steps. And then, of course, email. I have different emails for different things, that’s really helpful. I spend an hour in my DMs in the morning and an hour at night, and do everything I can there. Bringing the community together in the secret Facebook Group has been really cool because they’ve become friends and it takes me out of the equation.”

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  • Beside The Daily Stoic, what books have had the biggest impact on your life?

    Awaken the Giant Within by Tony Robbins — Michael & I went to Tony Robbins’ 3 day seminar in New Jersey and it was life changing. Tony’s messages have been on my mind ever since then. Where focus goes, energy flows! Awaken the Giant Within is a must read for everyone. He provides clear techniques for taking control of your life. You can even listen to some exclusive footage from Tony’s seminar on how to live an extraordinary life through TSC Him & Her Show: Episode 77. His book is VERY helpful for someone who’s looking to take control of their life. How to Stop Worrying and Start Living by Dale Carnegie – I like it because worrying is such a waste of an emotion and it drains your energy. Worrying is an un-serving waste of time. The War of Art by Steven Pressfield — A lot of entrepreneurs, athletes and creatives love this book. The lesson you can expect to learn in The War of Art is that everyone struggles. I get asked all the time how I stay inspired and motivated all the time and the truth is, I don’t. I’m not always inspired and motivated, and I’m not alone. This is so important if you are feeling alone or like you’re the only one. YOU AREN’T. It also talks about how to commit to a territory or category and I think that’s so important when you’re trying to niche down. Basically, an expert or professional gains recognition through his or her work and you have to put in that work. That means showing up every single day, regardless of whether you feel like it or not. This book reads in a really interesting way because it’s not in chapter format. Sometimes you don’t want to read a long chapter, you just want a quick hit of wisdom – that’s what this book provides.

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  • A lot of young people—particularly young women—look up to you. What do you recommend to young people who are trying to figure out their path in life?

    Apply stoicism to try to figure out your path. Appreciate where you are and understand that any kind of achievement or accomplishment requires getting uncomfortable and most the time, some kind of adversity. In knowing that, expect that anything can happen and be prepared with the tools to deal with it, whether it’s working out, stoicism, traveling, meditation, getting outside in nature—make it a point to do so. I think it’s also important to know that you’re in charge of your future and you can create what that looks like. Another tip, like I said earlier, is to look at things as logically as possible and understanding the importance of lessons like perseverance, serenity, and resilience.

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  • You also love to travel. How do you balance a love of new places and new experiences with appreciating what you have? With stillness and contentment?

    We are lucky to live in a time where we can travel far and fast. Spending money on experiences is something that provides us a lot more value than spending it on items. Many of the stoics that we study wrote these works at a time when it was almost impossible to travel the distances we do now. You can be in California in the morning and New York in the afternoon. This is something to appreciate in and of itself. I think traveling to new places only makes me appreciate the home that I have more and it adds depth and culture to my life. Michael and I love to travel together. It’s always an adventure, but there is nothing better than coming home after a long trip to our dogs and home (and my daily stoicism). I think contrast furthers the appreciation for what you have.

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  • How do you balance what the Stoics talk about—restraint, pleasure in the simple things, not being dependent on things Fortune can take away—and your love of the finer things?

    While we appreciate the finer things in life, we practice not being attached to them. My life has been a series of ups and downs. My childhood had a lot of different moments of chaos & I’ve definitely been through adversity. My mom committed suicide, my sister was addicted to heroin for 5 years & there’s been a lot of instances in my life that have been really uncomfortable. But with each of those things, and with stoicism, I try to be logical with the adversity. Stoicism helps me with that logic and helps me to not react immediately. It’s about appreciating what’s in the present and not restraining myself from enjoying the fruits of our labor, while also not being attached. I’ve lived without luxury in the past and know that I could do it again. That being said, we work hard and because of this are able to enjoy some finer things. It’s all about appreciating while also not being attached.

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  • Why do you think more women could benefit from Stoicism? How would you explain it to them?

    I WANT TO CHANGE THIS. It’s so interesting to me how it’s seen as a male dominated philosophy. It has nothing to do with gender, it has to do with just being a better person and being the best version of yourself. My brand The Skinny Confidential is all about being the best version of you. It’s not about being someone else, it’s about taking what you have and creating your own strategic future. Anyone can benefit from stoicism because it teaches invaluable lessons like perseverance, serenity, and resilience.

