Atul Maheshwari

Co-Founder & CEO at Lastmile Solutions.

  • How does an advertising professional learn the art of media planning?

  • What was the most challenging moment in your career?

  • What do you do if an ad campaign is unsuccessful?

  • What is the best way to get into the profession of advertising?

  • What skills should an advertising professional possess?

  • What is your biggest concern at your job? How do you manage it?

  • Do you think a creative campaign overshadows the advertised product or adds value to it?

  • How do you measure the effectiveness of an advertising campaign?

  • What motivated you to choose this career?

  • How was your experience with your first job?

  • What's the advice you would like to give to an aspiring advertising-professionals?

  • What role did your educational background play in your career?

    Actually nothing except filling few columns in some forms.

  • Describe a typical day at work for you?

    Interaction with clients, Interaction with creative and technology teams. Guiding juniors across departments, Studying trends in various categories through variety of reports. Studying the impact of work done.

  • How did you rise in your role as a advertising-professionals, what career hacks can you share?