John Boiler Curated

Founder and Creative Chairman of 72andSunny

CURATED BY :  

This profile has been added by users(CURATED) : Users who follow John Boiler have come together to curate all possible video, text and audio interview to showcase John Boiler's journey, experiences, achievements, advice, opinion in one place to inspire upcoming advertising professionalss. All content is sourced via different platforms and have been given due credit.

  • John Boiler - The FWA

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  • Thanks for taking time out for this interview and please leave us with one interesting or even intriguing fact about yourself.

    I dream every night. And remember them most of the time.

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  • We’d love a recommendation from you as to who we should interview next in this series.

    Jared Leto. I just did a panel discussion with him. He comes at this stuff from a different angle.

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  • Do you personally respond to all email that is sent for your attention (excluding spam of course), or do you delegate to your team?

    Nope. But I don't delegate. If I'm honest, you just have to ignore some stuff. Prioritize. Help where you can do most good.

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  • Has anyone ever asked you for an autograph?

    Nah. That would be super weird.

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  • Technology continues to rapidly change and grow. Does this scare you or excite you?

    Way excite. With every innovation comes a billion undiscovered applications that will revolutionize this and every other industry. I get excited about exploring the potential of stuff like that.

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  • Have you ever had an idea which you didn’t pursue and later saw someone make a huge success out of a similar idea?

    Hmmm. Not that I recall. But have a pretty dodgy memory.

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  • Is there anything special you do when your team launches a new project, i.e. something you do at every launch?

    Thank as many people as I can find who busted ass on it. And if it didn't suck, tell them so.

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  • Most people want to leave their mark on the world by writing a book or maybe having a plant named after their partner... you have been incredibly successful but is there anything you still strive to achieve outside of your work, something to be remembered by?

    Doing anything worth a damn.

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  • Do you have much spare time to pursue a hobby?

    Hangin' with the fam is my favorite go to. Running. Occasional surf.

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  • Do you personally get involved in the hiring and firing process?

    Yup.

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  • If the fire alarm goes off right now, what would you grab, if anything?

    My phone probably. And my hat.

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  • Is there a project you have seen lately that you wish you’d created?

    Not in advertising or marketing? Oculus Rift. Or, The Thirst Project, maybe?

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  • If someone reading this is thinking of starting an agency, what would be the most important tips you could give them?

    We have a motto that's always helped: "Don't look down and don't look back."

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  • Is there a brand you still would love to work with?

    Yes.

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  • Who have been your favorite clients over the years?

    Tim, Eric, Todd, Brad, Madeleen, Todd, Jeff, Howard, Sharon, Terry, Greg, John and Jeff again. (It's weird that so many have the same name!)

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  • Do you have Instagram installed on your phone?

    Yes, but I've posted like one thing. I use it to police my daughter's account. HA!

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  • What mobile phone do you carry?

    Ha. Samsung GS5, of course.

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  • What are the biggest challenges your company faces?

    It's the talent thing. Getting world-class talent that is progressive and open to working in the way we aspire to work takes time, training and patience and can set a ceiling on growth. But we're big fans of keeping the quality bar highest at all costs. So we've doubled down on training -- building the best leaders we can as fast as we can. And we've been able to scale really well without compromising on the culture as a result.

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  • How many hours sleep do you get each night?

    Since when? I probably average 6-7 now. But over a career... I don't even want to know.

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  • Project wise, what’s the one campaign that stands out in your mind as being the best one your team launched?

    I'm a big fan of whatever we just did. And we just launched the truth campaign in a really exciting new way. It's a great example of a campaign designed to do more than message but provoke action and follow up with tools to make activists out of fans.

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  • Do you feel it’s the younger generation who have all the great ideas or does experience and your natural instinct still give you an edge?

    Both. The naiveté and impatience of youth is the inspiration for a lot of positive change, but it takes experience to guide those impulses into action and lasting change.

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  • And more: How A Top Creative Director Learned To Embrace The Chaos Of Creativity

    https://www.fastcompany.com/3038138/how-a-top-creative-director-learned-to-embrace-the-chaos-of-creativity-and-make

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  • Career advice to those in your industry?

    Don’t look down. Don’t look back.

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  • How do you motivate others?

    Investing in their personal growth with a steady pace of feedback, goal setting, coaching, job training, bonuses, hugs, high-fives and the occasional stern talking to. Oh, and we provide tuition for classes. Oh, and team sports. And free food friday. Monthly all company meetings where we share promotions and embarrassing stories. And group bonding and event budgets. And a maker lab to experiment in. And the free beef jerky, soda, and open wine and beer taps probably don’t hurt either.

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  • Ideal experience for a customer/client?

    72andSunny is best used on the beach.

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  • Your most difficult moment at the Business? (and what did you learn?)

    We lost 3 giant pieces of business in one month early enough in the company that it threatened our survival. We learned that we can’t attach ourselves to the outcomes of the business, only the things we can control, like the quality of our ideas, and the environment we create, and the way we treat one and other. So we focus on doing that the best we can, rather than worrying about external forces not going our way.

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  • Your key initiatives for the success of the Business? Greatest Accomplishment?

    Our biggest strategy, if you can call it that, is to tell the truth. Our best work resonates with customers and culture because it’s based in some insightful nugget about the product and human behavior around it. Oh, and we like to work fast, believing in the power of iteration – collaborating with each other, partners and clients in real time to progress ideas quickly and keeping the creative spark alive throughout the development process. Greatest success as Founder/CEO of 72andSunny: Lucking my way into a great partnership with people who share a value for growing the best people in the belief that the best folks will do the best work.

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  • What's next for the Business in the near future?

    Keep learning and getting better, taking our people and our clients higher, we hope.

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  • Inspiration for the business idea, and your vision for the Business?

    Even in the name, 72andSunny was born as an expression of optimism. In an industry that can sometimes become kind of ego driven and cynical, we wanted to build an environment that focuses on seeing the opportunity in things. So we focus all our creative fire power at creating huge impact in the world on behalf of our clients, and believe that doing that is what ultimately makes brands famous and drives crazy results.

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  • Emerging industry trends?

    Advertising, technology and entertainment are converging faster than ever. The content we make and the way it’s delivered are sometimes the same thing. Showing up in surprising places and in innovative ways has become as important as the message.

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  • How did you get into the industry?

    I was hired as a designer out of college. Spent a lot of time cutting and pasting pictures of rakes and shovels for a lawn and garden company.

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