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  • We heard that you read The Daily Stoic every day. Can you talk about that routine and how it has changed your life?

    Yes, Michael and I, each have a copy of The Daily Stoic. Since I started reading it daily we make it a thing we do together. We wake up, read a passage, separately write our notes and sometimes we talk about it. It’s nice to reflect in the morning. It’s nice to be able to think and reflect each morning. What’s interesting is, as the years have gone by the same pages have different responses based on what’s happening in our lives. That’s what I love about stoicism. there’s so much self-reflection involved and I think it makes you grow as a person.

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  • Take us back to when you first encountered Stoicism. How did you discover it and why did it resonate with you?

    My husband Michael was reading work from Seneca and told me he liked the philosophy. Then our friend Ryan wrote the book The Obstacle Is the Way and I was hooked. Well, that’s not true—it took awhile for me to come around. After I read Obstacle I started reading The Daily Stoic, reading a page once a week, then I went into 3 pages a week, and now it’s something I like to wake up with. It’s actually in my calendar and part of my routine. I like to read a page, write some notes, then meditate on it afterwards. There’s something about it that’s very calming. Stoicism really resonates with me because it’s practical. All of the practices are based in logic and reason, so the ideas are very relatable and applicable to the person studying stoic philosophy. It feels like you can immediately take action (or not) when practicing stoicism and for me this has been extremely impactful

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  • What is in store from TSC for 2019?

    Lots of meetups, lots of live podcasting, more valuable, quality content, hopefully, another book and eventually more product. Michael & I are having a blast recording our weekly podcast: The Skinny Confidential: HIM AND HER. We answer business and relationship questions from readers and just shoot the shit. It’s been so much fun to work on a new medium. In the meantime, you can find some major realness on The Skinny Confidential.

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  • How do you achieve work-life balance?

    I kind of don’t! But that’s the game when you’re an entrepreneur. If you want to work for yourself and have your own business, you don’t always get weekends off. We travel a lot for work, so we always like to add in some fun stuff. Also, my work doesn’t always feel like work. I love what I do and work with an amazing team- so we’re always having fun. Once in a while, I let my phone die and I just hang out with my dogs and catch up on Housewives in bed all day. I also try to make time to have dinners with family and friends without my phone around. But, the people who truly know me and love me, know and understand that my business is my priority right now. I’ve accepted at this point in my life, without children, that my main focus will be about building The Skinny Confidential. It really is go-go-go from the second I wake up until the second I put my head on my pillow. That’s just where I’m at right now and I’m loving every second of it.

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  • One piece of advice you wish you had received?

    I wish someone told me that as you grow, there are more moving parts, so there are more fires to put out. I actually thought as you grew, things would get easier and more streamlined, but it just doesn’t. Things are more chaotic as you grow. But in saying that, I’m also so lucky and thankful. I wouldn’t trade the chaos for anything.

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  • What are your best tips on scaling, while keeping true to your brand?

    Scaling is hard. I went from being a solo-entrepreneur where I only had to be accountable to myself, to having a team. There are so many moving parts. I need to give my team what they need from me, so that they can do their jobs and it’s been a huge learning curve. There are so many more people to hold you accountable. My tips are: 1. Pick a good team 2. Read a lot of books & listen to podcasts related to business 3. Work in every area of your company 4. Do all of this, while maintaining what you need for self-care. Most important: Make sure you sleep enough and do what you need to do to have the mental clarity to deal with it all & not be too overwhelmed.

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  • How would you recommend tackling business growth in today’s digital landscape?

    The formula is really like baking a cake. There are so many different elements. It’s part consistency, part quality and you need to ask: are you speaking to each digital medium in the right way, are you providing value, are you trying to do everything at the same time but not one thing really well, are you being patient & playing the long game? There are just so many little things that go into it. Also, you should have a unique perspective on whatever you’re talking about and be yourself. At the same time, there is no ONE formula.

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  • How important is your personal brand vs 10 years ago?

    My personal brand has always been important but the foundation and the life in my brand is The Skinny Confidential. The Skinny Confidential is bigger than Lauryn Evarts and I’ve always wanted it to be that way. My personal brand is important, but it’s not the full picture.

