Danielle Moss Curated

cofounder/owner The Everygirl Media Group and @...

CURATED BY :  

This profile has been added by users(CURATED) : Users who follow Danielle Moss have come together to curate all possible video, text and audio interview to showcase Danielle Moss's journey, experiences, achievements, advice, opinion in one place to inspire upcoming bloggerss. All content is sourced via different platforms and have been given due credit.

  • WHAT DO YOU WISH YOU KNEW IN YOUR TWENTIES?

    That it’s ok not to have all the answers. It’s going to be ok. And to really embrace sleeping in because one day you’ll be in your 30s and will be incapable of sleeping past 7:30 or 8AM.

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  • WHO DO YOU TYPICALLY TURN TO FOR ADVICE AND WHY?

    I may not have supportive parents but I have the best friends in the world. They are my family and I can always count on them for advice.

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  • WHAT IS SOMETHING ABOUT YOURSELF YOU’RE ALWAYS WORKING ON?

    Probably a heavier answer than you were expecting, but I’d have to say navigating life without parents I’m close to. I haven’t spoken to my dad since I was 19 and my mom and I have a very strained relationship. Going through all the excitement of an engagement without parents (I do have an amazing future mother-in-law so I’m talking about parents of my own) has been difficult to say the least. So just figuring out what that all looks like as an adult and that it doesn’t define my self-worth or who I am.

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  • WHAT ARE SOME THINGS YOU WEREN’T ANTICIPATING TO HAPPEN OR FEEL WHEN YOU ENTERED YOUR THIRTIES?

    I don’t know. Meeting my soon to be husband on a Tinder? Didn’t see that coming. In all seriousness, running a site that women turn to every day for inspiration and being able to connect with women across the country and world about things I’m struggling with personally has been so meaningful for me. I can write a post that will make someone feel less alone or like it’s not too late to figure it all out. That’s an amazing feeling.

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  • HOW WOULD YOU SAY YOU’VE CHANGED FROM YOUR TWENTIES TO YOUR THIRTIES?

    I still second guess myself but not nearly as much as I used to, am so much more self-aware, and learned not to live my life on a timeline. Realizing that I was ok on my own was a big one, too. Back in my 20s, I was sure I had to be married by 28 and have a baby at 30. I’m 34 and engaged so that clearly didn’t work out the way I thought it should, but I’m happier than I’ve ever been.

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  • WHAT WAS THE MOST DIFFICULT THING ABOUT TRANSITIONING FROM COLLEGE TO REAL LIFE?

    Feeling completely unprepared in every possible way, mostly with my career. I didn’t know anything about budgeting or saving or that you had to melt coconut oil before baking with it. But that feeling of wanting to “figure it out” and having no idea which direction to turn in was tough and so scary.

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  • WHAT ADVICE WOULD YOU GIVE SINGLE GIRLS WHO ARE DYING TO FIND “THE ONE”?

    Dating can be the worst but don’t let one idiot ruin the experience for you. The guy I dated before Conor had a wife, baby, and girlfriend. There are horrible people out there but there are great ones too. And yes, dating is exhausting and isn’t what it used to be, but it’s part of the process, so hang in there.Be open to set-ups. If you’re going to try online dating don’t focus on more than 2 platforms to do so because it can feel really overwhelming, and never be afraid to take a break and just focus on yourself. Also think about what your important deal-breakers are and give guys (or girls) you might not always consider a chance. You’re not perfect, so expecting perfection in your significant other isn’t going to get you anywhere. Last one, promise. Stop giving people more credit than they deserve. One fun date doesn’t mean this person is the one. You don’t know him (or her) yet.

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  • HOW MANY LONG-TERM RELATIONSHIPS DID YOU HAVE BEFORE MEETING CONOR?

    I dated one guy–a horrible sociopath (but literally), from 19-29. My longest relationship between that guy and Conor was 4 months, so just the one

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  • WHERE DO YOU SEE YOUR CAREER GOING IN THE FUTURE?

    We’ve experienced a lot of change the past year. Our team has grown from 3 full-time employees to 5 and last fall, we got an office in Chicago. We just completely relaunched our website last month and are finally tackling video, so the plan is to continue to grow our brand.

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  • WHAT ADVICE WOULD YOU GIVE SOMEONE HOPING TO START THEIR OWN BUSINESS?

    Be prepared to work crazy hours and to not turn a profit for a while. Alaina and I both worked in graphic design (full-time) for two years until we could afford to pay ourselves. It’s not easy but when you’re doing what you love, it’s worth it. Don’t forget to maintain having a life and let yourself walk away from work, even if it’s just 1-2 nights a week or signing off by 10PM. A few years in we finally learned that we didn’t need to be in charge of all of The Everygirl’s social platforms (personally), so learning to delegate was a big one for us. I was so overworked those first two years to the point that I got shingles, and had to learn to calm down and give myself a break.

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  • WHAT PROMPTED THE IDEA TO CREATE THE EVERYGIRL?

    I was blogging and designing blogs when I first moved to Chicago from Los Angeles back in 2010 and knew that blogger (the platform I worked with) was on its way out. My job had a shelf life and I didn’t feel that inspired by it anyway, so it was time to figure things out again. Most of my 20s were spent feeling really lost and I decided that I wanted to inspire other women like me who wanted to see real women–their lives and homes–instead of celebrities they can’t relate to. I love Meryl Streep as much as the next girl but chances are I’ll never have a career or home similar to hers. A year after making the move to Chicago, my co-founder Alaina Kaczmarski and I met for coffee to discuss what we learned was a shared idea, to inspire creative women in their 20s and 30s who were trying to figure it out. We got to work and six months later launched theeverygirl.com.

