Chandan Agarwal Curated
Creative Head at Optimise Media Group
CURATED BY :
Which is your favorite advertising channel?
Every channel is favorite because every platform has a certain kind of user and every channel has its own conversation pattern, which attracts users. And the best part of advertisement is that you deal with all sets of users through different brands.
What according to you is the most important part while executing an advertising commercial?
Research – Brand Research, Competition research and analysis, Market research (Geo-based), Audience and their behavior, Communication platform.
What is your one basic mantra while coming up with ideas?
The mantra should be, to reach maximum end users (Right Consumer of brand products services), I work on ideas which should be sellable and please end consumer. If my idea directly talks to them, I am solving brand problems and requirement.