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  • Why do you think TSC resonates so much with women?

    We’re all trying to do it all, all the time! So I think my readers like to come to The Skinny Confidential for some raw, cheeky discussions that provide value. We all need and want more time, so creating content with incredible value through the podcast, the blog or Instagram is crucial. I think that’s why my audience has formed into this incredible community of helping each other out with tips, advice & products. Ultimately, it’s about bringing like-minded women together. It’s not about me. It’s about all of us staying connected and sharing our tips and tricks. I’m just part of the community.

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  • What is the driving mission behind The Skinny Confidential?

    My goal is to use the blog as a platform to connect with women from around the world & showcase MAJOR REALNESS. The Skinny Confidential is a cheeky resource for wellness, beauty, and skin. On the podcast, we dive deeper and have a more intimate connection with our audience. We talk open relationships, plastic surgery, the business of influencers, skin tips & tricks – but at the end of the day, it’s bringing women together to share things that are helpful for them.

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  • Any inspiring life advice

    I would be a brand consultant. I love branding, and I think that if I had 24 more hours in the day, I would love to consult bloggers or brands on how to build a story. Like a kit. And when I say kit, I mean like the colors, the fonts, etc. You know, what you're trying to evoke, what you're trying to leave the person with. And I'm obsessed with storytelling, so [I’d work on] the story behind the brand, and why it's going to solve a problem.

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  • Last piece of advice — what would you tell budding bloggers who are trying to grow and find success in this crowded space?

    Pick a unique perspective. Bring something to the table that someone else hasn't done. Or maybe they have done it, but bring your own twist to it. Be patient. I've been a blogger for nine years, and three of those years I didn't make a dime. And it's something that you do have to work at every single day. Lay your head down on the pillow every night and really think about what you've done to move the needle. Every night, I'm like, "Okay, what have I done today that's going to propel me forward?" And I really reflect on that. Take time for reflection. Be super productive with your time. Time is so important

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  • There seems to be a digital detox trend happening in the influencer community. What are your thoughts on this?

    Here's the thing, the Real Housewives® has commercial breaks. They have seasons. As an influencer, I could spend 24/7 creating content. It's important to understand that you do need a commercial break. You need to know when it's time to go away for a minute — when it's too much. You don't want to saturate the situation. I love the times when I can take time to think, reflect, write, and read. I'm a huge reader.

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  • You genuinely put yourself out there for readers. What do you like to do on the side that no one really knows about?

    There's 20 percent that I keep to myself. You have to have that. I am very introverted sometimes. I'll go quiet, meditate, and be with my thoughts. That's not something I could show on social media. But there are a lot of times where I’ll want to turn it off and just go inward.

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  • Let’s discuss your amazing icy blonde hair...

    I'm [actually a] dark brunette. [I went blonde] probably when I was 14 — pretty young. And I don’t wash my hair. My hairstylist says: "Everyone asks to bleach their hair. But I say that the only [way] you can do it is if you don't wash your hair." I wash my hair every week and a half to two weeks. With the color of my hair, you can't be washing your hair everyday. It would fall out.

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  • How do you stay in shape?

    I work out six days a week. I do all my workouts from home, because I realized that going to the gym was taking an extra hour, and I'm very particular about my time. So I started doing Skype® workouts three days a week with my trainer, Kim Kelly, who I worked with on The Skinny Confidential body guide. I also do The Method® by Ingrid Delamare, which is like a low-resistance barre workout. And I am always walking. I’m not a runner; I feel like it's bad for skin. But I'm always trying to be moving. I don't do any high-intensity workouts or running because I feel like it ups my cortisol, and my cortisol is up all day long from what I do [already]. I found that I am way fitter when my workouts are low-resistance.

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  • Moving on to diet — you’ve interviewed famous dietician Tanya Zuckerbrot. Are you still doing her eating plan, F-Factor®?

    I'll always implement fiber into my diet because of Tanya. Tanya came on our podcast and talked about that, and she's completely upped my fiber level. I don't stick to one diet. I really eat intuitively; so I'm not following a book and a diet, but I definitely have added 35 grams of fiber to my diet every single day. Diet is another thing that you have to constantly be experimenting with, and do what works for you. Everyone is different. But I will tell you, everyone who I told to add fiber to their diet because of F-Factor has been obsessed.

