Hari Menon teaches Enrepreneurship via Xpert

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About Hari Menon

Mr. Hari Menon is the CEO of BigBasket.com, a company he co-founded in December 2011 with a vision of setting up India’s finest online food and grocery company. BigBasket.com, India’s largest online supermarket, delivers the entire range of groceries, fresh fruits and vegetables, fresh meat, dairy products, processed foods, toiletries, personal care products, gourmet foods and a wide range of household products in 25 cities in India.

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  • https://techcircle.vccircle.com/2019/02/08/bigbasket-to-become-unicorn-with-fresh-150-mn-funding-report
  • Why did you choose to enter grocery, given that it is a low margin segment?
  • What are the biggest challenges you have faced while scaling up Bigbasket?
  • What were the key decisions undertaken by Bigbasket to be what it is today?
  • Today, consumers are spoilt for choice. With so many options to buy, what is Bigbasket’s value proposition?
  • What are the changes taking place in the online grocery space?
  • What are your major challenges?
  • What percentage of your products come directly from the farmers?
  • What are Big Basket’s focus areas?
  • Why have you decided to stop expanding?
  • What are the grocery-buying patterns of customers today?
  • What are the challenges you have faced while expanding to other territories?
  • How has Bigbasket managed to keep its business model simple and survive the age of aggressive expansion?
  • Share your thoughts on your journey from Fabmart.com to Fabmall to what Bigbasket is today. How did the brand diversify so much?
  • How did Bigbasket become a front-runner in the grocery delivery segment?
  • What are the biggest challenges that you have faced while scaling up?
  • Tell us about BigBasket’s USP and marketing strategy that distinguish it from competitors.
  • How is the ‘Smart Basket’ going to improve the supply chain of fruits and vegetables?
  • What are the key decisions that have made Bigbasket what it is today?
  • How did the Shah Rukh Khan campaign help BigBasket ?
  • What are the biggest challenges you have faced while scaling up BigBasket?
  • What will be the number like when it comes to the overall valuation of BigBasket?
  • Are there any plans to add a new product category to the business?
  • How did the idea of Green Bigbasket came? Are there any other initiative you are planning to implement in the future for Green Big Basket?
  • How will the new capital help you take on the growing competition in the grocery segment, which both Amazon and Flipkart want to be in?
  • How healthy are your numbers? How often do customers buy from you?
  • In the latest Budget, there’s a thrust on digital and e-highways. How are policies aiding your business?
  • The government has also allowed 100 per cent foreign direct investment in food retailing. Will this bring more players and is it a good thing?
  • Earlier, we had investors putting money into unproven models and allowing them to grow but now investors like Alibaba and SoftBank are putting big money into proven models. Will the money in unproven models come back?
  • What is your passion other than entrepreneurship?
  • Several new online grocery startups are resorting to the subscription model. Do you think it will work?
  • What are the biggest challenges in online grocery delivery?
  • What is the delivery mechanism undertaken by the Bigbasket since it holds the entire supply chain?
  • Who is you Customer ? How have you reached out to them ?
  • Supermarkets typically work with a net profit of 3-4%, does the online model offer you a higher return?
  • What is kind of innovation you are coming up with for customers?
  • You are now a successful person. Is there anything left to achieve in life?
  • Who was your support system during your struggling days?
  • What do you hate of being the most?

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