Indraneel Ghosh

COO @WORD HATTER.


  • What do you do if an ad campaign is unsuccessful?

    We need to go back to the drawing board and check why the campaign wad unsuccessful.Check on the campaign objectives, target audience , key message , insights ...maybe the product had an issue or the consumer insight was not correct

  • How do you handle dissatisfied clients?

    Open, transparent and honest relationship will help in dealing with dissatisfied client

  • What's the advice you would like to give to an aspiring advertising-professionals?

    Be ready for hard work, learning on the job and getting your creative juices going .....it seems to be a glamourous and fun industry to be in from the surface, deep down the industry demands rigour and experience

  • How did you rise in your role as a advertising-professionals, what career hacks can you share?

    By sheer hard work , eagerness to go beyond the given brief and task, ability to show results under difficult circumstances

  • How does an advertising professional learn the art of media planning?

    One has to work closely with the media planning team to understand the basics.

  • What is the best way to get into the profession of advertising?

    Join Mica or equivalent school, learn the subject and it's various components , the. decide where you fit in basis your skillset in the field of advertising

  • Do you think a creative campaign overshadows the advertised product or adds value to it?

    Some of the world best campaign have been built on a big creative idea...see nike, burgerking, IKEA, etc. or in india , Tata tea, Surf excel etc ... campaigns that are based on a true human insight will always help the brand stick in the minds of the consumer ....

  • What skills should an advertising professional possess?

    Ability to understand consumer, passionate about storytelling , inquisitive mind and creativity

  • How do you measure the effectiveness of an advertising campaign?

    There are many ways effectiveness of campaign can be checked...For example you could create a likebility metrics to measure the likebility of the campaign, brand recall etc

  • What is the best way to get into the profession of advertising?

    join MICA or do a similiar course from a reputed institution on marketing and communications

  • What are the tools required to create an ad campaign?

    you will need brief from client which outlines the objective of the campaign. then you need a good idea which is in sync with the objective , target audience , key markets etc

  • Can you tell us the key to building a creative strategy?

    you need to understand the key objective, the target audience, the product category and key competition and must have a strong and revelant insight that can be leveraged to build the campaign