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  • How often do you get facials?

    I'm absurd with how often I get facials. I'd get facials once a week if I could. I love [activities during which] I can passively multitask. During a facial, I can return emails or DMs for an hour or do a conference call and also get self-care in. It's incredible that, as an entrepreneur, I can do something for myself while also getting other stuff done. Facials are my thing. They're such an important part of my life. I love facials.

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  • Favorite place to get a facial in LA?

    Oh my God, I'm obsessed with this place called PellequrTM. The woman who does my facials, Haile, is Korean and she has this dewy, beautiful, glowy skin. And she does all the lymphatic drainage, cupping, tightening, and contouring. It's so peaceful and relaxing. I just love it. It's taken me probably three years to find a facialist I like up here

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  • Any beauty body care services?

    I get spray tans. I've done all the peels. I've tried a lot of different things. Again, it comes down to what works for you

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  • Have you done any body treatments or procedures?

    Yeah, I just got my boobs done and showcased the whole journey. That was another one that was giving me a little bit of anxiety to talk about, because I don't want to give blanket advice. At the same time, you can tell I've got my boobs done, so I don't want to lie. I documented the whole entire journey with Dr. Daniel Barrett. Very happy with my boobs. I also get laser done on my banana roll. I've tried CoolSculpting® — loved [the results]. I did it on my thighs.

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  • What about injectable filler?

    I'm very careful with filler. Be very careful with it, if you're going to get it. With filler, it's even more important to not just go [out and get it]. [Consult with your provider to determine:] Where do you really need it? Is it [the right] time to do it? It's so important for everyone who is getting any of these treatments to do their own research and make sure that they're getting it injected in places that they actually need it. I'm sure you've seen so [many] bad filler [results]. If you get the right doctor [and treatment, the results can be] amazing. The reason that filler gets a bad rap is because we've seen bad filler [results]. You [may not even notice] good filler [results, if it’s done right].

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  • Who do you see for your injections?

    I just moved to LA [from San Diego], so I will probably find someone who is here now. Before, I had been seeing Dr. Douglas Wu in La Jolla and Dr. Gwendolyn Henao in Rancho Santa Fe. With this, you have to do your own research. You have to be your own guru. You can't listen to me or someone on the internet or some random person. You have to go out there, get in the trenches, talk to different people, and see what works for you. Everyone is different. Like I said, I'm just sharing what's worked for me.

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  • Why did you get injectable wrinkle reducer treatments.?

    I never will forget [this] — one day I was driving to my sister's graduation, and I looked up in the rearview mirror. The sunlight was on my face; I looked in the mirror, and there was a huge “11” in between my brows. I thought, "Okay, I can do something about it." Once I got an injectable wrinkle reducer, I didn't have [that] wrinkle anymore. It worked and [temporarily] smoothed the wrinkle. [I wasn’t uncomfortable] at all. It's just like a little prick. I'm very careful with how I use it, and I don't want to tell people that they need it. I just want to share my own journey and my own experience, which has been a positive one. I get injectable wrinkle reducers in my elevens and in my forehead. Nothing near my eyes. I don't need that yet.

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  • What about consistent treatments?

    I get injectable wrinkle reducer treatments. I've been getting them since I was 21 years old.

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  • Are there any products you are consistent with?

    Some things that I go back to constantly are always sunscreen. I like a caffeinated sunscreen, because it tightens the skin. I love the Dr. Dennis Gross® Hyaluronic Marine Oil-Free Moisture Cushion — it lays so nicely under makeup, and I like to apply it with a beautyblender®. I love a mist. It’s so peaceful to mist your face in the morning. There's this one by Tata HarperTM that's incredible, smells delicious, and is nontoxic. I'm really loving Vintner's Daughter® right now. It's a little pricier, but worth every penny. I also really like [Dr.] Barbara Sturm® products right now. She's great.

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  • Let’s talk skincare — what's your skin type and how do you take care of it?

    My skin type is normal. I have horrible hyperpigmentation that comes and goes. I try so many products all the time because of what I do. I always want to be the person who weeds through all the bullsh*t, so I can just tell you what I think is the best, why, and get specific about it. Since I try so many things, I don’t have a set skincare routine.

