Dheeraj Kukreja

Marketing Director at Nubia Technologies.

  • How do you handle dissatisfied clients?

    What is the reason of dissatisfaction? Try to listen the challenge he is facing. Do not become defensive just listen and try to be in his/her shoes and look out for the solution.

  • What is the best way to get into the profession of advertising?

    what part of advertising you want to get into?

  • Can you tell us the key to building a creative strategy?


  • What do you do if an ad campaign is unsuccessful?

    most importantly go back to plan and see what were the objective of the campaign and try to find the gaps. the goals which were set realistic or not. if yes then see the gaps and go back to client or boss and accept the mistake and ensure it will not happen again.

  • Do you think a creative campaign overshadows the advertised product or adds value to it?

    if the product is good,creative campaign cannot overshadow but it will have more impact on the aduience. Amul butter is the best example. Fevicol is other example.

  • What was the most challenging moment in your career?

    when you launch and do all the activities and everything is perfect but still products does not sell. it is the most challenging and setback as well.

  • How do you measure the effectiveness of an advertising campaign?

    can you please elaborate the campaign type because different campaign has different way to measure effectiveness.