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  • WHAT ADVICE WOULD YOU GIVE SOMEONE WHO HAS NO IDEA WHAT THEY WANT TO DO WITH THEIR CAREER?

    Try a few things and see what sticks. Write, collaborate, apply for a part-time internship. Find something you love that you can do on the side and attempt to grow that while you work full-time. Think about the things you really love–what makes you happy and has you feeling inspired. It’s so hard, so my best advice is to put less pressure on yourself to find the perfect job because nothing is perfect. Everything comes with ups and downs and never forget that it’s never too late to start over.

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  • WHAT DID YOU THINK YOU WANTED TO DO WITH YOUR CAREER WHEN YOU WERE 22?

    Majoring in Sociology didn’t give me the clearest sense of where I’d end up, so I thought about everything from starting a letterpress stationery line to studying fashion or interior design at FIDM. Ultimately, I decided against that since I knew nothing about letterpress and wouldn’t walk away with a BA from FIDM. So in short, something creative but I had no idea what I actually wanted and felt so much pressure to figure it out.

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  • WHAT WAS YOUR FIRST JOB OUT OF COLLEGE?

    There was a position in PR for a few months, one at a graphic design firm, and finally, a job as an executive assistant in the entertainment industry (product placement in film) for a company run by a family I used to babysit for. The job was something I enjoyed but I ultimately knew it wasn’t going to take me where I wanted to go. I ended up designing blogs on the side and eventually went full-time as a graphic designer.

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  • WHAT ADVICE WOULD YOU GIVE TO SOMEONE LOOKING TO START A SIMILAR CAREER?

    For someone who wants to start a blog, at the beginning it really does mean having an editorial calendar and posting at least 4 days a week. You need to give people a reason to keep coming back. Great photography, good design, being consistent with posting are all important. Going into it because you want to be the next big thing isn’t really the way to go, but going into it because it is something you love and you’re having fun with it – if that’s your reason you will do well. We went into this because we wanted to create something for people and we started our blogs because it was fun and they were all passion projects and things that we loved and we were just able to turn them into businesses.

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  • WHAT HAVE YOU LEARNED THROUGHOUT THIS WHOLE EXPERIENCE?

    Time management has been something that has been really tough to learn, and just letting yourself walk away. I worked to the point that I got shingles a couple years ago, like hit rock bottom, so stressed out, I was at the computer everyday until 2am. I had this 5 min response time for every email, and you can’t live that way. It’s really just been a huge learning experience and so much of it really came from growing our team. There was a point where Alaina and I were doing all of our social media, we were just not comfortable having an intern do that because it was so immediate and it goes out to so many people. We had to learn to take a step back and hire great employees. Our first hire was actually our first intern. She is our managing editor now. Then we brought on our second intern as our social media manager. These days Alaina and I mostly deal with brand partnerships and just kind of running the site and making sure everything is okay.

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  • WHAT MADE YOUR LAUNCH SO SUCCESSFUL?

    We reached out to five of our blog friends and they were all pretty big and we gave them each an exclusive sneak peek to share the day before we launched. At the time I had about 4500 visits a day to my personal blog. I posted about the Everygirl every 5 seconds and people were really excited because we talked about it being for women like us and that was something where people felt like there was that void. It was a lot of promotion, a lot of honest support of people posting like bloggers and people on Facebook, Twitter, and everywhere they were sharing our content and that really helped.

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  • WHAT MAKES THE EVERYGIRL STAND OUT?

    We aim to educate around money. I don’t think there are great finance sites out there for young women. You can come to The Everygirl and figure out your capsule wardrobe but then learn why you need a 401K. And then learn about relationships, online dating, friendships and and planning your meals for the week. Not everyone is into cooking and most people aren’t that excited about finance, but it is something that we feel is important. We try to have content that’s for everyone. The goal is that you’ll go through the site and hopefully find something that you didn’t know you needed to know or weren’t that interested in and maybe get excited about it and try or learn something new.

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  • WHO IS YOUR MAIN READER?

    Alaina and I wanted something that felt really relatable and attainable to girls like us – we weren’t very connected to our industry but we both wanted to find our dream jobs. We just didn’t know what that was exactly, and we didn’t have anyone to help us get our foot in the door.We wanted to know how women like us were decorating their apartments, not 5 million dollar mansions, which is all you ever see in magazines. We wanted to know how women were working their way up to these really amazing positions. Also, we wanted to teach women about finance and fashion, but have everything really targeted for real women.

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  • HOW DID YOU MEET YOUR CO-FOUNDER?

    I met Alaina, my business partner, when I moved from Los Angeles to Chicago. I had invited a girl I had met through Twitter to hang out and she brought Alaina with her. During that time I was hired by Glitter Guide, to photograph her for a style at home feature. We started talking about this void we saw online and about the things that we thought were missing. Eventually the two of us had coffee, sat down and planned it out. Our site went live in 2012, six months later.

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  • HOW DID YOU GET YOUR START IN THE INDUSTRY?

    My story is a little unusual. I was kind of floundering back in my 20s so I started my blog. I wanted to make it look better, but blogging wasn’t so much a thing back in 2007 so there weren’t really blog designers. So I decided to teach myself graphic design. I got a copy of Photoshop elements and made myself a horrible banner for my blog. I thought it was so great at the time. I wish I still had it I’m sure it was god awful I can’t remember it!So I redesigned my blog and I was so excited about it, and one of my friends at the time, a blog friend I knew online, asked me for help with hers and then it just kind of kept growing.I’ve kept my personal blog up the entire time, it was Breakfast at Toast, and now it’s just my name.

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