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  • How do you measure success?

    I completely measure success — in general, not even just for myself — on being able to wake up and do things on my own terms. And being able to build out my future how I want it. I practice stoicism. If you look at philosophers and actors or creators of empires — all of them have been able to sort of design what their future looks like. Being able to do that every morning represents when I feel successful.

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  • Any advice for those considering working with their partners?

    It helps when the person who you are married to and who you choose [is strong at] your weaknesses. We've been together for 10 years, and I’ve noticed that whatever I'm lacking, he seems to pick up. It’s cliché, but when it comes to doing business, it's really important. It's also important to set boundaries within the relationship. Like, "No, I don't want to talk about our bank account at 11:45 p.m. at night. I'm winding down." That's been like a dance and something we're perfecting all the time. And it's not perfect, and I love it. I wouldn't trade it.

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  • What is it like to be business partners with your husband?

    We met when we were 12 years old. I've known him for a long, long time. We went to the same elementary school, junior high, high school, and definitely dated other people. Being in a relationship and being in business with your significant other is not a joke. It's definitely interesting. You have to be committed to the same goal and really be on the same team.

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  • Who are you hoping to interview but haven't yet?

    I would love to interview [Spanx® founder] Sara Blakely. I’d do something different than just tell her story, which I feel like everyone has heard. I'd love to interview Tim Ferriss, Joe Rogan, Kanye West, and Kris Jenner. I'd also love to interview people you wouldn't think of — like Kylie Jenner's assistant would be a dream interview for me. Kylie has lived such a unique life; someone who has been a voyeur into that would be a really interesting interview. I would also love to interview someone who's just starting out in the blogger world. There's this one girl who has a super interesting Instagram page called @things.i.bought.and.liked. She doesn't even show her face, but she just talks about products that she likes. I love people who have a unique perspective and are doing something off-the-cuff.

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  • You pick truly interesting people and topics. How do you decide who you're going to feature?

    I don't have a protocol. You don't have to have 100,000 followers. You don't have to look or act a specific way. I am interested in everyone from the people who read my blog to the mom who is doing it all. Last week we featured a reader who I saw on Instagram. I appreciated her hustle, and I wanted her to share her top 10 wellness tips. I always say, "Give me anything. Just don't give me boring."

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  • How does curiosity relate to your brand?

    When I'm posting an Instagram story, and there's something in the background [such as a Hydro Flask® water bottle], my audience is going to want to know exactly what's in my Hydro Flask. [They’ll ask:] Where you get it? Blah, blah, blah. But, [they’ll also ask], What's in it? Is there mint? How much mint? Is there lemon? I always want to provide very detailed information.

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  • : Let’s talk about your natural curiosity. Were you always like this?

    It goes back to my grandma. When I was in high school, she would tell me, "Lauryn, go get interested. Get outside yourself, go get interested in something else." I really took that to heart. During childhood, I was always a reader, too. I'm very interested in reading about other people's lives.

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  • What inspired the name Skinny Confidential?

    I wanted it to be a cheeky, feminine space where you could become the best version of yourself. You could take what you love and apply it to your own life, leave what you don't like. In that space, I wanted to have all different people on it. I didn't want it to just be about me. I wanted to know what the everyday girl in Florida was doing, and then I also wanted to know what lipgloss Julianne Hough was using. It's a place to get the juice, get the skinny, get the scoop. And The Skinny Confidential just felt cheeky and like a place [or name] to get the skinny

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  • How did you figure out early on that podcasts were going to be a big deal?

    We started the podcast three years ago, and it wasn't the cool thing to do. Now it's becoming more and more popular. And [we know] that everything is going to audio. You are going to be in your kitchen in five years, ordering all your groceries off Amazon on Alexa®, and saying, "Read me the latest blog post by The Skinny Confidential." So the podcast just feels right. I am always looking to where attention goes. I have become a practitioner of attention. And my whole brand is about being on the pulse — looking at a hundred things and finding the one thing that everyone needs. The Skinny Confidential has always been a resource. A podcast mixes this idea of [being a resource] with the idea of [holding] attention. I also respect my audience's time, [and with a podcast] I'm saving their time. The audience has to get something valuable and tangible to apply to their own life every single time they consume your content.

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